Ayanda Sibiya
Durban
Summary
Dynamic Sales Manager with a proven track record at South African Breweries, excelling in key account development and solution selling. Expert in KPI analysis and team training, I consistently exceeded sales targets, enhancing profitability and fostering strong client relationships. My strategic approach and exceptional communication skills drive business growth and customer satisfaction. Through the years i received multiple awards and recognition for my work.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Sales Manager
Gratia Chemicals
02.2015 - 07.2024
- Attended industry events and conventions to explain sales opportunities.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Implemented systems and procedures to increase sales.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Managed accounts to retain existing relationships and grow share of business.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Facilitated business by implementing practical networking techniques.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Wait Staff Member
Barbas Greek Restuarant
05.2000 - 05.2022
- Assisted in food preparation as directed while following instructions to meet specific dietary needs.
- Explained menu items and preparation methods to provide high level of customer service and promote dining atmosphere.
- Practiced safe, sanitary food handling for preparation and service to maximize pleasant dining experience.
- Cultivated warm relationships with regular customers.
- Leveraged knowledge of table clearing techniques such as napkin folding and refilling condiments to reset table during and after dining service.
- Set up dining room to promote welcoming environment and meet or exceed hospitality and service standards.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Bussed and reset tables to keep dining room and work areas clean.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Used slow periods to restock supplies, ice, trays, and delivery bags.
- Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Resolved customer complaints promptly and professionally to maintain positive reputation.
- Learned and followed local alcohol laws to keep restaurant compliant with regulations.
- Maintained clean and organized dining areas to uphold restaurant hygiene standards.
- Utilized communication practices with kitchen staff to deliver customer meals in timely manner.
- Served food and beverages promptly with focused attention to customer needs.
- Processed orders and sent to kitchen employees for preparation.
- Answered customers' questions, recommended items, and recorded order information.
- Presented menus to patrons promptly after seating and answered questions about menu items, making recommendations upon request.
- Inspected dishes and utensils for cleanliness.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Checked guests' identification before serving alcoholic beverages.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Monitored patrons for alcohol intake to appropriate levels and took measures to curtail inappropriate behavior.
- Strategically timed check-ins with customers to take orders and confirm satisfaction with meals after delivery, taking action to correct any problems.
- Collected payment for food and drinks served, balanced cash receipts and maintained accurate cash drawer.
- Increased sales significantly by upselling higher-end products to customers.
- Printed dining checks with total due, collected payment and offered receipts to complete transactions.
- Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
- Helped customers with dietary restrictions, allergies and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.
- Supervised dining table set-up to prepare for diversity of event types, following strict service standards.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
Sales Management Trainee
South African Breweries
09.2009 - 04.2014
- Developed and implemented comprehensive salesperson training program.
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
- Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
- Managed customer expectations and helped navigate sales processes.
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Executed marketing plans to support new product launches and promotions.
- Monitored competitor activities and pricing strategies to compare performance.
- Participated in sales meetings and presentations to gain knowledge and insight.
- Liaised with potential customers and clients professionally to build rapport and expand industry network.
- Addressed customer queries and complaints with prompt and professional responses.
- Supported client acquisition strategies with pipeline management and lead qualification.
- Analyzed customer feedback and identified areas for improvement.
- Conducted market research to assess customer needs and preferences.
- Provided product and technical support to customers.
- Generated reports to track sales activity and performance.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Drove sales by developing multi-million dollar contract sales.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Implemented systems and procedures to increase sales.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Managed accounts to retain existing relationships and grow share of business.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Facilitated business by implementing practical networking techniques.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Project Manage for SAB Project Zenzele BBBEE Share Scheme fo Limpopo Province.
- Conducting employment interviews for Sales Staff
Sales Team Leader
South African Breweries
02.2008 - 09.2009
- Expanded company customer base and cemented market presence by implementing strategic sales plans.
- Refined team workflows to better capitalize on individual strengths and maximize market share.
- Supported stores conducting sales promotions and special events.
- Set ambitious sales goals and motivated strong performance to keep team growing effectively.
- Forecasted sales to management and collaborated to build effective sales team.
