Hi, I’m
Anwar Bandeker
Sales & Key Accounts Management Executive
Wetton, Cape Town
Summary
Accomplished professional with extensive experience in key account management, new business development, and strategic planning. Proven track record of driving sales and revenue growth through deep product knowledge and a commitment to high-level client consultation. Expertise in managing sales, marketing, and training initiatives by leveraging strategic plans to capture significant market share. Skilled in developing and executing sales strategies that enhance brand awareness and generate profitable sales while effectively identifying and securing lucrative opportunities through strong cross-functional collaboration and relationship building.
Overview
12
years of professional experience
2
Languages
Work History
Groundswell South Africa
Head of Key Accounts (Contract)
01.2025 - Current
Job overview
- Assist Groundswell in Achieving Listings in all Major Retailers in South Africa.
- Identify and Maximise 3rd Party Sales team to effectively increase Distribution and Visibility of Groundswell products in the Market.
- Assist Groundswell in Navigating Vendor Change with Shoprite/Checkers and PnP.
- Reference: Justin Smit Director
- Mobile: 084 461 0461
- Email: justin@groundswell.global
Monument Distillers Nigeria, Lagos
Head of Formal Markets Nigeria
01.2023 - 12.2024
Job overview
- Conduct research to determine growth opportunities in the Nigerian formal market to expand Monument Distillers' presence.
- Formulate and execute comprehensive sales strategies for Monument Distillers in the Nigerian market Identify, recommend, and implement optimal sales practices with the sales team.
- Oversee sales and cost budgeting and planning.
- Create trade marketing plans tailored to the Nigerian market to benefit Monument Distillers and business partners.
- Maximised service delivery effectiveness through effective management of sales team and 3rd party distributors.
- Augmented Monument Distillers' market share and presence in Nigeria through execution of account plans by cultivating professional relations with key account stakeholders.
- Achieved 20 % growth in revenue and outlet expansion by restructuring the sales team, calling cycles, and enhancing efficiency.
- Played key role in bringing credit outstanding in line with 30-day timeline from the previous 120 days by optimizing payment terms and improving account profitability via renegotiation of trading terms.
- Reference: Lukas van Deventer
- Mobile: 064 754 2183
- Email: lukas@route96.co.za
Brand to Consumer Premium Drinks, Cape Town
National Key Account Manager (Retail)
01.2019 - 01.2023
Job overview
- Directed end-to-end management of key accounts, including Shoprite/Checkers Group and Pick n Pay.
- Established call cycles for representatives and 3rd party agents.
- Designed and executed promotion plans with major retailers.
- Analysed consumer trends and suggested above-the-line promotional activities.
- Adjusted trade spend and terms to enhance account profitability.
- Achieved company objectives through the identification of opportunities and execution of customer business plans.
- Played key role in growing sales volume by 6% YoY and increased business profitability through acquisition of new listings.
Bavaria SA NV (Pty) Ltd., Cape Town
National Customer Manager (Retail)
01.2014 - 01.2018
Job overview
- Managed national accounts including Shoprite/Checkers, Pick n Pay, Woolworths, and independent accounts Aligned 3rd party and internal sales teams with long-term commercial plans.
- Contributed to the marketing management team to lead all marketing initiatives.
- Educated category buyers on the innovative concept of non-alcoholic beer.
- Conducted annual sales and financial forecasting, budgeting, and budget allocation.
- Identified initial market and specified market research in targeted accounts.
- Developed and implemented sales and marketing strategies for Shoprite/Checkers, Pick n Pay, and Woolworths in South Africa.
- Monitored and analysed consumer trends by identifying channel growth opportunities using Aztec and Nielsen data.
- Executed marketing campaigns such as a Wine and Dine promotion with Woolworths and a Smart Shopper promotion with Pick n Pay (win 1M Smart Shopper points).
- Liaised with distribution and merchandising agencies to meet requirements.
- Co-ordinated with three external regional distribution managers to meet distribution requirements.
- Increased sales from 18,000 to 30,000 hectolitres between 2014 and 2016.
- Accomplished financial turnaround from loss in 2014 to break-even in 2015, and projected profit in 2016.
Education
Cape Town Chamber of CommerceC.T.
Dip. f Proficiency from Sales Management
DamelinCape Town
IMM Diploma
Skills
Friendly, positive attitude
Computer skills
Customer service
Key account management
Client relationship building
Account management
Business development
Account development
Data-driven decision making
Business strategies
Analytical skills
Analytical thinking
Professional Developments
- Dairybelle (Pty) Ltd., Cape Town
- Industrial Relations – Firstliner
- Applied Instructor Skills (Instructional Design)
- Business Presentation Skills (BPS)
- Coaching Professional Selling Skills (Learning International)
- Account Development Strategies (Learning International)
- Management Program (Henley Business school/GMIT - Correspondence)
- Professional Sales Coaching (Learning International)
- Challenges of Sales Management (Learning International)
- Customer Mastery Course - Tiger Brands (Pty) Ltd.
Areas of Expertise
- Sales & Accounts Management
- New Business Development
- Revenue & Profit Optimisation
- Strategic Planning & Execution
- Consultative Sales
- CRM
- Business & Technology Integration
- Business Analysis & Reporting
- Program/Project Administration
- Cross-Functional Communication
- Multi-Disciplinary Collaboration
- Team Leadership & Mentoring
Additional Experience
- National Customer Manager (Enterprise Division), Tigerbrands (Pty) Ltd
- Group Sales and Marketing Executive, Premier Fishing (Pty) Ltd
- Business Manager (Food Services and Exports) / Business Operations Manager (Convenience), Parmalat (Pty) Ltd
- Regional Sales Manager (Willard’s), National Brands Limited
- Regional Sales Manager, Rainbow Farms (Pty) Ltd
- National Sales Manager / Regional Sales Manager, Kellogg’s South Africa (Pty) Ltd
- Key Account Manager / Merchandiser - Sales Representative, Dairy belle (Pty) Ltd
Timeline
Head of Key Accounts (Contract)
Groundswell South Africa
01.2025 - Current
Head of Formal Markets Nigeria
Monument Distillers Nigeria, Lagos
01.2023 - 12.2024
National Key Account Manager (Retail)
Brand to Consumer Premium Drinks, Cape Town
01.2019 - 01.2023
National Customer Manager (Retail)
Bavaria SA NV (Pty) Ltd., Cape Town
01.2014 - 01.2018
Damelin
IMM Diploma
Cape Town Chamber of Commerce
Dip. f Proficiency from Sales Management