Summary
Overview
Work History
Education
Skills
Affiliations
Prof Registration
Personal Information
References
Accomplishments
Software
Timeline
Generic
Antonie Kruger

Antonie Kruger

New Business Development Healthcare And Project Management

Summary

Dedicated healthcare and business professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Uses independent decision-making skills and sound judgment to positively impact company success. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

22
22
years of professional experience
2
2
Languages

Work History

New Business development / Business Partner Health Professionals

Intercare
11.2018 - Current
  • Develop awareness and promote the Intercare brand amongst key stakeholders in both hospitals and primary care
  • Engaged in research of opening new facilities, acquisitions and expanding existing portfolio
  • Negotiation with medical specialist about joining Day Hospitals and Sub-Acute
  • Facilitate mutually beneficial relationships between specialists and Intercare Day Hospitals, Sub-Acute and Fertility Hospitals
  • Lead the pre-planning and opening of new primary care facilities including all aspects of design, approvals, professional recruiting, installation, marketing, and budget
  • Working actively with Department of Health on all new applications
  • With successful openings of Intercare Tramshed, Milnerton, Woodburn, Castle Gate, Linden, Somerset West, Bedfordview and Polokwane
  • Management of internal alterations at Intercare Wonderboom, Mall55, Woodhill, Silverlakes, Blaauwberg and Day Hospital
  • Promote Intercare Facilities in both hospital and primary care portfolios by networking with key groups, specialists, general practitioners, dentists, and other allied health providers
  • Review medical specialist mix per Day Hospital to ensure correct combination is achieved at each facility
  • Brief marketing nationally on all new medical professionals, new developments and awareness maintained on high level of all health professionals on all platforms
  • Monthly feedback provided on marketing drives and budget spend
  • Negotiating and implementing employment agreements with medical professionals
  • Negotiate fees with medical professionals
  • Lead employment of medical professionals to join or replace positions at our primary care facilities
  • Actively involved in integrating medical and dental practices joining Intercare on financial, HR, lease agreements, and equipment sales
  • Manage the new development and recruitment budget
  • Sourcing tenants for Primary Care facilities and/or Specialists for our Day Hospitals
  • (Specialists, Doctors, Physios, etc.) Maintaining relationships with existing and new medical professionals
  • Working with both internal and external stakeholders to establish effective working relationships
  • Lead on Developers engagement with new sites for Day Hospitals and Primary care
  • Monthly and weekly feedback meetings with the Exco on both portfolios
  • Monthly board pack presentation to Medi Clinic
  • Implemented cost-saving initiatives, resulting in significant reduction in operational expenses.
  • Enhanced overall productivity by conducting thorough analyses of existing systems and recommending improvements.
  • Navigated complex legal and regulatory challenges to ensure compliance across all business operations.
  • Supported the successful launch of new business through meticulous market research, planning, and execution.
  • Managed cross-functional teams to deliver high-quality projects on time and within budget.
  • Collaborated closely with finance teams to develop accurate financial forecasts, allowing executive leadership to make informed decisions about future investments.

Business Development / Product / Clinical Manager

BSN Medical/Essity
03.2015 - 10.2018
  • Develop, plan, and participate in strategies and activities aimed at initiating new business and client development across branches and for the national sales strategy
  • Plan and implement strategies for growing the client base of the company
  • Maintain professional image as industry leaders by providing information to clients
  • Ensure client retention and growth by negotiating company price increases
  • Relationship building with Department of Health was a key focus
  • Steer Sales Managers to sell all services proportionally as per revenue targets to win new business
  • Provide national training to medical professionals (CPD accredited)
  • Set revenue and new business goals aligned with company objectives with company leaders (Executive Committee, Management Team)
  • Communicate strategies with sales personnel, review and expand the network to meet customer needs and actively compete for market share
  • Achieving business targets and performance indicators to meet and exceed all business goals
  • Design and maintain company's sales operations organization
  • Optimize staffing levels and resources, training requirements, market focus, geographic coverage, client intelligence, competitor knowledge, and types of clients desired
  • Managing and developing the sales team
  • Establish performance expectations, ensure accountability, and provide development opportunities for branch Sales personnel
  • Set individual revenue goals for team members
  • Monthly performance evaluations for sales personnel
  • Increase revenue and develop business opportunities in profitable growth areas
  • Maintain strong relationships with key clients and relevant industry associations by identifying and maximizing potential business opportunities
  • Conduct analyses and provide direction in price negotiations that support branch objectives
  • Liaise between business units and company leaders, creating a culture of inter-company and intra-subsidiary cooperation
  • Maintain close relationships with management in other branches to ensure continuity of clients and sales
  • Proposing and agreeing the sales budget for the following period, including product quantities and prices, to be agreed formally at Executive Committee meetings
  • Manages price negotiations, costing, margins, and projects at the senior level
  • Determine products and services to sell based on customer demand forecasts
  • Regularly communicate with Commercial Operations Manager and Management Team about sales results
  • Developing and presenting business proposals
  • Promote the company culture and image to employees, clients, vendors and industry personnel
  • Support the company's quality and improvement processes
  • Develop and maintain professional skills and expertise on company services, emerging technologies, industry trends, and regulatory requirements
  • Building strong relationships with clients and key business partners, Netcare, Life, Mediclinic
  • Ensure knowledge of all IT systems and business tools, including Oracle and other databases
  • Maintain information on competitors' strengths, weaknesses, policies, pricing, services, etc., so you can win bids
  • Provide feedback on future buying trends based on market and customer information
  • Promote new products by planning and implementing promotions
  • Implemented quality improvement initiatives that led to measurable improvements in patient satisfaction scores.
  • Successfully managed clinical operations during periods of change or growth by adapting processes as needed.

