Annelene Theron
Marketing Coach
Groot-Brakrivier
Summary
Dynamic and confident professional with a versatile skill set spanning multiple departments, including Finance, IT, sales, project management, marketing, and startup business operations. Known for adeptly coordinating, organizing, and optimizing processes to enhance efficiency. Proactive, analytical, and technically inclined, with a knack for swiftly mastering new systems, resolving issues, and adeptly managing customer conflicts, resulting in the delivery of top-tier customer service.
Demonstrated dedication to achieving company objectives through consistent and methodical practices. Proficient in thriving under pressure and adapting to evolving circumstances and challenges to bolster the organizational brand. Recent focus has been on coaching new startups in the swift and effective implementation of their marketing strategies.
Overview
27
27
years of professional experience
28
28
years of post-secondary education
Work History
Entrepreneur
Annelene Theron Marketing agency and Coaching Entrepreneur
05.2019 - Current
- I embarked on my entrepreneurial journey by founding At Ur Fingertips, a business dedicated to distributing high-quality nail products
- This venture provided invaluable insights into business operations and marketing strategies
- Building upon this foundation, I transitioned into the realm of marketing with a focus on facilitating and assessing marketing initiatives
- To fortify my expertise, I pursued professional development opportunities, including a Certified Facilitator and Assessor course in 2020
- In 2021, I further honed my skills through a comprehensive 16-week Marketing course, enhancing my understanding of contemporary marketing methodologies
- Recognizing the importance of continual growth, I undertook a mastermind course in 2022, delving into the intricacies of crafting impactful educational content
- This endeavor empowered me with the knowledge and tools to develop compelling courses tailored to diverse audiences
- Presently, I am leveraging my accumulated knowledge and experience to provide personalized guidance to clients, assisting them in crafting robust marketing strategies
- Through collaborative efforts, I aim to empower businesses to thrive in today's dynamic market landscape.
Manager Projects and Sales Administrative Co-ordinators
Huge Connect
10.2012 - 05.2019
- Managed team of 7 project co-ordinators and Sales administrative co-ordinators
- Started the new department of Project Co-ordinators
- Assisted in design and implementation of new processes to ensure even flow from order stage up to installation
- Spec orders, advised and guided Co-ordinators throughout projects
- Liaised with service providers to ensure speedy and timely implementation of access mediums keeping customer informed throughout the application process
- Dealt with client queries and resolved it in the least possible time
- Responsible for telephonic sales and closed 90% of sales due to follow ups and clear communication
- Project Managed large projects for Access links and VOiP installations and complimented on communication, updates and timely installation.
PA Broker
Portico Financial Services
05.2011 - 09.2012
- Managed complete application process and ensured clients stay informed
- Liaised with service providers daily to ensure clients receive best cover possible
- Dealt with client queries and resolved it in the least possible time
- Built relationships with both clients and consultants.
Office Manager / Project Co-ordinator
EP Dent Equip
09.2009 - 05.2011
- Managed personnel and created friendly, welcome atmosphere for clients and staff
- Managed all aspects of Finances in conjunction with Accountant
- Assisted with marketing ideas for all branches and wrote quarterly newsletter
- Resolved technical issues on all equipment and communication systems
- Managed dentists’ queries and technical problems – ensured it was resolved within a few hours
- Increased both time efficiency and financial management
- Co-ordinated projects – ensured efficient and timely completion of each task
- Built relationship with customers as first point of contact – complimented in restoring faith in company
- Analysed technician performances and made improvements.
Project Co-ordinator
Denton Wilde Sapte Solicitors (UK)
04.2006 - 07.2009
- Managed team of 7
- Project Managed clean-up process, administratively as well as on software program to conform to one of the major client
- Compiled accurate monthly reports from database system and never missed customer set deadlines
- Taken lead in data clean-up project to ensure accurate data for reports
- Ensured invoices were prepared within contractual agreement with 99% success record
- Resolved customer incidents and kept customer informed throughout
- Communicated all customer changes to team and assisted team to follow through according to agreed contract
- Provided team with reports as requested for both external and internal meetings that assisted with decisions
- Collected and updated data within systems to ensure accurate monthly reporting
- Single point of contact between external client and internal account manager ensuring high quality service at all times.
Administrative Temp
Siemens (UK)
01.2006 - 03.2006
Operations Manager Co-ordinator
British Gas (UK)
10.2004 - 12.2005
- Trained system operators on new system, ensured customer service team had all resources needed for smooth transition
- Assisted Operations Manager: supervised projects, communicated with director level customer complaints, maintained database, compiled and communicated presentations across the company
- Designed manual for in-house system using word and powerpoint
- Designed and implemented system to enhance customer service experience to call centre
- Developed strategy for quality monitoring in conjunction with Operations Manager
- Selected achievement: Awarded for successful launch of quality customer service scheme.
