ANTHEA CHITTENDEN

Representing LinkedIn Marketing Solutions in Africa for the past 6 years. Implementing a hands-on approach in understanding both organic and campaign analytics, brand presence, LinkedIn brand audits from Enterprise to SMB. Backend campaign analytical data and reporting, inclusive of recommended updates to strategy in the very fast pace of paid social media implementation. Believing this is where the true magic happens in understanding current campaigns, demographic and website data, demand, and lead generation. Working with clients and agencies from Sasol, The Telkom Group, Dimension Data, University of Witwatersrand, GIBS, Vega School, MTN, The Catalyst, Vodacom, Nedbank, Publicis Groupe, The Media Shop and Wavemaker respectively. Collaborating on changes needed to optimize all areas of a clients LinkedIn media plan. I am a highly resilient, proactive, pragmatic, and self-driven individual who thrives on developing strategies and solutions to grow and mitigate risk to ensure sustainable future fit campaigns, being a motivated and results orientated and exemplary idea formulator, analyzer, organizer, people's person, out the box thinker and implementer. Always looking for creative ways to keep pitches innovative while to be solution driven through targeted strategy, analytics, native content, engagement, insights and ultimately in developing dynamic relationships. I consider myself to be empathetic and aware of my impact on others and ability to build strong sustainable relationships through my passion to connect and effectively communicate with colleagues across all levels of the organization, creating cohesive and collaborative relationships, while being a high performing, tenacious individual and pride myself on contributing to family, community, the organization, and the economy.

• Implemented the Dimension Data Global “Believe in Greatness” strategy in 2019 improving measurable brand equity on LinkedIn
• Collaborated alongside Wavemaker MTN Group team and MTN Group executives to launch the
• Effectively achieved launch of MTN Africa strategy across 14 African continents
• Launched MTN CEO – Charles Molapisi - LinkedIn Live
• MTN – Lead Generation roll out – South Africa
• BCX – Lead Generation roll out – South Africa