- Led regular team meetings to keep sales personnel motivated with tips, techniques and relevant information.
- Managed 8-member sales team activities to consistently meeting targets
- Built strong team by recruiting and developing top sales talent.
- Trained, coached, and mentored new sales associates for maximum performance.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Contributed to event marketing, sales and brand promotion.
- Negotiated prices, terms of sales and service agreements.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Informed customers of promotions to increase sales productivity and volume.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Maintained current knowledge of evolving changes in marketplace.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Stayed current on company offerings and industry trends.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Built diverse and consistent sales portfolio.
- Kept detailed records of daily activities through online customer database.
- Met existing customers to review current services and expand sales opportunities.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Presented professional image consistent with company's brand values.
- Set and achieved company defined sales goals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Achieved or exceeded company-defined sales quotas.
- Attended monthly sales meetings and quarterly sales trainings.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Developed, maintained and utilized diverse client base.
- Consulted with businesses to supply accurate product and service information.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Recorded accurate and efficient records in customer database.
- Trained new employees on customer service, money handling and organizing strategies.
- Contributed to team objectives in fast-paced environment.
- Built relationships with customers and community to promote long term business growth.
- Developed and maintained strong working relationships with professionals within assigned territory.
Sales Representative
South African Breweries
06.2007 - 02.2008
- Monitored service after sale and implemented quick and effective problem resolutions.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Informed customers of promotions to increase sales productivity and volume.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Maintained current knowledge of evolving changes in marketplace.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Stayed current on company offerings and industry trends.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Built diverse and consistent sales portfolio.
- Kept detailed records of daily activities through online customer database.
- Met existing customers to review current services and expand sales opportunities.
- Contributed to event marketing, sales and brand promotion.
- Negotiated prices, terms of sales and service agreements.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Presented professional image consistent with company's brand values.
- Set and achieved company defined sales goals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Achieved or exceeded company-defined sales quotas.
- Attended monthly sales meetings and quarterly sales trainings.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Developed, maintained and utilized diverse client base.
- Consulted with businesses to supply accurate product and service information.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Recorded accurate and efficient records in customer database.
- Trained new employees on customer service, money handling and organizing strategies.
- Contributed to team objectives in fast-paced environment.
- Built relationships with customers and community to promote long term business growth.
- Developed and maintained strong working relationships with professionals within assigned territory.
Trainee Sales Representative
South African Breweries
01.2006 - 06.2007
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Executed marketing plans to support new product launches and promotions.
- Monitored competitor activities and pricing strategies to compare performance.
- Participated in sales meetings and presentations to gain knowledge and insight.
- Liaised with potential customers and clients professionally to build rapport and expand industry network.
- Addressed customer queries and complaints with prompt and professional responses.
- Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
- Managed customer expectations and helped navigate sales processes.
- Supported client acquisition strategies with pipeline management and lead qualification.
- Analyzed customer feedback and identified areas for improvement.
- Conducted market research to assess customer needs and preferences.
- Provided product and technical support to customers.
- Generated reports to track sales activity and performance.
- Contributed to event marketing, sales and brand promotion.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Negotiated prices, terms of sales and service agreements.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Informed customers of promotions to increase sales productivity and volume.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Maintained current knowledge of evolving changes in marketplace.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Stayed current on company offerings and industry trends.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Built diverse and consistent sales portfolio.
- Kept detailed records of daily activities through online customer database.
- Met existing customers to review current services and expand sales opportunities.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Presented professional image consistent with company's brand values.
- Set and achieved company defined sales goals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Achieved or exceeded company-defined sales quotas.
- Attended monthly sales meetings and quarterly sales trainings.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Developed, maintained and utilized diverse client base.
- Consulted with businesses to supply accurate product and service information.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Recorded accurate and efficient records in customer database.
- Trained new employees on customer service, money handling and organizing strategies.
- Contributed to team objectives in fast-paced environment.
- Built relationships with customers and community to promote long term business growth.
- Developed and maintained strong working relationships with professionals within assigned territory.
