Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Annette Rossouw

Annette Rossouw

Pretoria

Summary

Accomplished CEO with a proven track record at Oraculi, enhancing agricultural education and executive leadership. Spearheaded strategic marketing at Hipra Southern Africa, driving product adoption and brand credibility. Expert in talent development and strategic visioning, consistently delivering results through effective team leadership and customer-focused strategies.

Overview

17
17
years of professional experience

Work History

CEO

Oraculi
10.2022 - Current

Facilitate Agriseta accreditated courses for Poultry Production NQF level 1,2, and 3

Compiling and lecturing customised learning material for the agricultural industry

Coaching & Mentoring of management and executives in the agricultural sector

Coaching startegic management group sessions


Technical Marketing Manager

Hipra Southern Africa
11.2014 - 09.2022
  • Increased product adoption by developing and executing targeted technical marketing campaigns.
  • Developed and managed a content calendar to ensure consistent and timely delivery of valuable information to target audiences across multiple channels.
  • Built and executed go-to-market plans driving cross-functional alignment.
  • Negotiated strategic partnerships with industry influencers to expand brand reach and credibility within the marketplace.
  • Drove awareness for technical products and product lines within context of broader product portfolio.
  • Supported sales, solution architects and customers as primary technical marketing professional within [Area of expertise].
  • Developed, executed and optimized product launch plans across multiple segments.

Practice Manager

CS Vet
04.2010 - 02.2013
  • Managed daily practice operations to optimize appointment scheduling, client records management and billing functions.
  • Developed strong relationships with clients, ensuring a high level of care and satisfaction throughout their experience.
  • Enhanced staff productivity by providing comprehensive training programs and regular performance evaluations.
  • Developed policies and procedures for effective practice management.
  • Improved practice revenue through effective financial management and strategic cost reductions.
  • Oversaw accounting, budgeting, and financial reporting.
  • Provided supervision and management to team of support personnel.

Manager - Pigs Division

Bedson Africa
01.2007 - 03.2010
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Developed and implemented business strategies to achieve business goals and stay competitive.

Education

No Degree - MBit International Coach

Neurocoach & Mentor Institute
04.2001 -

No Degree - Fundamentals of Project Management

University of Cape Town
Cape Town, South Africa
04.2001 -

B Tech Veterinary Technologea - Veterinary Technology

Technikon Pretoria
Pretoria, South Africa
04.2001 -

Skills

  • Talent Development
  • Crisis Management
  • Strategic Visioning
  • Customer Focus
  • Management Team Leadership

Timeline

CEO

Oraculi
10.2022 - Current

Technical Marketing Manager

Hipra Southern Africa
11.2014 - 09.2022

Practice Manager

CS Vet
04.2010 - 02.2013

Manager - Pigs Division

Bedson Africa
01.2007 - 03.2010

No Degree - MBit International Coach

Neurocoach & Mentor Institute
04.2001 -

No Degree - Fundamentals of Project Management

University of Cape Town
04.2001 -

B Tech Veterinary Technologea - Veterinary Technology

Technikon Pretoria
04.2001 -
Annette Rossouw