Baraka Charles Rupia
Dar-Es-Salaam
Summary
Dynamic Results-driven Sales and Marketing Expert with 10+ years of experience in technology, e-commerce, telecommunications, and digital media.
Proven ability to develop and execute high-impact sales and marketing strategies, drive revenue growth, and optimize key accounts management.
Adept at leading cross-functional teams, building strategic partnerships, and leveraging data-driven insights to improve customer acquisition and retention.
Passionate about digital transformation and business innovation to maximize market share and profitability.
Overview
9
9
years of professional experience
Work History
Key Account Manager
Liquid Intelligent Technologies (Zanlink)
Zanzibar, Tanzania
07.2023 - Current
- Spearheading B2B business development strategies, securing long-term contracts and increasing recurring revenue.
- Strengthening client relationships through regular communication and effective problem solving.
- Creating sales forecasts to target daily, monthly and yearly objectives.
- Delivering exceptional customer service by resolving client concerns quickly and efficiently.
- Analyzing sales and customer data to identify trends and opportunities for increased profitability.
- Conducting regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Coordinating with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Leading branding & marketing initiatives including radio interviews, digital campaigns, and corporate partnerships, enhancing brand visibility and market positioning.
- Managing end-to-end client lifecycle, from onboarding to service delivery and retention, ensuring customer satisfaction and business growth.
Head of Digital Marketing
Quantum Infinity Group (Marketing, Media & Tech)
Dar-Es-Salaam, Tanzania
01.2022 - 06.2023
- Launched new product/service/programs through effective online campaigns that generated significant interest from target audiences.
- Developed and executed data-driven content marketing programs, driving organic traffic growth.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
- Implemented email marketing campaigns that nurtured leads and increased customer retention.
- Developed comprehensive reporting systems to measure the impact of digital marketing efforts on overall business goals.
- Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
- Utilized search engine optimization best practices to increase website visibility and rankings.
- Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Artists and Relations Manager
Transsnet Music Limited (Boomplay)
Dar-Es-Salaam, Tanzania
01.2020 - 01.2022
- Spearheaded marketing and promotional strategies for top artists, driving a 80% increase in digital streams.
- Led Sony Music Entertainment’s regional content strategy, expanding market penetration and increasing artist engagement.
- Organized the Boomplay Artists Forum 2021, securing 98% attendance from key industry stakeholders, including BASATA and COSOTA.
- Managed strategic collaborations with Sony Music and Universal Music Group, enhancing content distribution and audience reach.
- Led marketing campaigns for high-profile album releases (e.g., Alikiba, Diamond Platnumz, Harmonize, Rayvanny, Nandy), achieving millions of digital streams and audience engagement.
- Organized Artists Relations Activities including streaming contests, influencer collaborations, and live events, boosting platform engagement.
Head of Categories
Jumia Group
Dar-Es-Salaam, Tanzania
01.2016 - 12.2019
- Developed and executed e-commerce growth strategies for key product categories, increasing sales by 45% in Phones, TVs, and Computing.
- Managed key accounts, including the Embassy of China and Tanzania’s Ministry of Foreign Affairs, driving significant revenue growth.
- Led a team of category managers and marketing executives, optimizing pricing strategies and demand forecasting.
- Strengthened supplier relationships, negotiating contracts that enhanced product margins and profitability.
- Negotiated and secured bulk sales contracts, including a TZS 200M deal with the Embassy of the People’s Republic of China and a TZS 100M deal with the Ministry of Foreign Affairs.
- Managed supplier relations and category performance, optimizing pricing strategies and product positioning to drive sales growth.
- Developed and executed marketing strategies for e-commerce growth, increasing customer acquisition and sales.
- Oversaw partnerships, supply chain coordination, and digital marketing campaigns.
Education
Bachelor of Arts - (Honors) International Business Management
Staffordshire University
Stoke-on-Trent, United Kingdom06-2012
Skills
- Artificial Intelligence for Business (Conversational AI, Generative AI)
- Sales & Marketing Strategy (Go-to-Market Strategy, Pricing, Content & Social Media Marketing)
- Leadership & Talent Development (Coaching, High-Potential Identification, Inclusion & Diversity)
- Business Operations & Negotiations (Strategic Sourcing, Supplier Management, Competitive Intelligence)
- Marketing Strategy & Branding (Competitive Positioning, Brand Development)
- Digital Marketing & Automation (Content Marketing, Social Media, Mobile & AI-Powered Marketing)
- Business Growth & Analytics (Marketing Campaigns, Customer Insights, Competitive Intelligence)
- Leadership & Team Development (Talent Management, Productivity Optimization, Diversity & Inclusion)
- Business Strategy & Leadership (Executive Decision-Making, Change Management, High-Performance Teams)
- Operational Excellence (Process Improvement, Strategic Sourcing, Time & Productivity Management)
- People & Talent Development (Leadership Coaching, Diversity & Inclusion, High-Potential Identification)
- Operations & Process Improvement (Lean Management, Time & Productivity Optimization, Cost Reduction)
- Business Strategy & Leadership (Strategic Planning, Change Management, High-Performance Team Building)
- Supply Chain & Vendor Management (Strategic Sourcing, Supplier Negotiations, Logistics Optimization)
- Technology & Innovation (AI for Business, Automation, Digital Transformation)
Other Work History
- Business Development Manager – EverythingDar.com (ZoomTanzania) | 10/2014 – 12/2015
- Head of Interactive Department & Senior Campaigns Executive – Push Mobile | 02/2013 – 10/2014
- Business Support Executive – Data Synergo (Malaysia) | 01/2012 – 12/2012
Languages
English
Bilingual or Proficient (C2)
Swahili
Bilingual or Proficient (C2)
Timeline
Key Account Manager
Liquid Intelligent Technologies (Zanlink)
07.2023 - Current
Head of Digital Marketing
Quantum Infinity Group (Marketing, Media & Tech)
01.2022 - 06.2023
Artists and Relations Manager
Transsnet Music Limited (Boomplay)
01.2020 - 01.2022
Head of Categories
Jumia Group
01.2016 - 12.2019
Bachelor of Arts - (Honors) International Business Management
Staffordshire University