Ashleigh Schutte

• Led key accounts within the Haleon Health Expert Portfolio (Sensodyne, Parodontax) and provided strategic support across Centrum, Voltaren, Otrivin, and Calpol (Pediatric & Adult), ensuring seamless campaign execution and brand consistency across all touchpoints.
• Directed integrated marketing campaigns, managing end-to-end execution in compliance with strict pharmaceutical regulations and market-specific objectives.
• Cultivated strong client partnerships, driving revenue growth, fostering long-term strategic collaboration, and reinforcing the agency's role as a trusted advisor.
• Implemented streamlined operational processes to enhance workflow efficiency, improving productivity and cross-functional coordination across teams.
• Oversaw daily operations and service delivery, liaising with traffic, creative, and production departments to ensure deadlines were met and expectations exceeded. Addressed client feedback proactively, maintaining high satisfaction levels and continuously refining service offerings to meet evolving client needs.
• Developed clear, actionable creative briefs aligned with brand guidelines and client objectives, enabling effective and on-target campaign development.
• Managed asset distribution across media and print platforms, ensuring accurate, timely delivery of all materials.
• Maintained budget control across retainer services, monitoring time spent against allocated hours to ensure alignment with contractual agreements.

• Led full account management for major wholesale and retail client, overseeing all aspects of portfolio that agency held
• Directed multi-channel campaigns, ensuring they aligned with business objectives, market trends, and client expectations while delivering measurable results.
• Owned budget management and financial planning, negotiating contracts, optimizing resource allocation, and identifying opportunities to expand both client accounts and agency revenue through upselling and new business development.
• Led and unified cross-functional teams, fostering seamless collaboration between creative, media, and production to deliver high-quality work efficiently.
• Built and maintained strong client relationships, ensuring proactive communication, strategic alignment, and exceptional service delivery at all levels.
• Oversaw campaign execution from concept to completion, managing budgets, timelines, and resources to keep projects on track while maintaining high creative and production standards.
• New business acquisition, leading pitch processes, presenting strategic recommendations, and securing new projects allowing agency to grow financially
• Ensured quality control across all creative outputs, upholding brand integrity and compliance while meeting both client and agency standards.
• Mentored and trained junior staff, fostering professional development, ensuring high performance, and maintaining client satisfaction
• Managed day-to-day account operations with precision and efficiency, ensuring smooth workflows and delivery outputs that were required

• Served as the primary client contact, overseeing all aspects of account management and ensuring seamless communication between clients and internal teams.
• Led campaign execution, managing creative briefings, project timelines, and workflow efficiency to ensure smooth job trafficking and on-time delivery.
• Monitored campaign performance, analyzing results and providing strategic recommendations to optimize effectiveness and ROI.
• Managed media, print, and in-store advertising rollouts, working closely with suppliers to ensure timely placements and high-quality execution.
• Controlled budgets and project financials, ensuring cost efficiency while maintaining profitability and delivering value to clients.
• Oversaw invoicing, purchase orders, and payment follow-ups, working closely with finance teams to ensure accurate and timely processing.
• Directed cross-functional collaboration, ensuring creative, production, and media teams aligned with client objectives and brand strategies.
• Ensured quality control across all creative outputs, proof-checking assets before submission to clients or production to uphold agency standards.
• Developed and mentored junior team members, providing guidance on account management, workflow processes, and client service excellence.
• Drove operational efficiencies, streamlining processes to enhance productivity and maintain high service levels across multiple retail campaigns.

• Managed client relationships, serving as the primary point of contact to ensure clear communication, issue resolution, and alignment with campaign objectives.
• Led project execution, converting briefs into concise creative direction, managing timelines, and overseeing workflow and trafficking to ensure on-time delivery.
• Monitored campaign performance, identifying optimisation opportunities and providing data-driven insights to improve impact.
• Coordinated external partners, collaborating with media buyers and print suppliers to execute multi-channel campaigns.
• Controlled budgets, tracking spend vs scope, and ensuring on-time, on-budget delivery while maintaining quality and creative standards.
• Developed strong understanding of agency operations, supporting senior leadership with invoicing, purchase orders, and financial processes.

• Media liaison, sourcing media opportunities to promote client initiatives and brand visibility.
• Distributed press releases, ensuring targeted delivery to relevant media outlets to maximize coverage.
• Compiled press kits for events and activations, ensuring accurate, engaging content aligned with brand messaging.
• Developed media relationships, fostering strong connections with journalists and influencers to secure media coverage and brand advocacy.