Anel Kerr
Henley on Klip,South Africa
Summary
Dynamic and innovative professional with a strong foundation in integrity, honesty, and trustworthiness. Demonstrates exceptional leadership skills and the ability to adapt to change, fostering excellent interpersonal relationships within team environments. Energetic and assertive, consistently driving initiatives forward while maintaining loyalty and independence. Career goals include leveraging these competencies to contribute effectively to organisational success.
Overview
35
35
years of professional experience
5
5
years of post-secondary education
Work history
National Sales Manager
RCA
09.2023 - Current
- Improved customer retention rates, resulting in consistent revenue growth.
- Devised robust sales forecasts based on thorough market analysis.
- Developed innovative sales strategies for improved market presence.
- Increased product awareness, leading to enhanced consumer interest.
- Coordinated successful sales events for greater brand exposure.
- Streamlined internal processes to improve overall efficiency.
- Nurtured client relationships, ensuring high levels of loyalty and repeat business.
- Drove the expansion into new geographies, enabling access to untapped markets.
- Created a culture of excellence within the team, encouraging top-notch performance.
- Established fruitful partnerships with key industry players for mutual growth opportunities.
National Sales and Marketing Manager: Surgical Innovations
Endo Surgical
06.2018 - 08.2023
- Led high-performance sales teams, ensuring achievement of targets.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Conducted detailed market analysis to identify new opportunities.
- Streamlined sales processes to enhance team productivity.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Implemented training programmes, improving team performance levels.
- Negotiated contracts with suppliers and vendors, securing beneficial terms for company.
- Oversaw daily sales operations, ensuring efficient workflow.
- Communicated regularly with senior management on progress updates and new initiatives.
- Fostered strong relationships with key clients for business growth.
National Sales and Marketing Manager Surgical Division
Babcock Healthcare
02.2016 - 05.2018
- Managing reps countrywide
- Training of all reps – sales, product, anatomy, procedures, integrity sales skills
- Organizing and attending workshops
- Attending congresses and entertaining customers
- Competitor intelligence and market trends
- Evaluating new products and identifying new Opportunities
- Support and train surgeons on new procedures/products, liaising with international surgeons, workshops and training
- Register products and liaise with Private hospital groups and medical funders with regards to price, and getting products in formulary/tender
- Doing forecasts for 6 different products groups, liaising with international partners monthly on support, feedback and needs
- Setting budgets, reviews on revenue, losses, margins and achievements quarterly and yearly
- Having weekly meeting with sales reps
Surgical Product Specialist
Surgical Innovations
10.2010 - 12.2015
- Selling of Laparoscopic and open surgery products to general surgeons and gynecologists
- Building and maintaining customer relationships
- Training hospital staff on products
- Attending workshops and training courses
- Working with surgeons on their training needs and helping them to achieve needs
- Escorting surgeons to training abroad and local
- Growing area and exceeding sales budget
- Training of reps in the field and on products/procedures
- Working close together with colleagues in other divisions
Medical sales representative
Ethicon-Endosurgery SA
02.2006 - 09.2010
- Selling of endoscopic and open surgery products, ports, instruments, stapling, Harmonic
- Building and maintaining customer relationships
- Training and in-servicing hospital staff on products
- Handling and controlling stock and consignment
- Controlling expenses
- Safe Fleet management
- Attending congresses and workshops
- Training of doctors in skills lab Midrand – suturing, dry and wet lab
- Training of reps in the field
- Basic surgical skills courses at Jhb General with registrar’s
- Organizing and conducting stock controller/scrub sister workshops - training them on products