Manager Critical Care and Surgical Solutions

Perryhill International
01.2005 - 02.2015
  • Returned to Perryhill at their request 2009
  • Managing staff of three – HR, Training, Performance Management Achieving financial targets as per International Suppliers
  • Complete tenders for Netcare, Life-Healthcare, Medi-Clinic and Government
  • Daily interaction with pharmacy managers, doctors, nurses, and buyers
  • ICU (Critical Care) Closed suctioning, Airways, Airway Management, Maintenance of airways (Tracheostomy and Endotracheal Tubes), Airway Connections for our range, Dead Space Management, Intra-Abdominal pressure measurements
  • Theatre (Surgical), Electro surgery (All specialties) ENT, Balloon Synuplasty, Tracheostomy, Ophthalmic surgery, Voice Prosthesis, Feeding tubes, Wound Care, Patient Warming, Loan sets, CSSD
  • Stoma Care and selling of products
  • Facilitation between suppliers and clients including government
  • Visiting various medical aids on a regular base, to provide them with informative training on specific products and negotiate pricing of surgical equipment and disposables
  • Handling clinical trials with their products to gain market share with the assistance of international suppliers
  • Offer superior facilitation and organizing training sessions and
  • Maintain an optimum knowledge of all facilities and products
  • Attending surgical procedures in theatre – If needed
  • Advise and promote during training sessions, marketing, and sales functions
  • Ensuring that the highest standard of professionalism is reflected
  • Organizing and facilitating of workshops
  • Preparing and ensuring that all audio-visual presentations are of the highest standard
  • Attending the Head and Neck forum once every month, where discussions take place about all the various patients, and then followed up by myself
  • Sales and Budget forecasting
  • Training for doctors, nursing, and pharmacy staff
  • Provide product support for all products

Project Manager

Abland
06.2008 - 08.2009
  • Involved in projects to the value of R1.3 billion
  • Forecasting and management of different cash flows
  • Management reports for the shareholders and relevant financial institutions
  • Exposure to R2.3 billion new development
  • Managing and leading all the Professional team meetings
  • (Architects/ contractors / Quantity surveyor / Town planners / Attorneys and Engineers.) Sourcing of new business
  • Handling all queries regarding project or portfolio
  • Management of payments with regards to all relevant projects or portfolio
  • Negotiating with companies/tenants (Nationals or Independents) to enter projects
  • Handling council applications with the help of Town Planner and Legal Counsel
  • Projects involved in: Builders Warehouse Centurion, Centurion Lifestyle Centre, Wonderboom Junction, Hazeldean Retail Centre, Hazeldean Residential Development, Chilly Lane Centre, Bethlehem Mall, Gate Way, Stoneridge Shopping Centre, Stoneridge Motor City.

