Ayandiswa Mgudlwa
Summary
I am an experienced Operations Manager with 5 years of expertise in optimizing business plans and daily operations through strong planning and problem-solving skills. A proven leader in digital marketing and operations management, I enhanced partner visibility at Painter Marketing Pros by optimizing Google Ads campaigns and increased follower engagement by 90% at Pepper App through strategic data analysis using Microsoft Excel.
Skilled in A/B testing and communication, I consistently drive operational excellence and revenue growth. I am results-driven, resilient, and excel in team development, process improvement, and productivity enhancement. With a strong understanding of industry trends, I effectively identify areas for improvement and implement strategic changes.
As an encouraging manager and analytical problem-solver, I bring strengths in team building, leadership, motivation, and customer relationship management. I am adept at making sound decisions and exercising good judgment to positively impact company success. Committed to employee training, engagement, and performance enhancement, I continually foster a culture of high morale and productivity.
AND I have good movie recommendations !
Overview
6
6
years of professional experience
Work History
Operations Manager
Painter Marketing Pros
07.2023 - Current
- Developing and refining Standard Operations Processes SOPs to enhance team efficiency and streamline processes.
- Ensuring seamless communication across the team by coordinating and distributing necessary information, creating action items based on received communications.
- Overseeing and optimize Google Local Service Ads and Google Ads campaigns to maximize partner visibility and performance.
Utilizing Excel to analyze data, audit reports, and provide insights to support decision-making. - Liaise with department heads to align operational strategies and support organizational goals.
- Working closely with the operations team to devise strategies that drive operational efficiency and effectiveness.
- Designing and execute marketing emails, and manage Google Business Profiles to ensure accurate and effective online presence.
- Monitoring and analyze ad performance, making adjustments to optimize results.
- I attend partner calls to guide them through their ad dashboards, resolving queries by coordinating directly with Google Ads
Global Operations Manager
Red Novius
01.2022 - 05.2023
- Developed Standard Operations Processes to help improve efficiency and create better workflow
- Responsible for overseeing the North and South American branches, as well as the European team, by implementing tailored Key Performance Indicators (KPIs) specific to each market to drive revenue growth.
- Conducted A/B tests on different elements of email campaigns (subject lines, content, CTAs, etc.) to optimize performance and increase effectiveness.
- Proficiency in Microsoft Excel, including formulas, pivot tables, AI tools, and data
manipulation techniques. - Create engaging and persuasive email content tailored to the target audience, with clear calls-to-action
to drive sales conversions. - Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
Marketing and SEO Intern
Global Commerce Media, GMHB
05.2021 - 11.2021
- Familiar with basic concepts of SEO, including keyword research, on-page optimization, off-page
optimization, and technical SEO factors such as site structure, URL optimization, and website speed. - Strong written and verbal communication skills are essential for conveying ideas clearly and effectively,
whether it's in emails, reports, or presentations. - Helped clients develop website portals and social media pages to promote businesses.
- Optimized website content and images to improve search engine rankings.
- Ability to conduct keyword research using tools like Google Keyword Planner to identify relevant keywords with high search volume and low competition for targeting in content
optimization efforts.
Social Media Coordinator
Pepper App
01.2019 - 03.2020
- Created social media content with consistent content and tone.
- Interacted with clients and potential clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Researched and analyzed industry trends to inform search marketing strategies.
- Managed to increase the number of followers by 90% in a space of 3 months using engagement tools
and launching campaigns that were related to the target audience.
Education
National Diploma of Journalism And Media - Journalism
Damelin College
Cape Town, South Africa06.2021
Skills
- Digital Marketing
- Standard Operating Procedure
- A/B Testing
- Electric Data Processing
- Google Ads
- Executive Correspondence
- Microsoft Excel
- Organizational Skills
- General Administration
- Communication
- Strategic Planning
- Leadership
Languages
English
Bilingual or Proficient (C2)
Xhosa
Bilingual or Proficient (C2)
Timeline
Operations Manager
Painter Marketing Pros
07.2023 - Current
Global Operations Manager
Red Novius
01.2022 - 05.2023
Marketing and SEO Intern
Global Commerce Media, GMHB
05.2021 - 11.2021
Social Media Coordinator
Pepper App
01.2019 - 03.2020
National Diploma of Journalism And Media - Journalism
Damelin College
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