Basetsana Maroga
Summary
Motivated Marketing graduate with a Bachelor of Commerce in Marketing & Management Science. Skilled in creating and executing marketing strategies to enhance customer experiences and drive service excellence. Recognized for strong communication, analytical problem-solving, and consistently exceeding client expectations. Seeking a dynamic role to apply expertise in sales, marketing, and customer relationship management. Proactive team player with hands-on experience in process optimization, client engagement, and ensuring compliance in fast-paced, high-pressure environments. Adept at managing multiple projects simultaneously while focusing on delivering high-quality service and achieving or surpassing business objectives.
Overview
3
3
years of professional experience
Work History
Marketing Intern
Nestlé South Africa
04.2024 - 03.2025
- Managed multiple brand projects from planning to execution, collaborating with managers and cross-functional teams to ensure alignment with strategic objectives and timely delivery.
- Executed always-on digital content strategies and supported the development of consumer-centric packaging, boosting brand visibility and enhancing the overall customer experience.
- Oversaw procurement operations by creating purchase orders, tracking supply needs, and maintaining project timelines to streamline execution and meet key milestones.
- Conducted in-depth market and consumer research, analyzing competitor activity and customer behavior to extract insights that informed branding and marketing strategies.
- Compiled performance reports and stakeholder presentations, leveraging data to evaluate brand performance, highlight growth opportunities, and support strategic decision-making.
Field Sales Representative
Digital Planet
06.2023 - 11.2023
- Traveled extensively across assigned territories to engage directly with distributors and clients, fostering strong business relationships, uncovering new opportunities, and driving regional sales growth.
- Led training initiatives for sales teams, equipping them with in-depth product knowledge and effective sales strategies to enhance team capability and consistently meet performance targets.
- Conducted thorough analysis of sales data and evolving market trends to produce accurate forecasts, streamline sales operations, and deliver actionable recommendations that maximized revenue.
- Compiled and presented insightful sales reports to key stakeholders, clearly communicating KPIs, identifying areas for improvement, and uncovering strategic growth opportunities.
- Maintained up-to-date knowledge of product developments, competitor activities, and industry shifts to ensure that sales strategies remained aligned with market dynamics and customer expectations.
Sales Representative
Hp Store
06.2022 - 05.2023
- Cultivated lasting customer relationships by offering tailored product recommendations, maintaining consistent follow-up, and resolving issues with a solutions-oriented approach, leading to increased loyalty and repeat business.
- Effectively promoted and sold HP products and services by understanding individual customer needs, delivering persuasive presentations, and leveraging product expertise to drive conversions and exceed sales targets.
- Ensured smooth and efficient customer experiences by managing the full sales cycle—from greeting and needs assessment to order processing, delivery coordination, and after-sales support.
- Contributed to team performance by training new employees in customer service best practices, sales techniques, and operational procedures, while actively participating in meetings and continuous improvement initiatives.
- Demonstrated strong problem-solving and negotiation skills by handling customer complaints, managing service agreements, and adapting to a fast-paced, self-directed work environment to meet both personal and team objectives.
Education
BCom - Marketing and Management Science
IMM Graduate School of Marketing
12.2022
High School Diploma -
Noordwyk Secondary School
Midrand, South Africa12-2019
Skills
- Social Media Marketing: Facebook, Instagram, TikTok
- Analytics Tools: Google Analytics, Adobe Analytics
- Data Analysis & Reporting: Nielsen, Excel, Power BI
- Market Research: Competitor Analysis, Consumer
- Behavior Analysis, Trend Analysis
- Brand Management: Understanding brand strategy, brand storytelling, innovation and adaptation
- Communication Skills: Excellent verbal and written communication skills
- Negotiation Skills: Closing deals and overcoming objections
- Problem-Solving: Ability to identify customer needs and develop solutions
- Time Management: Prioritizing tasks & managing multiple projects at once in a fast-paced environment
- Team Collaboration: Working cross-functionally with different teams to overcome challenging tasks & achieve common goals
Languages
English
IsiZulu
Sesotho
Sepedi
IsiXhosa
Timeline
Marketing Intern
Nestlé South Africa
04.2024 - 03.2025
Field Sales Representative
Digital Planet
06.2023 - 11.2023
Sales Representative
Hp Store
06.2022 - 05.2023
BCom - Marketing and Management Science
IMM Graduate School of Marketing
High School Diploma -
Noordwyk Secondary School
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