Vacation Work Student
South African Breweries
01.2003 - 12.2005
- Telesales, calling customers to place orders
- Distribution, receiving and dispatching deliveries
- Credit control, managing customer payments and terms
- Leasing with customers
- resolving queries
Wait Staff Member
Primi Piatti
04.2003 - 01.2005
- Bussed and reset tables to keep dining room and work areas clean.
- Explained menu items and preparation methods to provide high level of customer service and promote dining atmosphere.
- Practiced safe, sanitary food handling for preparation and service to maximize pleasant dining experience.
- Cultivated warm relationships with regular customers.
- Leveraged knowledge of table clearing techniques such as napkin folding and refilling condiments to reset table during and after dining service.
- Set up dining room to promote welcoming environment and meet or exceed hospitality and service standards.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Used slow periods to restock supplies, ice, trays, and delivery bags.
- Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Resolved customer complaints promptly and professionally to maintain positive reputation.
- Learned and followed local alcohol laws to keep restaurant compliant with regulations.
- Maintained clean and organized dining areas to uphold restaurant hygiene standards.
- Utilized communication practices with kitchen staff to deliver customer meals in timely manner.
- Served food and beverages promptly with focused attention to customer needs.
- Processed orders and sent to kitchen employees for preparation.
- Answered customers' questions, recommended items, and recorded order information.
- Presented menus to patrons promptly after seating and answered questions about menu items, making recommendations upon request.
- Inspected dishes and utensils for cleanliness.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Checked guests' identification before serving alcoholic beverages.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Monitored patrons for alcohol intake to appropriate levels and took measures to curtail inappropriate behavior.
- Strategically timed check-ins with customers to take orders and confirm satisfaction with meals after delivery, taking action to correct any problems.
- Collected payment for food and drinks served, balanced cash receipts and maintained accurate cash drawer.
- Increased sales significantly by upselling higher-end products to customers.
- Printed dining checks with total due, collected payment and offered receipts to complete transactions.
- Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
- Helped customers with dietary restrictions, allergies and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.
- Supervised dining table set-up to prepare for diversity of event types, following strict service standards.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
Retail Sales Associate Vacation Work
Woolworths
03.1996 - 12.1998
- Greeted customers and helped with product questions, selections, and purchases.
- Helped customers complete purchases, locate items, and join reward programs.
- Answered questions about store policies and addressed customer concerns.
- Greeted customers and provided outstanding customer service.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Recommended complementary purchases to customers, increasing revenue.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Wrapped, boxed and weighed bakery department products.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Monitored customers for signs of security concerns and escalated issues to management.
- Performed cash, card, and check transactions to complete customer purchases.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Used in-store system to locate inventory and place special orders for customers.
- Prioritized helping customers over completing other routine tasks in store.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Developed strong rapport with customers and created positive impression of business.
Education
BCom Marketing - Business Management And Marketing
University of The Freestate
Bloemfontein, South Africa03-2005
Skills
Key account development
- KPI analysis
- Business development and planning
- Verbal and written communication
- Sales coaching
- Market intelligence
- Data analysis
- Decisive
- Marketing campaign analysis
Certification
- CAP - Certified Acquiring Process
- Sales Trainee CAP
- Sales Representative CAP
- Team Leader CAP
- Sales Coaching
Timeline
Sales Manager
Gratia Chemicals
02.2015 - 07.2024
Sales Management Trainee
South African Breweries
09.2009 - 04.2014
Sales Team Leader
South African Breweries
02.2008 - 09.2009
Sales Representative
South African Breweries
06.2007 - 02.2008
Trainee Sales Representative
South African Breweries
01.2006 - 06.2007
Wait Staff Member
Primi Piatti
04.2003 - 01.2005
Vacation Work Student
South African Breweries
01.2003 - 12.2005
Wait Staff Member
Barbas Greek Restuarant
05.2000 - 05.2022
Retail Sales Associate Vacation Work
Woolworths
03.1996 - 12.1998
BCom Marketing - Business Management And Marketing
University of The Freestate
interests
My interests are self improvement
Research and studying subject that interest me like spirituality
Reading
Helping others