Asanda Booth
Innovative Business Creator
Cape Town,Western Cape
Summary
Dynamic executive with expertise in business development, media production, and strategic funding facilitation. Recognized for trusted leadership, innovation, and an ability to deliver high-impact results across corporate, investment, and broadcast environments. Experienced in working with senior executives and managing high-stakes projects with discretion, precision, and efficiency.
Quote
Work willingly at whatever you do, as though you were working for the Lord rather than for people.
Apostle Paul
Overview
15
15
years of professional experience
Work History
Managing Director /Business Consultant
Synergy Growth Partners
02.2023 - Current
- Provide strategic business development and funding facilitation services for clients on a project-by-project basis.
- Connect project owners with suitable investors and funding partners, ensuring alignment with client objectives and project viability.
- Advise clients on strategic partnerships, project structuring, and growth opportunities, leveraging extensive experience in corporate, media, and investment sectors.
- Work with a variety of projects across industries, maintaining discretion and delivering measurable outcomes.
Chief Executive Officer
Magic 828 Radio
02.2024 - 02.2025
- Increased company revenue by implementing innovative business strategies and expanding product offerings.
- Managed high-performing teams to successfully execute corporate objectives and drive organizational success.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established key strategic partnerships with industry leaders to enhance business development opportunities.
- Successfully renewed the station’s ICASA license, intervening to secure approval after submission delays to ensure uninterrupted operation.
Communications Operator
Sekunjalo Investment Holdings
10.2022 - 10.2024
- Managed media and communications across all sister companies, including IOL, AYO Technology, Loot, and other investment entities.
- Produced and curated executive content for the Chairman, including podcasts and videos reaching over one million viewers, ensuring his profile and voice were amplified across platforms.
- Planned and executed high-profile projects, including the Cape Town International Jazz Festival and the book launch for Dr. Makaziwe Mandela.
- Participated in board meetings and strategic planning, contributing to corporate strategy, BRICS involvement, and multi-company initiatives.
Creative Studio Manager & Video Producer
Volt.Africa
Cape Town, South Africa
04.2019 - 02.2024
- Produced documentary series aired on DStv, capturing major corporate and international stories across Africa.
- Developed multimedia content for Condé Nast Independent (GQ, Glamour, House & Garden).
- Oversaw creative teams in video production, editing, and content strategy, ensuring brand consistency and engagement.
- Managed budgets, implemented cost-saving initiatives (saved 100k monthly ), and introduced innovative technologies such as VR for enhanced media experiences.
- Collaborated with clients and external agencies to deliver high-quality multimedia campaigns.
TV & Radio Content Producer
TM Group / Cliff Central
Johannesburg, South Africa
09.2017 - 04.2019
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Built broadcast storylines to interest listeners and grow station audience.
- Recorded ads and commercials for over 20 local businesses, edited cuts and aired results on strict schedules.
- Led projects and analyzed data to identify opportunities for improvement.
- Handled day-to-day running of 360 Biz Show (Cliff Central), ensuring high levels of productivity and progression.
- Produced segment content
- Tracking project deliverables
- Produced Scripts & Hot clock
Film Producer and Creative Producer
Kingdom Edify
Cape Town, South Africa
12.2010 - 06.2016
- Coordinated with talent relations to facilitate execution and payment of talent contracts.
- Led daily production meetings and weekly production calls.
- Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
- Oversaw day-to-day operations, specializing in creating videos for webcasting and special events.
- Coordinated with clients to define project specifications, vision, scope and budget.
- Developed promotional materials, including posters and videos for Artist.
- Created production schedules for every step of video production.
- Assisted creative teams in script writing and set design.
- Acquired permits and equipment to film Justice is Justice.
- Worked with clients to produce various types of videos.
- Developed ideas, produced and edited vast types of projects for Cape Town TV and Bay TV.
- Negotiated contracts and rates to save company money.
Education
Digital Film Production
SAE Institute
Cape Town 09.2016 - 09.2017
Film And Television Production
City Varsity
Cape Town 02.2008 - 02.2010
Sound Technology And Production
Cape Audio College
Cape Town 02.2010 - 02.2011
Skills
Strategic Leadership & Executive Advisory
ADDITIONAL HIGHLIGHTS
- Completed a Half Marathon, demonstrating focus, consistency, and long-term goal commitment.
- Passionate about creative innovation, leadership development, and building impactful brand narratives.
Timeline
Chief Executive Officer
Magic 828 Radio
02.2024 - 02.2025
Managing Director /Business Consultant
Synergy Growth Partners
02.2023 - Current
Communications Operator
Sekunjalo Investment Holdings
10.2022 - 10.2024
Creative Studio Manager & Video Producer
Volt.Africa
04.2019 - 02.2024
TV & Radio Content Producer
TM Group / Cliff Central
09.2017 - 04.2019
Digital Film Production
SAE Institute
09.2016 - 09.2017
Film Producer and Creative Producer
Kingdom Edify
12.2010 - 06.2016
Sound Technology And Production
Cape Audio College
02.2010 - 02.2011
Film And Television Production
City Varsity
02.2008 - 02.2010