Babalwa Dana
Coffee Senior Sales Consultant
Gqeberha,EC
Summary
FMCG sales professional with 10 years of experience across SAB, BAT, and Ciro Beverage Solutions, known for strong commercial acumen, a strong selling instinct, and a proven track record of reaching and exceeding sales targets. Experienced in building and maintaining strong customer relationships, managing customer expectations, and working with key stakeholders across functions to deliver the highest level of customer service. Brings strong negotiation skills, problem solving ability, attention to detail, and practical market insight, with a Bachelor of Commerce in Law
and a valid driver’s license.
Overview
3
3
Languages
11
11
Certifications
16
16
years of professional experience
Work History
Coffee Sales Consultant
Ciro Beverages Solutions
01.2023 - Current
- Delivered product presentations, effectively communicating features and benefits to clients.
- Conducted thorough market research to identify sales opportunities and trends.
- Collaborated with cross-functional teams to streamline sales processes and improve efficiency.
- Developed and maintained strong client relationships to enhance customer loyalty.
- Led initiatives to optimize pricing strategies, increasing competitive edge in the market.
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Mentored junior consultants, fostering skill development and knowledge sharing within the team.
- Analyzed sales data to forecast trends and inform strategic decision-making.
- Provided sales and customer service assistance to walk-in traffic
- Followed up with existing customers to provide additional support and address concerns.
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
Trade Marketing Representative-KEY ACCOUNTS
BAT
07.2021 - 12.2022
- Developed and executed trade marketing strategies to enhance brand visibility and drive sales growth.
- Analyzed market trends and consumer insights to optimize product positioning and promotional activities.
- Conducted training sessions for retail staff on product knowledge and promotional execution techniques.
- Evaluated campaign performance metrics to refine marketing tactics and improve ROI on trade investments.
- Fostered relationships with key retail partners to enhance collaboration and maximize shelf space opportunities.
- Exceeded sales targets consistently by implementing tailored trade promotions and recommendations.
- Negotiated favorable terms with retail partners, securing prime shelf space and display allocations for products.
- Leveraged knowledge of consumer behavior to create compelling in-store experiences that drove purchase decisions.
- Developed strong rapport with key stakeholders, fostering long-term partnerships and business growth.
- Analyzed sales data, identifying trends and opportunities for growth within the territory.
- Strengthened retailer relationships, conducting regular visits and providing valuable product information.
Trade Marketing Representative
BAT
04.2019 - 07.2021
- Analyzed sales data, identifying trends and opportunities for growth within the territory.
- Strengthened retailer relationships, conducting regular visits and providing valuable product information.
- Leveraged knowledge of consumer behavior to create compelling in-store experiences that drove purchase decisions.
Sales Representative
South African Breweries
08.2017 - 03.2019
- Managed inventory levels effectively, ensuring product availability while minimizing excess stock issues.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
- Exceeded sales targets through effective planning and goal setting.
Market Development Representative
South African Breweries
04.2016 - 07.2017
- Managed customer relationships to enhance brand loyalty and retention.
- Analyzed sales data to optimize distribution channels and inventory management.
- Led cross-functional projects to drive process improvements across operations.
- Conducted competitive analysis to identify market trends and opportunities.
- Delivered informative product presentations to clients, demonstrating value propositions that led to new accounts being signed up.
- Developed strategic partnerships with key industry players, enhancing product visibility and brand awareness.
Sales Learner
South African Breweries
10.2015 - 03.2016
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Worked effectively in fast-paced environments.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Managed time efficiently in order to complete all tasks within deadlines.
- Paid attention to detail while completing assignments.
- Strengthened communication skills through regular interactions with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Case Manager
Europ Assistance
04.2014 - 02.2015
- Facilitated communication between clients and healthcare providers, promoting effective service delivery.
- Coordinated care plans, ensuring alignment with client needs and service availability.
- Conducted thorough assessments to identify client requirements and resource gaps.
- Led cross-functional collaboration initiatives to optimize client support services across departments.
- Conducted thorough assessments of clients'' situations, identifying issues, goals, and necessary interventions.
- Maintained accurate documentation on all cases, ensuring compliance with regulations and confidentiality requirements.
Basic Operator
Unilever
01.2012 - 02.2013
- Operated production machinery to ensure efficient workflow and product quality.
- Collaborated with team members to streamline processes and reduce downtime.
- Conducted regular equipment maintenance checks to uphold safety standards.
- Implemented quality control measures that improved overall product consistency and reliability.
- Developed standard operating procedures that enhanced efficiency across production lines.
- Operated various types of machinery, demonstrating versatility and adaptability in diverse work environments.
- Maintained a safe working environment by enforcing strict adherence to safety guidelines and protocols.
Sales Trainee
Standard Bank Group
03.2010 - 04.2011
- Supported sales team by preparing product demonstrations and presentations for client meetings.
- Assisted in identifying customer needs through effective communication and active listening.
- Built a robust pipeline of potential clients through diligent prospecting efforts both online and offline.
- Increased sales leads by conducting comprehensive market research and identifying potential clients.
- Assisted senior colleagues during major presentations, contributing to their success by handling logistics and providing on-the-spot support.
- Collaborated with the sales team to create targeted marketing strategies that effectively reached our desired audience.
Education
Bcom Law -
University of South Africa
Distance01-2026
Certificate in Marketing NQF 5 - Marketing
SESTO Consulting
01-2017
Matric -
St James College
Durban2003
Skills
Trade marketing
Merchandising
New business generation
Key account management
Promotional execution
Route-to-market planning
Channel management
Pricing strategy
Sales territory planning
Customer segmentation
Forecasting
Sales management
Microsoft Excel
SAP
Sales reporting
Contract management
Accomplishments
Achieved a 40% increase in contract compliance across multiple accounts by strengthening account governance and addressing customer pain points proactively. Secured a 98% customer satisfaction rate by managing customer expectations effectively and delivering responsive, high-quality service. Reduced financial discrepancies by 85% through detailed account audits, stronger commercial controls, and disciplined follow-through. Increased policy adherence by 70% within six months by aligning internal stakeholders and improving execution across customer accounts.
Certification
Code 08 Driving License
Timeline
Coffee Sales Consultant
Ciro Beverages Solutions
01.2023 - Current
Trade Marketing Representative-KEY ACCOUNTS
BAT
07.2021 - 12.2022
Trade Marketing Representative
BAT
04.2019 - 07.2021
Sales Representative
South African Breweries
08.2017 - 03.2019
Market Development Representative
South African Breweries
04.2016 - 07.2017
Sales Learner
South African Breweries
10.2015 - 03.2016
Case Manager
Europ Assistance
04.2014 - 02.2015
Basic Operator
Unilever
01.2012 - 02.2013
Sales Trainee
Standard Bank Group
03.2010 - 04.2011
Certificate in Marketing NQF 5 - Marketing
SESTO Consulting
Bcom Law -
University of South Africa
Matric -
St James College
CAREER GOALS
- Become an expert in my field
- Advance to a leadership position
- Make a career switch from Sales to Risk Management
AWARDS
Volume Rep for the month - BAT Dec 2020 Exceed expectations for the month of December with volume, Achieved 232%, Won RUC for the month of November 2021, Won RUC for the month of November 2022, Won in 3 consecutive months for Customer retention