ARMANDO DU PREEZ
Pretoria
Summary
SEO and Operations leader driving organic growth and operational efficiency through scalable systems. Expertise in technical and local SEO, AI-driven automation, and programmatic strategies. Demonstrated success in enhancing team performance and implementing automation frameworks across various markets.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Head of Operations & SEO
Digital Rainmaker Ltd
Remote
11.2024 - Current
- Lead operations, SEO strategy, and automation systems within a high-growth agency, working directly with leadership to scale performance, delivery, and internal systems.
- Lead and support cross-functional teams across SEO, automation, and client delivery, shifting focus from execution to team enablement and performance optimisation.
- Designed and implemented scalable operational frameworks, improving efficiency, turnaround time, and delivery consistency.
- Built and deployed AI-powered agentic systems to automate issue detection, streamline workflows, and significantly improve response times.
- Developed content generation automation with AirOps, utilizing ICP data and brand tone-of-voice frameworks to scale SEO content production.
- Designed automation workflows integrating AI tools, APIs, and CRM systems, reducing manual workload and improving consistency across client delivery.
- Created internal systems to standardise and scale SEO execution, reporting, and optimisation processes.
- Led development of programmatic SEO and long-tail keyword strategies, unlocking new traffic opportunities through scalable service and location page expansion.
- Identified and executed low-effort, high-impact SEO wins, including GBP service optimisation, structured content expansion, and local ranking improvements.
- Implemented modern SEO strategies aligned with AI search (LLMs, entity optimisation, structured data).
- Built automated local SEO rank tracking systems using Local Brand Manager and custom scripts, enabling real-time visibility into keyword performance.
- Developed automated reporting workflows using Claude Code, generating and delivering ranking insights directly to Slack for faster decision-making.
- Created automated Google Business Profile (GBP) monitoring systems, including review tracking, frequency alerts, and performance insights.
- Managed and scaled GBP strategies across international markets including New York, Seattle, Florida, and London.
- Led complex GBP verification processes, ensuring consistent presence in highly competitive local markets.
- Designed and optimised Go High Level (GHL) systems, including pipelines, automations, lead routing, and reporting frameworks.
- Built review generation and lead nurture systems, improving response rates, conversion rates, and customer lifecycle management.
- Improved marketing attribution systems, enabling clearer ROI tracking and performance analysis.
- Created SOPs and training systems to standardize operational processes, facilitating scalable team growth and efficient onboarding.
- Aligned SEO, paid media, and automation teams to ensure cohesive execution across all client campaigns.
Head of SEO
Digital Rainmaker Ltd
01.2024 - Current
- Spearheaded SEO strategies across 30+ clients, increasing organic traffic by up to 40% within 3 months.
- Formulated and executed SEO strategies that improved website visibility and user engagement.
- Built and implemented programmatic SEO systems, increasing leads by up to 20%.
- Managed a team of SEO specialists, improving operational efficiency by 30%.
- Designed performance dashboards to monitor KPIs and evaluate campaign effectiveness.
- Developed SOPs and training frameworks to standardise SEO delivery..
SEO Specialist / SEO Team Lead
Starbright Digital Solutions
03.2023 - 01.2024
- Developed keyword strategies increasing organic traffic by an average of 25%.
- Conducted technical SEO audits improving site health scores by up to 20%.
- Led WordPress optimisation projects and cross-team collaborations to improve site performance and user experience.
- Implemented tracking systems using Google Tag Manager and Looker Studio to enhance data accuracy and reporting capabilities.
Off-Site SEO Manager
Atlys
10.2022 - 03.2023
- Led link-building and outreach campaigns, enhancing domain authority and search rankings.
- Built scalable backlink acquisition systems and workflows.
- Achieved outreach response rates of 15%, increasing potential backlink opportunities.
SEO Content Editor & Writer
Atlys
04.2022 - 10.2022
- Developed SEO content strategies and briefs to enhance visibility based on keyword research and SERP analysis.
- Oversaw freelance writers and streamlined content production workflows for timely delivery.
- Utilized AI tools to enhance scalability of content creation and optimization processes.
Education
Bachelor of Science - Urban and Regional Planning
North West University
South AfricaSkills
- SEO strategy
- Technical SEO
- Local SEO
- Programmatic SEO
- CRO
- GBP Optimisation
- Operations Management
- Operational Efficiency
- Process Improvement
- AI Tools Integration
- Natural Language Processing
- System Integrations
- Process Automation
- Data Analysis
- Business Intelligence
- Ahrefs
- SEMrush
- Google Search Console
- GA4
- Tag Manager
- Screaming Frog
- Sales Strategy
- Project Tracking
- Business Process Mapping
- Agile Methodologies
- Interdepartmental Collaboration
- Team Collaboration
- Leadership Development
- Team Collaboration
Websites
Certification
- Conversion Rate Optimisation
- Google Analytics
- GA4 for SEO
- Google SEO Fundamentals
- Coursera SEO Certifications
Core Skills
Technical SEO, Local SEO, Programmatic SEO, CRO, GBP Optimisation, AirOps, ChatGPT, Claude, API Integrations, Workflow Automation, Go High Level, Lead Pipelines, Automation Systems, Reporting Frameworks, Ahrefs, SEMrush, Google Search Console, GA4, Tag Manager, Looker Studio, Screaming Frog, Team Leadership, SOP Development, ClickUp, Process Design, Cross-functional Collaboration
Timeline
Head of Operations & SEO
Digital Rainmaker Ltd
11.2024 - Current
Head of SEO
Digital Rainmaker Ltd
01.2024 - Current
SEO Specialist / SEO Team Lead
Starbright Digital Solutions
03.2023 - 01.2024
Off-Site SEO Manager
Atlys
10.2022 - 03.2023
SEO Content Editor & Writer
Atlys
04.2022 - 10.2022
Bachelor of Science - Urban and Regional Planning
North West University