Avon Lynsey Pereira

In this role, I manage the brand for seven offices across Africa. I have developed a reputation as a creative thinker, capable of delivering high-quality work under pressure and tight deadlines. I work closely with two internal designers and two external designers, providing them with conceptual guidance and creative direction. I report to the Marketing Manager and collaborate closely with both COOs of the company. Additionally, I played a key role in the recent brand refresh, working alongside an advertising agency to establish a cohesive and impactful new identity.

Key Responsibilities:

• Work closely to support various teams across different departments (e.g. Events -collateral, gifting, signage, invites, internal campaigns etc; Communication - social media and brochures, ICT -branding of new apps and HR - graduate recruitment programme gifting and collateral)
• Spearhead the development of new ideas and concepts for campaigns.
• Oversee the end-to-end management of campaigns, from brief to design and print.
• Provide ongoing creative input and direction to designers, ensuring timely delivery of work.
• Negotiate with suppliers to secure the best price and quality for all materials.
• Source and manage the production of print and branded items, including involvement in the merchandising process. This involves sourcing bespoke items that need to be manufactured and branded specifically for the company.
• Coordinate the placement of advertising in newspapers, magazines and online platforms e.g. Daily Maverick.
• Update and maintain the website's backend.
• Manage photo library of all staff photos and ensure all new starter images are uploaded to all internal communication platforms.
• Assist with compiling the monthly internal newsletter.
• Assist in developing signage for new buildings, both interior and exterior.
• Leveraged Microsoft Clarity to extract web analytics, gaining insights into user behavior and website performance to inform strategic decisions and optimise user experience.
• Manage the annual marketing budget exceeding R2.5 million.
• Submit and process invoices weekly, allocate costs to appropriate costs centres (>40 monthly).

Managed marketing efforts across over 600 stores across Southern Africa, ensuring that each location received the necessary tools and support to meet sales targets.

Key Responsibilities:

• Led bi-monthly campaigns from creative presentation to store rollout.
• Managed the brochure approval process from the first draft to final sign-off, ensuring accuracy and adherence to brief.
• Briefed agencies on above-the-line and below-the-line campaigns.
• Oversaw supplier relationships, including printers, freight, and distribution companies.
• Would sign off colour of the brochures at the printers.
• Participate in radio voice recording sessions, Television and photography shoots to ensure alignment with project objectives and quality standards.
• Compiled bi-monthly implementation guide which included a brief description of the campaign, objectives and how to set up the store display.
• Approved media schedules and POS quotes, ensuring alignment with budget.
• Contributed to strategy meetings by providing marketing and sales insights

Managed the PR account for the Cape Winelands District Municipality, with a focus on promoting the region as a holiday destination.

Key Responsibilities:

• Established and maintained media contacts and relationships.
• Generated monthly activity reports and attended client meetings.
• Coordinated media invitations for functions and tours.
• Assisted with PR functions and the generation of events calendars.

Responsible for managing client relationships and project workflows, including briefing and coordinating with internal teams, handling financial matters, and overseeing brand and marketing strategies.

Key Responsibilities:

• Daily client liaison. Maintain regular communication with clients to address their needs and provide updates.
• Managing client briefs.
• Create job cards for client briefs on the traffic system for workflow management.
• Communicate project requirements to the creative and production departments.
• Manage critical timing plans to ensure project meets the deadline.
• Arrange photography shoots for campaigns.
• Oversee and control all client-provided samples for photoshoots.
• Process cost estimates for client to sign off and invoice the clients finance department.
• Attend clent events and build relationships with buyers.
• Participate in weekly status meetings, giving updates on project progress and address client needs.
• Created an internal magazine outlining the in-store campaign, its objectives, and point-of-sale display.