Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Basestana Sebata

Marketing Graduate
Johannesburg

Summary

Proven Marketing Graduate from Reckitt Benckiser, adept in brand strategy and fostering teamwork, significantly enhanced market positioning through innovative campaigns and strategic partnerships. Skilled in budget development and data analytics, consistently delivered projects that surpassed objectives, driving brand awareness and stakeholder engagement.

Overview

6
6
years of professional experience

Work History

Marketing Graduate

Reckitt Benckiser
01.2022 - Current
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
  • Conducted research and analysis to determine brand positioning and messaging.

Marketing Intern

Reckitt Benckiser Inc.
07.2021 - 06.2022
  • Supported marketing team in launching new products, which resulted in positive initial customer feedback.
  • Participated in brainstorming sessions, contributing ideas that were incorporated into marketing campaigns.
  • Assisted in budget tracking for marketing projects, ensuring expenditures remained within allocated funds.
  • Increased brand awareness with creation of eye-catching promotional materials.
  • Conducted market research to identify trends, enabling team to adjust marketing strategies effectively.

Private Banker Consultant

Investec Bank
01.2019 - 06.2021
  • Developed tailored solutions to meet individual banking needs.
  • Collaborated with cross-functional teams, such as credit specialists and trust officers, to provide comprehensive financial solutions for clients.
  • Negotiated favorable loan terms for clients while balancing the bank''s risk profile through prudent decision-making processes.
  • Contributed to the bank''s growth strategy by participating in initiatives aimed at increasing market share among high-net-worth clients.

Education

Bcom (Marketing Management) - Marketing

University of Johannesburg
04.2001 -

Skills

Brand strategy

Campaign Planning

Brand positioning

Budget Development

Teamwork and Collaboration

Brand Management

Data Analytics

Additional Information

References


Melanka Nurasiaha

Dettol Brand Manager

073 837 8090


Morena Maitsha

Reckitt Legal Counsel SA

083 686 2092


Timeline

Marketing Graduate

Reckitt Benckiser
01.2022 - Current

Marketing Intern

Reckitt Benckiser Inc.
07.2021 - 06.2022

Private Banker Consultant

Investec Bank
01.2019 - 06.2021

Bcom (Marketing Management) - Marketing

University of Johannesburg
04.2001 -

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