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Ayesha Bayat
Social Media Strategist And Manager
Durban,KZN
Summary
I am motivated to bring expertise in traditional and innovative online platforms, content creation and audience engagement techniques. Performance-driven with meticulous analytical and technical skills. I am confident in planning and executing multi-platform campaigns to drive brand success.
With my expertise in marketing and advertising, I have I have displayed cross-functional leadership of high-performance teams managing digital assets and innovating powerful strategies for digital marketing.
I have a history of exceeding objectives and creatively approaching issues using talents in conflict resolution and critical thinking. I adapt easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
29
29
years of professional experience
21
21
years of post-secondary education
1
1
Language
Work History
Social Media Strategist
Startup Grind
Durban
08.2022 - Current
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Engaged relevant influencers to build brand awareness.
- Suggested and implemented new features to develop brand awareness.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
Social Media Manager
Verite
Durban
09.2021 - Current
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Engaged relevant influencers to build brand awareness.
- Designed and implemented social media strategies to align with business goals.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Conducted research to determine current benchmark trends and audience preferences.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
Business Consultant
Freelance
Durban
07.2012 - 10.2021
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Devised strategies to improve organization efficiency and optimize group management.
- Performed statistical analyses to gather data for operational and forecast team needs.
English as a Second Language Teacher
Lingueo
Paris
07.2019 - 01.2021
- Developed and taught ESL curriculum to improve students' conversational abilities.
- Developed activities and integrated technology to diversify instruction.
- Improved instruction methods by using various assessment tools and strategies.
- Emphasized critical thinking through small group activities.
- Created curriculum and planned course content and methods of instruction.
Business Owner
Bombelino
Durban
10.2014 - 12.2020
- Conducted target market research to discover customer needs and analyze competitor trends.
- Employed prompt decision-making and in-depth research to resolve issues.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
Training Manager
PwC
Durban
03.2008 - 05.2012
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Conducted training courses and prepared videos for long-term use.
- Researched and obtained relevant course materials to achieve training objectives.
- Analyzed effectiveness of training programs at all levels and recommended updates.
- Directed training programs and development paths for managers and supervisors.
Audit Manager
PwC
Johannesburg
01.2006 - 05.2012
- Recommended changes to management regarding financial operations.
- Analyzed complex client problems and generated targeted solutions that resolved outstanding issues while enhancing client business positions.
- Developed high-level knowledge of client business goals, policies and procedures to establish foundation for targeted problem solutions.
- Identified management control weaknesses and provided value added suggestions for remediation.
- Developed and implemented corrective actions to bring business areas in line with standards.
Education
Masters In Commerce - Accounting And Business Management
University of Kwazulu Natal
Durban 01.2002 - 12.2005
Certified Public Accountant - Commerce
South African Institute of Chartered Accountants
South Africa 01.2006 - Current
Skills
Social Media Management
[Brand or product] development
Networking and relationship building
Strategic planning
Content and digital asset management
Business Development
Online marketing strategies
Lead Development
Goal planning
Analytical and Critical Thinking
Marketing analytics
Online presence monitoring
Progress monitoring
Promotion tactics implementation
Accomplishments
- Achieved client satisfaction by completing audit engagements with accuracy and efficiency.
- Supervised teams staff members.
Software
Interests
Reading
Pilates
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Don’t overthink. Do
Timeline
Social Media Strategist
Startup Grind
08.2022 - Current
Social Media Manager
Verite
09.2021 - Current
English as a Second Language Teacher
Lingueo
07.2019 - 01.2021
Business Owner
Bombelino
10.2014 - 12.2020
Business Consultant
Freelance
07.2012 - 10.2021
Training Manager
PwC
03.2008 - 05.2012
Audit Manager
PwC
01.2006 - 05.2012
Certified Public Accountant - Commerce
South African Institute of Chartered Accountants
01.2006 - Current
Masters In Commerce - Accounting And Business Management
University of Kwazulu Natal
01.2002 - 12.2005