Annelise Natalie Ricks
Marketing Specialist / Traffic Manager
Pinetown
Summary
Motivated and goal-oriented professional with extensive experience as a Team Leader, adept at thriving in both collaborative and independent work environments. Eager to embrace new challenges and committed to continuous learning and growth. Possesses strong written and verbal communication skills, demonstrating dedication and reliability, ready to contribute significant value to the organization.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Marketing Specialist
CMH Group
07.2024 - Current
- Achievements and responsibilities:
- Lead Management:
- Monitor, track, and manage all incoming leads from various channels (website, social media, walk-ins, phone inquiries, email, etc.).
- Distribute leads to the appropriate sales representatives and ensure timely follow-ups.
- Maintain an organized and up-to-date CRM system to track lead progress and conversions.
- Analyse lead data to identify trends, improve lead quality, and enhance conversion rates.
- Marketing & Campaign Coordination:
- Plan and execute dealership marketing campaigns, including digital, social media, print, and in-store promotions.
- Develop engaging content for social media, website updates, email marketing, and advertisements.
- Collaborate with designers and vendors to create promotional materials and branding content.
- Coordinate and manage dealership events, test drives, and special promotions.
- Track and report on the effectiveness of marketing initiatives to optimize future campaigns.
- Customer Engagement & Brand Awareness:
- Enhance customer engagement through personalized communication strategies.
- Monitor online reviews and social media interactions, responding professionally to maintain a positive brand image.
- Develop partnerships and relationships with local businesses and influencers to increase brand visibility.
- Support the sales team with lead nurturing strategies and customer relationship management.
- Reporting & Performance Metrics:
- Prepare weekly and monthly reports on lead performance, conversion rates, and marketing campaign results.
- Identify key performance indicators (KPIs) and recommend improvements to drive sales and customer engagement.
- Work closely with management to align marketing strategies with dealership objectives.
Project Manager
Rokkit Digital Agency
10.2018 - 09.2023
- Achievements and responsibilities:
- Project Coordination:
- Manage the flow of projects and tasks within the agency, ensuring they stay on track and meet deadlines.
- Allocate resources and assign tasks to team members based on their skills and availability.
- Workflow Management:
- Develop and maintain efficient workflows and processes for project execution.
- Monitor and optimize the agency's project management tools and systems.
- Timeline and Deadline Management:
- Create and maintain project timelines and schedules, adjusting as needed to accommodate changes.
- Ensure that projects are completed on time by closely tracking progress and identifying potential delays.
- Resource Allocation:
- Coordinate with creative, design, development, and other teams to allocate resources appropriately for projects.
- Balance workload distribution to prevent bottlenecks and optimize team efficiency.
- Communication and Collaboration:
- Facilitate communication between cross-functional teams, ensuring everyone is aligned on project goals and requirements.
- Act as a bridge between different departments to foster collaboration and resolve conflicts.
- Client Liaison:
- Maintain regular communication with clients, providing updates on project status and addressing any concerns or questions.
- Manage client expectations and ensure deliverables meet their requirements.
- Quality Control:
- Review project deliverables to ensure they meet quality standards and adhere to the agency's guidelines.
- Conduct thorough QA checks before final project delivery to clients.
- Reporting and Analytics:
- Gather data and generate reports on project progress, resource utilization, and team performance.
- Provide insights and recommendations for process improvements based on data analysis.
Marketing Assistant
Rokkit Digital Agency
07.2017 - 10.2018
- Achievements and responsibilities:
- Research and analyse Customer’s website & competitive market conditions as well as opportunities and services that Rokkit is able to provide.
- Map potential customers and competitors for the product when time permits.
- Promote initial follow ups in terms of communication for sales prospects.
- Co-ordinate Projects by liaising with the Traffic Controller in terms of directing the account managers, marketing, sales, technical and administrative departments.
- Efficient collation of sales status reports in MS-Office Word, Excel etc.
- Create & maintain hard copies and electronic filing systems.
- Conduct and coordinate marketing Think Tank meetings.
- Develop procedures & marketing strategies for up gradation, research and analysis, target advertising – works hand-in-hand with the Think Tank. Compile all relative information.
- Develop pricing structure packages and the various payment options.
- Control and manage Quoting for Sales Department through to approval.
- Develop procedures for E-Marketing and Internet advertising and all other forms of sales and marketing – Concepts & Think Tanks
Human Resource Administrator
Glodina (DANO Textiles)
02.2016 - 07.2017
- Achievements and responsibilities:
- Successfully rebuilt HR function, bringing recruitment in-house for substantial cost savings.
- Provided comprehensive HR services, collaborating closely with senior management for IR, Recruitment, training, and transformation programs.
- Managed Management statistics, wages negotiations, and procedural compliance.
- Led workplace improvements, managed employee benefits, appointments, and promotions.
- Handled discipline and grievances.
- Orchestrated training plans, recruitment, attendance reports, and HR records maintenance.
- Ensured confidentiality, resolved salary queries, attended disciplinary hearings, and participated in equity and skills committees.
Production Clerk
Glodina (DANO Textiles)
11.2014 - 02.2016
- Achievements and responsibilities:
- Update and maintain departmental notice boards.
- Collect and distribute mail.
- Check and process daily time sheets and submit sick notes and overtimes forms to HR
- Capturing of transfers between Make-up and other department.
- Distribute payslips.
- Update Make-up chase list
- Close all open jobs in Make-up and Final Inspection on a weekly basis.
- Facilitate signing of appointment letters.
- Capture daily scores into efficiency spreadsheets.
- Run cell by cell production report, print and capture daily.
- Compile and print quality reports.
- Update specs on file.
- Compile and print quality weekly management reports, including reject reports, Make up graphs etc.
- Capture stock figures.
- Ensure that the relevant SHE procedures within the department are implemented, maintained and continually improved.
- Maintain a safe working environment.
- Maintain personnel files.
- Facilitate general queries.
- General Admin duties as required.
Sales Administrator
Glodina (DANO Textiles)
02.2014 - 11.2014
- Achievements and responsibilities:
- Processing a high volume of product orders.
- Processing invoices for all sales transactions.
- Checking prices and contracts are up to date.
- Release relevant document to the warehouse
- Follow up on all releases.
- Reporting monthly sales results to the sales team.
- For specific customer systems, ensure accurate and timeous processing of orders on their systems.
- Provide point of contact for customer.
- Supporting the sales force with general operations to help reach the team’s objectives.
- Taking phone calls from customers.
- Communicating internally important feedback from customers.
- Dealing with and responding to high volumes of emails.
- Following through with credit notes
- Process all documentation for returns
- Maintain customer sales records
Education
High School Diploma -
Mariannridge Secondary School
04.2001 -
Skills
Good organisation, with attention to detail
Ability to work well under pressure
Digital marketing
Social media management
Time management
Branding
Project management
Digital advertising
Marketing campaign strategy
Campaign tracking
Team leadership
Marketing analytics
Digital media
References
- Clinton, Massey-Hicks, CEO, 083 658 2331, Rokkit Digital Agency
- Tonya Keating, Manager, CMH Group
Timeline
Marketing Specialist
CMH Group
07.2024 - Current
Project Manager
Rokkit Digital Agency
10.2018 - 09.2023
Marketing Assistant
Rokkit Digital Agency
07.2017 - 10.2018
Human Resource Administrator
Glodina (DANO Textiles)
02.2016 - 07.2017
Production Clerk
Glodina (DANO Textiles)
11.2014 - 02.2016
Sales Administrator
Glodina (DANO Textiles)
02.2014 - 11.2014
High School Diploma -
Mariannridge Secondary School
04.2001 -