Anitta Banjwa
Writer & Researcher
Cape Town
Summary
I am an experienced writer and editor with a strong passion for storytelling and Africa. Whether I am writing content for brands or in my personal capacity; I believe (good) writing can mobilise people, drive change and set the foundation for transformation. My main goal is to write with intent and connect people to brands/worlds outside of their reach.
Portfolio: https://bit.ly/2PN4NbL
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
UX Writer
Nedbank
Cape Town
10.2021 - Current
- Writing and editing engaging copy for the Nedbank chatbot on the Money app and Online Banking.
- Conduct content audits and reviews on the chatbot's performance based on analytics provided by a third party vendor, and make suggestions to rework the design and content for a better user experience.
- Conduct user testing/research to further test terminology and uncover the correct terms to drive the desired user behavior.
- Create content strategies in alignment with technical capabilities and business objectives to ensure a seamless customer experience across multiple touch points in the conversational banking department.
- Assist the social media manager with social media copy that reflect our already existing digital presence.
- Work with the broader content team to drive the creation of a UX Writing style guide and terms of use.
UX Writer
Absa
Johannesburg
05.2020 - 08.2021
- Collaborate with UX designers to write effective and intuitive copy such as landing pages, mobile app, desktop and emails.
- Assist the marketing department (on an adhoc basis) to write above the line copy.
- Collaborate with various stakeholders across different portfolios on strategic marketing projects.
- Map out user journeys on Figma and ensure the correct information architecture for a better user experience.
- Create a product content style guide to establish brand and product voice.
- Participate in user testing and research sprints in order to drive ideation for new campaigns and approaches to product design.
- Turn complex concepts or journeys into clear, concise and compelling copy.
- Develop content strategies aligned to business objectives to solve customer problems.
Senior Digital Content Producer
Soul Providers Collective
Johannesburg
05.2019 - 05.2020
- Conceptualised and oversaw the creation of engaging and shareable multimedia content (video, photo,graphics,2audio) for social platforms, website, newsletters,and translate these into clear content plans.
- Wrote and edited content for print and digital platforms.
- Worked on pitch documents and developing strategies to solve brand and business problems.
- Conducted research to stay on top of the latest trends and lead innovation in how the content team approaches copywriting and digital content production.
- Lead a team of 2 Jnr Content Writers and 2 Graphic Designers.
- Trained and advised team members as necessary.
Finance Content Editor
Publicis Machine (Narrative Media)
Cape Town
09.2017 - 01.2019
- Researched topical issues in the finance industry and write financial wellness articles for Reality Magazine.
- Optimised content with key search terms to drive traffic and online visibility.
- Authored and edited original content across diverse media formats.
- Simplified technical documentation to enhance readability and audience comprehension.
- Edited and proofread content across digital and print to ensure proper grammar, quality and consistency with the Sanlam Reality style guide.
- Conducted interviews with subject matter experts to generate topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Created content strategies for print and digital platforms.
- Managed a small team of freelance writers.
- Managed client expectations and interpreted client briefs to the design team.
Copywriter
Publicis Machine
09.2017 - 01.2019
- Research topical issues in the finance industry and write financial wellness articles for Reality Magazine;
- Write SEO-friendly content for the Sanlam Reality website/blog;
- Proofread, edited and sub-edited financial content for the magazine and other marketing collateral;
- Manage a small team of freelance writers;
- Create content strategies for print and digital platforms; Manage client expectations and interpreted client briefs to the design team.
Copywriter
WOW Enterprise Performance Solutions
Cape Town
06.2015 - 08.2017
- Boosted staff performance through creating engaging content for print and digital platforms.
- Ensured content is aligned to each brand’s corporate identity and tone.
- Developed and managed WOW Enterprise Performance Solutions’ communication and marketing strategy.
- Wrote and edit all communications and marketing collateral and worked with Account Managers to contribute towards formulating new-business strategies.
- Formatted copy to align with project-specific guidelines.
- Selected high-quality photos and videos to complement written copy.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Wrote social media outreach posts on both informational and promotional topics.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Improved search result rankings with targeted SEO strategy.
- Presented unique copy options based on overall marketing objectives.
Digital Copywriter and Social Media Manager
Sugar Bay Holiday Camp
Durban
12.2014 - 05.2015
- Write and manage digital marketing strategies and content;
- Drive community management on all social media pages (Facebook, Twitter and Instagram);
- Compile weekly reports on the performance of our social media
- Communicated with followers to promptly respond to queries and monitor reviews.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Curated and segmented editorial content to increase engagement and channel growth.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Suggested and implemented new features to develop brand awareness.
Education
Bachelor of Arts Honours - Sustainable Development Policy And Governance
University of South Africa
South Africa 02.2021 - 03.2023
Bachelor of Arts - English, Anthropology
Rhodes University
Grahamstown South Africa 02.2010 - 12.2014
ANITTA - undefined
GetSmarter
01.2017 - 01.2017
Skills
User Experience (UX) design
UX architecture
Research
Proofreading/Editing
Editing
User journey mapping
User testing
Marketing and advertising strategies
Brand messaging
Marketing Communications
Corporate Communications
SEO
Content Strategy
Content Generation
Accomplishments
- Plan and manage the monthly content calendar for social media and blog posts;
- Assist the marketing team with adhoc administrative task.
Affiliations
Design for Good cohort 2022
Timeline
UX Writer
Nedbank
10.2021 - Current
Bachelor of Arts Honours - Sustainable Development Policy And Governance
University of South Africa
02.2021 - 03.2023
UX Writer
Absa
05.2020 - 08.2021
Senior Digital Content Producer
Soul Providers Collective
05.2019 - 05.2020
Finance Content Editor
Publicis Machine (Narrative Media)
09.2017 - 01.2019
Copywriter
Publicis Machine
09.2017 - 01.2019
ANITTA - undefined
GetSmarter
01.2017 - 01.2017
Copywriter
WOW Enterprise Performance Solutions
06.2015 - 08.2017
Digital Copywriter and Social Media Manager
Sugar Bay Holiday Camp
12.2014 - 05.2015
Bachelor of Arts - English, Anthropology
Rhodes University
02.2010 - 12.2014