Mentoring & Following Football
Ashutosh JHA
Marketing Director - Michelin Sub Saharan Africa
Johannesburg
Summary
Dynamic Marketing Director with a proven track record in driving impactful email campaigns, public relations strategies, social media engagement, and event planning. Expertise in uniting cross-functional teams to exceed ambitious targets and deliver measurable results. Deep understanding of digital marketing trends and best practices ensures innovative campaign development and execution. Committed to leveraging creative solutions to enhance brand visibility and foster meaningful audience connections.
Overview
13
13
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Marketing Director Michelin Sub Saharan Africa
Michelin Tyres South Africa LTD
10.2023 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Managed a very diverse team of 10+ Team members
Country Manager (Sales) - Beyond Road & Mining
Michelin India PVT LTD
09.2021 - Current
- Head of Beyond Road & Mining - Michelin & Camso brand
- Complete P&L for OEM & Replacement market
- In charge of India, Srilanka, Bangladesh, Nepal, Bhutan & Maldives
- Sales of tyres in Construction, Material handling, Defense mobility, underground & Surface Mining tyres
- Building strategy for mid long term sustainability
- Responsibility of Direct & Cross functional team
- Member of B2B leadership team
National Sales Manager-OEM,Defence,GOV Institution
Michelin India PVT LTD
04.2019 - 08.2021
- Head of sales OEM for Truck & Bus for India cluster
- Building strategy to transform market from Tube type technologies to tubeless technologies
- Working on futuristic platforms with leading national and multinational companies providing them solution for electric / hybrid and hydrogen fuel cell technologies
- Working on Development of end to end models for customers to adopt new technologies in collaboration with leading OEMs
- Heading Defense business and solution with tracks, tweels & CTIS for Michelin and sister concern companies
- Member of Hydrogen task force
Product Category Manager -Africa,India,Middel East
Michelin AIM FZE
09.2014 - 03.2019
- Head of sales Product strategy & portfolio management for Truck & Bus for AIM Zone (70+Countries)
- Building strategy to enter, grow and sustain in a market in Africa, Asia and Middle eastern countries.
- Market transformation, Brand strategy, product positioning
- New product development
- Project management and program management
Customer Engineering Support Manager - India
Michelin India PVT LTD
07.2012 - 08.2014
- Heading customer support service operation for India
- Managing network of field engineer
- Product performance and claim diagnosis
- Customer trouble shooting and product testing
Education
Bachelor of Engineering Technology - Mechanical Engineering
CSIT
India 06.2006
Skills
Leadership -Drive & Commitment
Team management and leadership
Communications management
Go to market
Project management
Digital marketing
Key decision making
Accomplishments
4th ISIE Excellence Award : Extra Curriculum - For contribution in Skill development for Sustainable mobility solutions- (EV / H2)
Honor date: Aug 2021 honor issuer: ISIE India
Certification
Digital Strategies for Business: Leading the Next Generation Enterprise
Additional Information
English, Hindi
Interests
Timeline
Marketing Director Michelin Sub Saharan Africa
Michelin Tyres South Africa LTD
10.2023 - Current
Country Manager (Sales) - Beyond Road & Mining
Michelin India PVT LTD
09.2021 - Current
National Sales Manager-OEM,Defence,GOV Institution
Michelin India PVT LTD
04.2019 - 08.2021
Product Category Manager -Africa,India,Middel East
Michelin AIM FZE
09.2014 - 03.2019
Customer Engineering Support Manager - India
Michelin India PVT LTD
07.2012 - 08.2014
Bachelor of Engineering Technology - Mechanical Engineering
CSIT