Asheeqah Parker

Channel Partner Relationship Management

• Build and maintain strong, productive relationships with key channel partners to ensure satisfaction and mutual success.
• Onboard new stores into channels, providing ongoing support and ensuring smooth integration into the sales process.
• Nurture and manage relationships with existing stores, addressing concerns, ensuring their needs are met, and providing proactive solutions to challenges.
• Work closely with dealers and partners to resolve issues and improve business performance, ensuring partners remain satisfied and engaged.

Sales Campaign Management & Execution

• Plan, execute, and manage monthly sales campaigns across all channel partners to drive growth and meet sales targets.
• Collaborate with OEMs to create and implement consumer and sales clerk campaigns, negotiating support through monetary contributions or product giveaways, effectively reducing campaign costs.
• Manage the distribution of point-of-sale materials, digital content, and promotional swag, ensuring that marketing materials are produced and distributed on time and in accordance with campaign timelines.
• Review campaign results and adjust strategies as needed to improve performance and meet KPIs.

Marketing & Budget Management

• Manage the channel marketing budget, overseeing marketing initiatives and ensuring that resources are allocated efficiently to drive sales and brand visibility.
• Work with the marketing agency to ensure that all marketing content and materials ( social media content, in-store digital content, swag, point-of-sale, etc.) are refreshed regularly and meet the expectations of the South African market.
• Planning and executing ATL and BTL Marketing initiatives (Billboard Ad, Radio, in-store digital, in-store print materials etc).
• Develop and execute campaigns tailored to local market needs, ensuring that all marketing materials are briefed and aligned with overall sales and branding objectives.

Training: Sales & Fraud Prevention

• Arrange and facilitate comprehensive sales training sessions for both new and existing stores, focusing on product knowledge, sales techniques, and customer service.
• Coordinating fraud prevention training programs for stores to help identify and prevent fraudulent activities, ensuring that stores adhere to compliance standards.

Store Health & Compliance Management

• Work closely with the fraud department to review store health status, investigate potential red flags, and implement corrective actions as needed to maintain compliance and ensure operational efficiency.
• Coordinate with the internal team (sales, training, fraud) and channel partners to ensure that all stores maintain a healthy compliance status.

Event Coordination & Networking

• Attend and support roadshows, business conferences, and other industry events, fostering relationships with potential and existing partners.
• Represent the company at key events, ensuring that all marketing materials and resources are aligned with the objectives of the event.
• Build and maintain relationships with industry influencers and partners at events to enhance the company’s presence and expand it’s network.

Cross-functional Collaboration:

Collaborate with internal teams such as marketing, operations, product management, and fraud to execute campaigns, coordinate store initiatives, and support ongoing sales activities. Ensure alignment between all departments to deliver optimal partner experiences

Performance Analysis & Reporting
Track and analyze the performance of campaigns and channel sales efforts, providing reports and insights to senior management, partners and OEMs.

• Responsible for developing and maturing sales, increasing sales revenue, whilst establishing new business and signing on new partners (IIP and formal market)
• Building and managing key relationships with regional dealers, store managers, operations managers and OEMs
• Staying abreast of market developments within the region
• Supporting stores within the Western Cape region, train sales staff, promoters, and OEM field marketing teams on a regular basis
• Provide sales analysis to each partner and create strategies to increase sales
• Manage store performance and sales
• Managing the sales team within the Western Cape region
• Identifying and setting sales representative goals, creating sales plans, one-on-one mentoring and motivating the team
• Coordinate and review the Sales Representative Territory Plan
• Planning and prioritizing the launch of new partners and roll out of additional stores (with direction from KAMs)
• Weekly Sales Team Review & Reflect: conduct weekly sales review for the current month with Sales Representatives every Monday
• Review, reflect and action
• Monthly Review & Reflect: deliver monthly sales review to Sales Manager
• Daily sales tracking report, monitor and measuring stores performance
• Collaborating with PayJoy Field Marketing Manager on Promoter Schedules and efficiency
• Plan and execute activations / promotions: collaborate with partners and PayJoy Field Marketing Manager

• Manage the field-marketing executive staff within the Western Cape and KwaZulu Natal region
• Compile and manage weekly + monthly reports for all provinces within South Africa
• (Market activity and sales projections)
• Manage the call cycle calendars of the Field Marketing team
• Collate and compile Device Market Analysis and Price Point Analysis Reports monthly
• Ability to network within the telecommunications field

• Brand Knowledge: I stay informed regarding product knowledge to respond to all inquiries
• Educating store managers and sales consultants on Alcatel products
• Make regular face-to-face contact with store managers and sales staff, getting to know the staff on a more individual footing, which helps to develop a loyal and trusting relationship
• Constantly in touch with managers regarding store needs and market developments within the region
• Gathering regular feedback and monitoring customer satisfaction is essential to maintain high standards of customer care
• Ensure standards of service are constantly improving when promoting and selling our brand, so keeping stores satisfied is a continuous process for me
• Follow-up after a problem is solved: Ensure the issue stays fixed and that stores are satisfied with the service
• Monitor and measure stores performance
• As stock is sold, I ensure that store managers maintain regular inventory procurement to ensure that products are replenished to meet customer demand
• Provide weekly Alcatel/TCL product training to in store consultants and managers in various retail channels
• Provide annual Alcatel/TCL product training to the Vodacom Field Marketing Executive Team
• In addition, I train brand promoters upon activations
• I ensure that all the advertising is correct for the Alcatel/TCL brand in the areas that I cover
• Ensure Point of Sale (POS) is displayed and situated correctly in stores
• Host promotions (ASDs) at selected stores, promoting and selling Alcatel devices
• Handle tasks efficiently and avoid procrastination
• Flexible and always willing to perform other tasks as assigned by Enav8 management

• Performs face-to-face sales (contract & prepaid) at the retail store
• Responsible to provide each new and returning customer with all information needed to make an educated purchasing decision
• Execute strategies to recruit new and existing clients
• Provide direct mobile phone, accessory sales and customer support services within Cell C
• Provide clients with costing for all sales of wireless products and accessories, troubleshoot products and instruct customers on their proper use
• Document all customer interactions to maintain compliance with Cell C's quality assurance initiatives
• Open and close the store as needed

• Arranging meetings and taking minutes
• Drafting ministerial outreach plan(s)
• Follow up on outstanding ministerial resolutions and the compilation of the issue dashboard (inquiries / follow up / complaints) within various regions
• Maintain the stakeholder database
• Attend project related meetings

• Company Overview: The Definitive Directory for Responsible Tourism
• Assisting all Sales Executives with all administrative duties: Provide support to existing customers, follow up on sales leads, mail client contract agreements, maintaining records, collecting data, and providing information to customers
• Assistant to the Production Department: Contact publishing clients regarding publication planning, assist with blueprint catalog layout of publication, coordinate book cover design and layout of advertisements for the CEO
• Assisting the HR Manager: Compile, maintain and record employee information such as personal data, compensation benefits, payroll processing and tax data, attendance, performance reviews or evaluations
• Interact with Management, International and Local clients
• Frontline Reception: Diary management, minutes of meetings and petty cash
• The Definitive Directory for Responsible Tourism