- Organizing and conducting CME’s with doctors
- Team leader/sales consultant
Medical Sales representative
3M South Africa
07.2003 - 02.2006
- Achievement of sales targets
- Budget management
- Selling of products and services
- Building and maintaining customer relationships
- Sourcing of new clients and prospects
- Training of hospital staff
- Implementation of client retention strategies
- Handling of customer queries and complaints
- After care client service
- Attending of congresses and workshops
- Working closely with hospital managers, stock controllers and unit managers to trial products, following the chain of command
- Trialing new products with surgeons
Sales representative
Cerdak Wound Care Company
01.2003 - 06.2003
- Introducing the new product into the market
- Building of relationships with customers
- Selling of wound care products
- Attending congresses/wound care workshops
- Prospecting
Stay at home mom
04.1999 - 12.2002
Personnel Officer
SANDF
01.1998 - 03.1999
Social Work Officer
SANDF
01.1991 - 12.1997
- Therapy with soldiers and families on all problems
- Liaison with officers commanding about problems in teams, soldiers/families
- Facilitation between management and workers
- Post traumatic stress treatment with deployed soldiers
- Life skill courses
Education
Matric with exemption - Afrikaans first language HG, English second language HG, German Third Language HG, Mathematics HG, Science HG, Biology HG
Dr E.G. Jansen
Boksburg 01.1986 - 01.1986
Bachelor of Arts - Social work, Psychology, Sociology, Criminology
UP
Pretoria 01.1987 - 01.1990
Master of Arts - Social Work
UNISA
Pretoria 01.1996 - 01.1998
Skills
- Integrity
- Honesty
- Trustworthy
- Loyal
- Assertive
- Energetic
- Self-motivator
- Innovative
- Independent
- Team player
- Ability to adapt to change
- Leadership skills
- Excellent interpersonal relationship skills
- Persuasiveness
CHARACTER REFERENCES
- Byron, Brönn, Operations Manager: Surgical Innovations, 071 686 4376, Ascendis Medical
- Dale, Goosen, New Product Development, 083 227 6773, Ascendis Medical
- Jana, van der Merwe, Sales Specialist Mindray RCA, 066 474 2647, Ascendis Medical
- Dr L, Jordaan, Surgeon, 082 829 7767
Accomplishments
- School: Honors colours 1985, 1986 - Dr E.G. Jansen
- SANDF: Merit Colours DSC SANDF 1991
- Natal Medical Command Commendation certificate 1991
- Surgeon General Commendation Certificate 1992
- Natal Medical Command Commendation Certificate 1992
- Officer Commanding Group 10 Commendation Certificate 1993
- Natal Medical Command Commendation Certificate 1996
- 8 SAI Commendation Certificate 1997
- 3M: Finalist: 3M Sub-Sahara Africa Sales representative of the year 2004
- Finalist: 3M representative of the year 2005
- J&J: Rookie of the year 2006
- Sales representative of the year 2007
POSITIONS HELD
Netball Captain Scripture Union leader Rag Committee 1988, 1989 - UP Woman representative for unit in SANDF Netball Captain Scripture Union leader Rag Committee 1988, 1989 - UP Woman representative for unit in SANDF
PERSONAL DETAILS
- Name: Anel Kerr
- ID No: 680816 0053 088
- Residential Address: 980 Ewelme rd Henley on Klip Midvaal 1961
- Tel. No: 011 568 9047 (W) 016-367835 (H) 083 407 0251 (Mobile)
- E-mail address: anelkerr@gmail.com
- Gender: Female
- Nationality: South African
- Population Group: White
- Drivers License: Code 08
- Health: Very good
- Marital Status: Married
Timeline
National Sales Manager
RCA
09.2023 - Current
National Sales and Marketing Manager: Surgical Innovations
Endo Surgical
06.2018 - 08.2023
National Sales and Marketing Manager Surgical Division
Babcock Healthcare
02.2016 - 05.2018
Surgical Product Specialist
Surgical Innovations
10.2010 - 12.2015
Medical sales representative
Ethicon-Endosurgery SA
02.2006 - 09.2010
Medical Sales representative
3M South Africa
07.2003 - 02.2006
Sales representative
Cerdak Wound Care Company
01.2003 - 06.2003
Stay at home mom
04.1999 - 12.2002
Personnel Officer
SANDF
01.1998 - 03.1999
Master of Arts - Social Work
UNISA
01.1996 - 01.1998
Social Work Officer
SANDF
01.1991 - 12.1997
Bachelor of Arts - Social work, Psychology, Sociology, Criminology
UP
01.1987 - 01.1990
Matric with exemption - Afrikaans first language HG, English second language HG, German Third Language HG, Mathematics HG, Science HG, Biology HG
Dr E.G. Jansen
01.1986 - 01.1986