Asana
Ashleigh Frank
Cape Town, Western Cape
Summary
Dynamic individual with hands-on experience in marketing and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks.
Overview
4
4
years of professional experience
Work History
Demand Generation Manager
Industrial Growth
05.2024 - Current
- Managed Google, LinkedIn and Facebook Ads for 3 clients. Managed budgets with an average spend of $6k monthly per client, for a total of $18k monthly.
- Achieved a ROAS of 7 for 2 clients over the past 9 months.
- Helped clients achieve over $400K in closed-won revenue in the past 9 months through inbound leads.
- Created and maintained a variety of LinkedIn ad campaigns, including weekly routines to improve performance. These include video, single image, conversation, text, spotlight and lead gen campaigns.
- Creating and optimizing Google Search Ads for 3 clients. Includes adjusting ad budget based on performance, tweaking existing ads, testing new landing pages, adding or removing ad groups, and researching new keywords.
- Weekly maintenance of Google negative search keywords and ensuring the correct match types are being used.
- Responsible for creating and maintaining daily, weekly and monthly ad optimization tasks for both LinkedIn and Google channels, as well as monthly KPI reporting on Google Sheets and automation using Databox software.
- Project managed website rebranding efforts and a one-off brand new website for a robotics client using both Webflow and Hubspot software. This included SEO redirects.
- Created landing pages for performance marketing and wrote multiple customer case studies.
- Created product images for clients using Figma.
- Use Ahrefs monthly to perform site audits to prioritize and fix major SEO issues, and identify room for improvement.
- Weekly calls with clients to discuss inbound lead quality and changes to be made on campaigns to improve quality.
Demand Generation Manager
Cognism
01.2024 - 04.2024
- Support DG Managers in their day to day activity with email sends, landing page builds and LinkedIn ad creation.
- Co-ordinate a range of virtual events and in-person conferences ensuring all logistical and administrative tasks are completed where required.
Creating monthly reports to demonstrate marketing performance. - Acted as the intermediary between the Demand Generation and Marketing Operations teams to ensure marketing systems and programmes work as they should.
- Conducting persona and industry research to support campaigns.
- Maintaining and developing databases and mailing lists.
- Activating key campaigns and work with the wider marketing team and ensuring required assets are created.
- Owned nurture /email automation programme.
- Assisted on account-based marketing strategy for new demand generation and customer expansion.
- Reported on-demand generation's contribution to pipeline and revenue.
Senior Demand Generation Executive
Cognism
07.2022 - 01.2024
- Planning and crafting engaging, relevant content such as: blog posts, website copy, webinars, videos, and ads.
- Managing integrated marketing campaigns
- Collecting and using data to inform new campaigns and evaluating existing campaigns
- Refine and test our campaigns and our content to maximise revenue generation and optimise performance across all channels
- Influencer relationship management
- Webinar ideation, promotion and management
Marketing Executive
Cognism
04.2021 - 07.2022
- Developing, managing, and executing marketing campaigns across various channels
- Analyzing data around campaign performance
- Assisting with organizing virtual and in-person events
- Assisting with creating emails
Education
Short Course - Marketing
Red And Yellow
Cape Town, South Africa05-2020
Skills
- Inbound marketing
- Campaign management
- Digital advertising
- Web analytics
- Search engine optimization
- PPC management
- Budget management
- Analytical skills
- Teamwork and collaboration
Software
Figma
Hubspot
ClickUp
Notion
Descript
Timeline
Demand Generation Manager
Industrial Growth
05.2024 - Current
Demand Generation Manager
Cognism
01.2024 - 04.2024
Senior Demand Generation Executive
Cognism
07.2022 - 01.2024
Marketing Executive
Cognism
04.2021 - 07.2022
Short Course - Marketing
Red And Yellow
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