Ashley Ball

• Strategic Partnerships · Category Management · Channel Partners · New Business Development · Business-to-Business (B2B)
• Heading up the Sales and Key Accounts execution for a digital marketing and media publishing house.
• Sole Publishing arm for TechCentral, TechFinancials, DefenseWeb, and Inc.Africa
• B2B and B2C focused
• Work on ZOHO CRM to track and managing an account's contact information to staying up to date with business deals, payments, and reports.
• Monthly target is given to achieve and grow.
• Upselling current clients, and generating new business from leads.
• Strategizing the best possible solutions for our clients needs - be it content creation, online articles, banner advertising, hosting bespoke C-Suite events, webinars, podcasts and so forth.
• Analyzed and reported social media and online marketing campaign results.
• Utilized techniques such as cold calling, networking and prospecting to develop new leads.
• Created social media content with consistent content and tone.
• Increased customer engagement through social media.

Reason for leaving: The business closed down due to Covid-19

Wine farms represented – Backsberg, Niel Joubert, Altydgedacht

• Key Responsibility -Dealing directly with Smollan Regional and Area reps to drive sales in key account off con trade
• I work closely with our on and off-con sales team and other regional managers as well as our national sales manager, key accounts and operations team to help deliver and exceed annual business and individual targets for WCW within Gauteng/Inland provinces
• Assist our sales representatives to manage and influence customer relationships at store level and with direct clients at retail level to stay ahead of direct competition in the FMCG/wine industry, in line with our sales strategy and priorities
• Implementing sales plans and strategies in on and off-con trade
• Drive growth within Gauteng and other inland provinces, as well as monitor my own personal performance
• Amend appropriately in order to achieve team target and KPI's
• Monitor and assess market conditions as well as customer and competitor behavior, and communicate and strategize different market conditions to our senior management team.
• Exceeded targets by building, directing and motivating high-performing sales team.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

• Manage and plan sales strategies per store, per area.
• Liaise with sales managers and sales team to execute annual business targets together with managing individual targets and performance management.
• Develop and maintain relationships with core clients in my call file, to ensure KPI's are achieved.
• Report and strategize market conditions within the liquor industry and report findings to the management team and execute solutions around these findings.
• Increased sales by offering consultation on products and services and applying customer service and upselling techniques.

• Liaise with sales managers and sales rep teams to execute annual business targets together with managing teams individual targets and performance management.
• Manage and influence customer relationships at store level to stay ahead of direct competition in the FMCG industry, specifically the wine industry, in line with our sales strategy and priorities
• Manage and plan of sales plans of all stores within the area
• Drive growth within my clients in my call file as well as monitoring my own call performance
• Amend appropriately in order to achieve target and KPl's
• Monitor market conditions as well as customer and competitor behavior and report findings back to management
• Report and strategize market conditions within the Wine Industry and report findings back to management

• Standardized office structures and processes to promote collaboration and increased performance.
• Analyzed data related to administrative costs and spending trends to prepare budgets for personnel.
• Assisted in general marketing strategies - LinkedIn, FaceBook, Instagram
• Generation of ideas for business development and growth of the business
• Completion of payment certificates and appointment letters to contractors.
• Scheduling meetings , emailing briefs, sending of tenders, assisting the Directors in whatever administrative duties needed to be fulfilled.

• Wrapped Productions operates in the corporate events and functions arena, coordinating and managing brand and company activations.
• Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.