Anika Smith
Senior Marketing Manager
Robindale
Summary
Resourceful, results-driven Senior Marketing Manager with 17 years of expertise in the Marketing and Media Industry. Demonstrates proficiency in strategic thinking, effective communication, and team leadership.
Overview
11
11
years of professional experience
9
9
years of post-secondary education
1
1
Language
Work History
Senior Marketing Manager: SBFC, 1nvest, My360 and Shyft
Standard Bank – Investments and Asset Management
Johannesburg
11.2018 - Current
- Serve as liaison between the Marketing department and Business Units, facilitating the integration of strategies to ensure that marketing initiatives align with overall business objectives.
- Formulate and oversee a comprehensive marketing plan, ensuring effective execution of assigned projects derived from the plan.
- Provide support for the achievement of the business unit's objectives.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Take charge of managing marketing budgets dedicated to specific projects.
- Monitor product performance and assess success of campaigns against predefined targets for assigned projects
- Stakeholder Management: Collaborate effectively with diverse stakeholders, including those from sales, product management, and the central marketing team, to secure support for upcoming marketing campaigns and optimise resource utilisation.
Senior Marketing Manager: Marketing Collaboration
Standard Bank – Wealth
08.2017 - 11.2018
- Contribute to building strong partnerships and synergies that enhance cohesion within the marketing ecosystem
- Stakeholder Engagement: Cultivate strong relationships with internal teams, including sales, product management, and central marketing, to ensure seamless collaboration
- Act as a liaison to bridge communication gaps and promote a unified approach to marketing initiatives
- Campaign Integration: Collaborate closely with cross-functional teams to integrate strategies and align marketing campaigns with overall business objectives
- Ensure buy-in from stakeholders, fostering a sense of shared ownership and commitment to the success of marketing endeavours
- Resource Optimization: Work diligently to maximise the utilization of resources by coordinating efforts and aligning priorities among various teams
- Identify opportunities for shared resources and cost-effective collaboration to enhance overall campaign efficiency.
Marketing Manager: Standard Bank Offshore Services
Standard Bank – Wealth
Johannesburg
11.2015 - 08.2017
- Act as a link between Marketing, and Business Units to integrate strategies and ensure marketing delivers on business objectives
- Develop and manage ongoing marketing plan and the successful implementation of allocated projects resulting from the plan
- Support delivery of business units’ objectives
- Manage marketing budgets for allocated projects
- Track product performance and measure campaign success levels against set targets, for allocated projects
Marketing Manager: Personal Markets (Credit Card, Youth and Prestige Market)
Standard Bank – Personal and Business Banking
Johannesbrg
11.2013 - 11.2015
- Act as a link between Marketing, and Business Units to integrate strategies and ensure marketing delivers on business objectives
- Develop and manage an ongoing marketing plan and the successful implementation of allocated projects resulting from the plan
- Support delivery of business units’ objectives
- Manage marketing budgets for allocated projects
- Track product performance and measuring campaign success levels against set targets, for allocated projects
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
Brand and Marketing Manager
Pure Pharmacy Holdings
Johannesburg
10.2012 - 10.2013
- Lead brand development and enhancement in conjunction with company appointed brand consultants, where applicable
- Use insights (product, market, environment and marketing insights) to develop a marketing strategy
- Develop and manage an on-going marketing plan
- Develop and enhance consumer proposition (creative and content)
- Co-ordinate in store radio ads and graphics
- Update and manage Pure Pharmacy website and social media page
- Manage all marketing collateral and ensuring deadlines are met
- Manage and implement store signage and brand presence in store
- Manage the annual brand and marketing budget
- Manage exhibition participation and brand exposure in general
Education
Digital Strategy in Building Brands, - Marketing
Vega School of Brand Leadership
Johannesburg 02.2013 - 07.2013
BA (Marketing Communication) - Marketing ManagementMarketing Communication / Advertising
Rand Afrikaans University
Johannesburg 02.1999 - 03.2003
Marais Viljoen High School
Johannesburg 01.1994 - 12.1998
Skills
Multi-Channel Marketing Experience
Additional Information
I am a confident individual who takes pleasure in engaging with others. I consider integrity to be one of my key strengths, along with a high level of dedication in all endeavours. I attribute my balanced nature to my spontaneity.
Contact Numbers - Cell
+27 72 606 5649
Personal Information
- ID Number: 800116 0056 081
- Date of Birth: 01/16/80
- Gender: Female
- Nationality: South African
- Marital Status: Single
References
On Request
Timeline
Senior Marketing Manager: SBFC, 1nvest, My360 and Shyft
Standard Bank – Investments and Asset Management
11.2018 - Current
Senior Marketing Manager: Marketing Collaboration
Standard Bank – Wealth
08.2017 - 11.2018
Marketing Manager: Standard Bank Offshore Services
Standard Bank – Wealth
11.2015 - 08.2017
Marketing Manager: Personal Markets (Credit Card, Youth and Prestige Market)
Standard Bank – Personal and Business Banking
11.2013 - 11.2015
Digital Strategy in Building Brands, - Marketing
Vega School of Brand Leadership
02.2013 - 07.2013
Brand and Marketing Manager
Pure Pharmacy Holdings
10.2012 - 10.2013
BA (Marketing Communication) - Marketing ManagementMarketing Communication / Advertising
Rand Afrikaans University
02.1999 - 03.2003
Marais Viljoen High School
01.1994 - 12.1998
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