- Pinnacle Achievments: Handpicked from a competitive pool of over 200 applicants to collaborate closely with software developers in the development of a bespoke in-house system for British Gas.
Reconciliations Analyst
Centrica (UK)
10.2001 - 09.2004
- Analysed and resolved escalated customer queries, liaised with customers to ensure full understanding of query in order to deliver high quality service
- Took responsibility and ownership to resolve difficult and long outstanding customer complaints
- Used all possible resources internally at customers and third parties to resolve queries quickly and efficiently
- Selected achievement: Picked from 50 employees to form part of a team of 5 that successfully eliminated a considerable amount of director level complaints timely and efficiently.
Assistant Accountant & Team Leader
Comparex SA (IT)
08.2000 - 01.2001
- Supervised the administration team and day to day financial administration
- Prepared reports for accountant that assisted with decision making and ad-hoc requests
- Designed and implemented new stock control system
- Liaised with customers up to director's level and 3rd party suppliers
- Co-ordinator to the IT Manager and supervised team of 25 in his absence
- Assisted with new year budget figures and prepared reports assist with tenders
- Selected Achievement: Designed and implemented an improved stock control process, after careful analysis
- Assessed and tracked performance of new processes.
Saambou Bank
03.1997 - 07.2000
- Supervised teams of 2 – 7 people
- All duties up to and including balance statement for 2 subsidiaries, reconciliation’s of ledger accounts including bank acc
- Analysis and interpretation of accounting records
- Preparation of financial statements, variance and management reports, plus other ad-hoc statistics
- Successful track record in creating new procedures and streamlining existing business processes
- Liaised extensively both internally and externally up to director level.
Education
National Diploma in Cost and Management Accounting - Cost And Management Accounting
Technicon of Preoria
Pretoria, South Africa 04.2001 - 04.1996
No Degree - In-house Software Designer
UK
04.2001 - 04.2008
No Degree - Advanced Excel Macro's
Uk Based
Milton Keynes 04.2001 - 04.2008
No Degree - Facebook Marketing
Furture Females
Online 04.2001 - 04.2020
No Degree - SAQA US ID UNIT STANDARD TITLE 117871 Facilitate
Susca Watts Academy
Pretoria 04.2001 -
No Degree - SAQA US ID UNIT STANDARD TITLE 115753 Conduct Out
Susca Watts Academy
Pretoria 04.2001 -
No Degree - Marketing
Elite Inc
Online 04.2001 -
Skills
Accomplishments
Received numerous rewards for the most innovative and fast learning employee at Huge Connect
At Denton Wilde Sapte UK, I have cultivated strong rapport with clients, fostering lasting relationships built on trust and effective communication. Consistently exceeding expectations, I have garnered highly positive feedback from clients, reflecting my commitment to delivering exceptional service and value.
Handpicked from a competitive pool of over 200 applicants to collaborate closely with software developers in the development of a bespoke in-house system for British Gas.
Timeline
Entrepreneur
Annelene Theron Marketing agency and Coaching Entrepreneur
05.2019 - Current
Manager Projects and Sales Administrative Co-ordinators
Huge Connect
10.2012 - 05.2019
PA Broker
Portico Financial Services
05.2011 - 09.2012
Office Manager / Project Co-ordinator
EP Dent Equip
09.2009 - 05.2011
Project Co-ordinator
Denton Wilde Sapte Solicitors (UK)
04.2006 - 07.2009
Administrative Temp
Siemens (UK)
01.2006 - 03.2006
Operations Manager Co-ordinator
British Gas (UK)
10.2004 - 12.2005
Reconciliations Analyst
Centrica (UK)
10.2001 - 09.2004
National Diploma in Cost and Management Accounting - Cost And Management Accounting
Technicon of Preoria
04.2001 - 04.1996
No Degree - In-house Software Designer
UK
04.2001 - 04.2008
No Degree - Advanced Excel Macro's
Uk Based
04.2001 - 04.2008
No Degree - Facebook Marketing
Furture Females
04.2001 - 04.2020
No Degree - SAQA US ID UNIT STANDARD TITLE 117871 Facilitate
Susca Watts Academy
04.2001 -
No Degree - SAQA US ID UNIT STANDARD TITLE 115753 Conduct Out
Susca Watts Academy
04.2001 -
No Degree - Marketing
Elite Inc
04.2001 -
Assistant Accountant & Team Leader
Comparex SA (IT)
08.2000 - 01.2001
Saambou Bank
03.1997 - 07.2000
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