Antonuis Engelbrecht

Anton is a results-driven manager with over 16 years' experience in Content Marketing, Event Management, Marketing, PR and Digital Marketing. He has an innate passion to gain a more pervasive understanding audiences and members to develop and promote content optimised for all media channels. He conducts thorough research and analysis data to understand the parallel interests of customers that enable greater audience reach.

Recent successes include a national campaign driven by a drama series he conceptualised and managed which was distributed through 10 community radio stations and an illustrated e-book. The campaign reached more than 6 million consumers and 500 000 e-book downloads, delivering a 42% ROMI.

• As the Content Marketing lead for 49M energy efficiency program, he achieved a 96% behaviour change among targeted consumers for the campaign as confirmed by research undertaken by Ask Africa.
• Anton conceptualised, created and managed a content marketing lead campaign which achieved a 38% year-on-year sales growth and contributed to 42% of annual sales during a two month long sales campaign.
• He created and implemented an integrated content campaign that engaged customers to promote a new credit card for a top 4 South African Bank. The campaign exceeded set targets by 50% to achieve more than 100 000 card sales during the campaign period.
• Anton conceptualised, planned and implemented a GUINNESS World record event that directly engaged more than 5000 customers and partner members, achieving more than R 13 Million in non-paid media exposure, with a ROMI of 350%.

PR Management