Medical Orthotist & Prosthetist

Orthopedic Services
01.2002 - 01.2005
  • PROSTHESIS: Working closely with the ACT (Amputee Clinic Team), Orthopeadic Surgeon, Neurosurgeon, Plastic Surgeon, Vascular Surgeon, Physio and Occupational Therapists
  • Informing and presenting doctors daily with latest products, materials, and information both locally and abroad
  • The prosthetist role in the amputee clinic is not only to aid in the prescription decision for a particular patient, but also to provide expertise in fitting and alignment
  • The prosthetist should be aware of medical problems that may occur in the residual limb and should relay this information to the clinic team
  • It is imperative for the prosthetist who participate in the modern clinic atmosphere to be aware of the newest techniques in amputee rehabilitation
  • Must have a knowledge of BIOMECHANICS, as well as newer materials and prosthetic components that may be more efficient in providing function to the amputee
  • Manufacturing of prosthesis using local and imported products
  • Products such as Otto – Bock, Endolite, Ohio-willow and Ice-Ross
  • Casting and manufacturing prosthesis for: Shoulder Disarticulation, Above-Elbow, Elbow-Disarticulation, Below-Elbow, Wrist-Disarticulation, Hip-Disarticulation, Above-Knee, Through-Knee, Below-Knee
  • Knowledge about the following Prosthesis products: La Charité, Maverick, Bryan's Prosthesis, Fidji Cage, Solis Cage, Peek Cage, Harrington compression instrumentation
  • ORTHOSIS: Manufacturing of orthosis for skeletal, deformities, fractures, and trauma related injuries
  • Casting patients with plaster of paris to manufacture orthosis and braces using thermo-plastics in conjunction with the orthopeadic surgeon and neurosurgeon
  • Also using X-rays to perform these tasks for the best results
  • Theatre attendance with the orthopeadic/neurosurgeon for the application of a Halo ring, vest, and Halo pelvic apparatus
  • Manufacturing of Sterno – Occipital – Mandibular – Immobilizer, Milwaukee brace and Boston brace, Adjustable Bio Cervical Orthosis, Thoracic-Lumber Sacral-Orthosis
  • Measuring, Designing, and fitting of: Foot Orthosis, Ankle Foot Orthosis, Knee-Ankle-foot-Orthosis, Hip-knee-ankle-foot-Orthosis, Knee-Orthosis, Hand-Orthosis, Wrist-Hand-Orthosis, Elbow-Wrist-Hand-Orthosis, Shoulder-Elbow-Wrist-Hand-Orthosis
  • Working with Orthotic Team
  • Must be able to read a prescription and make the correct diagnosis
  • Advising patient in the correct use and care of the orthosis
  • Neurological examination of patients e.g., Cerebral Palsy
  • Independent physical examination of patient.

Education

Harvard ManageMentor -

Harvard Business School
2023

Project Management -

University of Pretoria
2009

Medical Orthotics and Prosthetics -

Technicon of Pretoria
2003

Matric: Grade 12 - undefined

Hoërskool Menlopark

Skills

undefined

Affiliations

Healthcare Professions Council of South Africa (HPCSA)

Prof Registration

HPCSA [No OS 0007838]

Personal Information

  • Health Status: Excellent
  • Nationality: SA Citizen
  • Driving License: Code 08 (own transport)
  • Marital Status: Married

References

Can be provided upon request.

Accomplishments

    Achievements - Intercare

    · Grown revenue with ˃ R407 million from 2018 until 2024.

    · Successfully Opened 8 New world class primary care facilities Nationally.

    · An additional 119 professionals were added by me to the primary care portfolio.

    · Successfully incorporated(shareholding) 29 Medical specialist into our Day Hospital Portfolio.

    · Successfully ensured 56 Medical specialists utilize our Day Hospital's.

    · Successfully expanded 6 existing facilities.

    Achievements – BSN Medical/Essity

    · Successful launches and establishment of JOBST and Farrow Wrap into South-African Market

    · Best Launch at BSN ever – email to confirm.

    · Successful launch of Diabetic Foot Ulcer treatment portfolio into South Africa

    · Turnover growth of National Portfolios responsible for,

    · 2014 –2015: 45%, 2015-2016: 80%, 2016-2017: 55%, 2017-2018: 68%

    Achievements - Perrryhill International

    · Top Achievement Award in Sales, Northern Region of SA.

    · Financial yearend target exceeded for 2005 – 2006.

    · Diligence award 2007.

    · Financial yearend target exceeded for 2006 – 2007.

    · Marketing research award 2008-March

    · Financial year exceeded 3rd place awarded 2008-March.

    · Best new Business development in RSA 2010

    · Achieved and exceeded budget 2011 and 2012.

Software

Microsoft Office

SAP

ORACLE

Timeline

New Business development / Business Partner Health Professionals

Intercare
11.2018 - Current

Business Development / Product / Clinical Manager

BSN Medical/Essity
03.2015 - 10.2018

Project Manager

Abland
06.2008 - 08.2009

Manager Critical Care and Surgical Solutions

Perryhill International
01.2005 - 02.2015

Medical Orthotist & Prosthetist

Orthopedic Services
01.2002 - 01.2005

Harvard ManageMentor -

Harvard Business School

Project Management -

University of Pretoria

Medical Orthotics and Prosthetics -

Technicon of Pretoria

Matric: Grade 12 - undefined

Hoërskool Menlopark

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Antonie KrugerNew Business Development Healthcare And Project Management