ANGELA VINCENT MRITABA
Dar Es Salaam
Summary
Results-driven professional in sales and marketing with proven experience in strategizing and implementing effective programs. Possess strong ability to foster relationships with partners, resulting in increased brand visibility, sales and share growth. Noted for strategic planning skills, solution selling abilities, and impactful communication style that drives business development and growth.
Overview
9
9
years of professional experience
Work History
Channel Development Manager
Diageo
Dar Es Salaam
10.2024 - Current
- Developing channel strategies aligned to business objectives, market dynamics, and consumer behavior through identifying and prioritizing target channels based on the market opportunity, competitive landscape, and brand positioning.
- Devising and executing channel-specific marketing and promotional campaigns to increase sales, drive market share growth, and enhance brand visibility, while also monitoring and evaluating the effectiveness of the activities.
- Utilize market research through understanding channel dynamics, shopper behavior, competitive landscape, to identify opportunities for growth, innovation, and differentiation within each channel.
- Develop and manage the channel budget, forecast resource needs, and establish investment priorities through optimizing spending to maximize efficiency.
Shopper Marketing Manager
Diageo
Dar Es Salaam
05.2022 - 09.2024
- Developing and leading annual shopper marketing strategies for Diageo brands across different channels, with the aim of driving conversion and brand loyalty.
- End-to-end activity management by category and brand – BTL budget, planning, execution, monitoring, and evaluation.
- Creating in-store and bar programs that are commercially viable and drive category growth.
TRADE EXECUTION & EVENTS MANAGER
AB-InBev
Dar Es Salaam
10.2018 - 04.2022
- Responsible for the implementation of execution standards and the look of success across trade channels, together with devising tactics to grow, maintain, and defend the market share of TBL brands.
- Partnering with the brand team in developing annual trade marketing strategies that support sales and marketing initiatives.
- Develop an annual event calendar, execution through target setting, tracking, analysis, event budget management, and evaluation.
KEY ACCOUNT CONTROLLER
SABMiller
Dar Es Salaam
10.2015 - 09.2018
- Enhanced sales volume for premium brands, and increased market share.
- Facilitated the deployment of point-of-sale materials and the implementation of the in-trade execution standards across the high-end channel.
- Spearheaded launch and market penetration of Budweiser within the high-end channel.
Education
Master of Science - Finance & Investment
London School of Business And Finance
London, United Kingdom12-2014
BBA - Accounting
University of Dar Es Salaam
Dar Es Salaam, Tanzania11-2011
Skills
- Strategic Planning
- Data-driven decision making
- Leadership
- Customer understanding
- Sales management
- Competitor analysis
- Brand awareness
- Performance Tracking
- Budget Management
- Channel strategy
- Problem solving
- Microsoft Office
Languages
Swahili
First Language
English
Proficient (C2)
C2
Affiliations
- Travelling
- Baking
- Reading
References
References available upon request.
Timeline
Channel Development Manager
Diageo
10.2024 - Current
Shopper Marketing Manager
Diageo
05.2022 - 09.2024
TRADE EXECUTION & EVENTS MANAGER
AB-InBev
10.2018 - 04.2022
KEY ACCOUNT CONTROLLER
SABMiller
10.2015 - 09.2018
Master of Science - Finance & Investment
London School of Business And Finance
BBA - Accounting
University of Dar Es Salaam
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