Ayanda Mangcu

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Compiled product and customer data to generate informed profit projections.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Developed innovative marketing campaigns based on key objectives.
• Consulted with product development teams to enhance products based on customer interest data.
• Created printed marketing materials designed to drive campaigns.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Oversee strategic planning for media formats and creative assets
• Identify strategic areas of importance & develop and implement plans to capitalize on marketing strategies
• Understand and monitor market positioning trends
• Using insights from data to make improvements, implement the feedback, and predict future needs and problems
• Excellent communication skills organized and adaptable problem-solving skills.
• Relationships. Ability to build and maintain relationships with external stakeholders (Agencies) and internal cross-functional team members (sales, marketing, medical, regulatory affairs, etc.).
• Apply critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
• Ability to define key success metrics, set performance goals, and continually monitor key performance indicators for improvement.
• Ability to adapt to a fast-paced, changing growth environment and to work independently.
• Highly organized and perform well under pressure
• Project Management
• Budget management
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Work on brand expansion into SSA markets
• connect with cross-functional regional teams for brand success and NPI oppotunities
• Increased sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
• Drove marketing efforts by orchestrating brand strategy and advertising campaigns.
• Developed insights on marketing campaigns to assess performance against goals.

• New product innovation launches and project management.

• Develop briefs across various stakeholders for creative campaigns, artwork developments & POSM.

• Oversee strategic planning for media formats and creative assets
• Identify strategic areas of importance & develop and implement plans to capitalize on marketing strategies

• Work closely with creative and media agency to develop messaging that is aligned to brand strategy.

• Full understanding of digital media strategies

• Assist Brand Manager with 3‑year strategy plan.

• Analyse monthly NTS for team connects highlighting channels which need assistance.

• Monitor brand share performance monthly on Nielsen databases and investigate share declines to identify reasons why across the category sub segments.

• Develop category assessments across various sanitary protection sub‑segments, pull insights and assess opportunities to develop plan for brand e.g., new NPI and assess market opportunities.

• In depth competitor analysis

• Pricing assessment and recommendations based on current market trends.

• Work with cross functional teams across SA and SSA. Ensuring regions and distributors are supported with media plans

• Strong collaboration with cross functional teams on brand developments and implementing brand plans.

• Assist regulatory with product registration to expand brand presence in SSA regions.

• Comply with HCC policies.

• Strong business financials acumen and work under tight deadlines

• Work on research data systems e.g., Telmar research & media planning program operation to recommended local newspaper products
• Create allocations & schedules
• Use Kantar research data to pull insights for client media strategies
• Nielson WizAd program operation and advertising spend analysis for brands
• Create in depth strategic PowerPoint presentations on consumer insights, research, and analysis on various market categories and identify key audiences for client e.g
• (Finance, FMCG, Automotive, Advertising Agency) on local & national level
• Media sales proposals PowerPoints
• Analyse client competitors per area and make recommendations.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

• Below the line POSM & trade activation in retail and traditional trade stores ensuring compliance with planogram.

• Trade visits and customer relations build in modern and traditional trade.

• Analysing daily sales performance with regular store visits to monitor product performance.

• Collaboration with merchandisers to ensure products are consistently available on shelf.

• Assist sales manager with detailed sales reporting daily for different routes and areas.

• Assess trade challenges with truck drivers & store managers assist Sales Manager with implementing strategies to improve performance of stores per.

• Competitor analysis reporting e.g. (current pricing, in‑store deals)

• Support daily administration tasks and attend to ad hoc requests.

• Trade route development with Sales representatives to improve product distribution.

• Maintain full knowledge of products portfolio.

• Assist with implementation of product launches in trade and national campaigns administered by marketing department.

• Manage in‑store promoter/ brand ambassador schedules and monitor store performance.

• Trade competitor analysis and reporting per area.

• Ensure promotion events are supplied with samples and adhere to sampling protocols.

Assist with action plan with Sales Rep e.g. (Price promotions, bulk deal specials, promoter truck promotions in traditional trade & retail market. e.g., liaise with suppliers for promotional material/goods to help with sales performance in declining areas

• Tracked, measured and reported on trends for sales team analysis and decision making.
• Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
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• Social media planning and content creation for clients.

• Gather web analytics for pre‑campaign and post campaign analysis for client updates.

• Research on current market trends for client insights

• Meet deadline driven tasks.

• Create dashboards to monitor digital campaigns to assist with media planning.

• Creative PowerPoint presentations for client briefs.

• Events planning assistance and coordination.

• Creating PO’s and loading new vendors with finance team.

• Campaign Budget planning and allocation based on internal system for event and campaigns.

• Collect quantitative and qualitative data from marketing campaigns.

• Support in daily administrative tasks.

• Maintained status reports for client projects.