Asanda Booth

• Provide strategic business development and funding facilitation services for clients on a project-by-project basis.
• Connect project owners with suitable investors and funding partners, ensuring alignment with client objectives and project viability.
• Advise clients on strategic partnerships, project structuring, and growth opportunities, leveraging extensive experience in corporate, media, and investment sectors.
• Work with a variety of projects across industries, maintaining discretion and delivering measurable outcomes.
• Receive referral-based remuneration, reflecting successful project funding or partnership execution.

• Increased company revenue by implementing innovative business strategies and expanding product offerings.
• Managed high-performing teams to successfully execute corporate objectives and drive organizational success.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Established key strategic partnerships with industry leaders to enhance business development opportunities.

Successfully renewed the station’s ICASA license, intervening to secure approval after submission delays to ensure uninterrupted operation.

• Managed media and communications across all sister companies, including IOL, AYO Technology, Loot, and other investment entities.
• Produced and curated executive content for the Chairman, including podcasts and videos reaching over one million viewers, ensuring his profile and voice were amplified across platforms.
• Planned and executed high-profile projects, including the Cape Town International Jazz Festival and the book launch for Dr. Makaziwe Mandela.
• Participated in board meetings and strategic planning, contributing to corporate strategy, BRICS involvement, and multi-company initiatives.

• Produced documentary series aired on DStv, capturing major corporate and international stories across Africa.
• Developed multimedia content for Condé Nast Independent (GQ, Glamour, House & Garden).
• Oversaw creative teams in video production, editing, and content strategy, ensuring brand consistency and engagement.
• Managed budgets, implemented cost-saving initiatives (saved 100k monthly ), and introduced innovative technologies such as VR for enhanced media experiences.
• Collaborated with clients and external agencies to deliver high-quality multimedia campaigns.

• Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
• Built broadcast storylines to interest listeners and grow station audience.
• Recorded ads and commercials for over 20 local businesses, edited cuts and aired results on strict schedules.
• Led projects and analyzed data to identify opportunities for improvement.
• Handled day-to-day running of 360 Biz Show (Cliff Central), ensuring high levels of productivity and progression.
• Produced segment content
• Tracking project deliverables
• Produced Scripts & Hot clock

• Coordinated with talent relations to facilitate execution and payment of talent contracts.
• Led daily production meetings and weekly production calls.
• Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
• Oversaw day-to-day operations, specializing in creating videos for webcasting and special events.
• Coordinated with clients to define project specifications, vision, scope and budget.
• Developed promotional materials, including posters and videos for Artist.
• Created production schedules for every step of video production.
• Assisted creative teams in script writing and set design.
• Acquired permits and equipment to film Justice is Justice.
• Worked with clients to produce various types of videos.
• Developed ideas, produced and edited vast types of projects for Cape Town TV and Bay TV.
• Negotiated contracts and rates to save company money.