Andrew Myatt
Johannesburg
Summary
Sales director specializing in pan-African market expansion and global partnerships. Expertise in managing diverse portfolios across retail e-commerce and wholesale channels, ensuring alignment with revenue targets through strategic planning and financial oversight. Proven ability to drive revenue growth by implementing innovative sales strategies and building high-performing sales teams. Skilled in market analysis, customer relationship management, and negotiation, consistently achieving sales budgets and enhancing profitability while managing operational expenses.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Sales Director
Eurolux (Pty) Ltd
City of Johannesburg, Gauteng
12.2024 - 03.2026
- As Sales Director at Eurolux, I lead the management of a diverse portfolio spanning national retail, independent retail, eCommerce, wholesale and independent channels.
- My primary responsibility is customer relationship management and financial oversight, ensuring that CRM goes above and beyond and our annual revenue targets are met through strategic planning and execution.
- I conduct regular Key Indicator Point (KIP) sales reviews to optimize team performance and ensure alignment with the company's and channels growth objectives.
- I am accountable with my National Sales Managers (NSM) and Key Account Managers (KAM) for setting channel pricing strategies that meet the company's margin requirements and operational expenses (Opex).
- I ensure that pricing decisions are aligned with market conditions and financial targets.
- I Collaborate closely with product managers, I drive innovation through to meet evolving market demands and oversee comprehensive planning for successful product launches, both in-store and online.
- In my role I travel extensively both in Africa and internationally, to gain valuable market insights and ensure channel partners within these countries are serviced to company standards.
- My strong negotiation skills are key in finalizing national, regional, and cross-border trading terms, fostering long-term, profitable partnerships.
- This comprehensive approach ensures effective portfolio management, strategic financial oversight, and robust market engagement, contributing to Eurolux and Radiant's sustained growth and leadership within the lighting industry.
National Sales Manager
SMD Technologies
City of Johannesburg, Gauteng
09.2023 - 12.2024
- Oversaw management of diverse portfolios, including national retail, independent retail, e-commerce, and independent channels.
- Served as primary point of contact for key accounts, fostering strong relationships and enhancing customer loyalty.
- Managed financial outlines, set annual revenue targets, and conducted sales reviews to optimise performance.
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales & channel objectives.
- Analysed market trends and customer needs to inform product development and positioning.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Conducted regular market analysis reports to keep leadership informed on industry shifts and opportunities.
- Implemented rigorous performance metrics to evaluate and improve sales team productivity and effectiveness.
- Used Facebook, Instagram and YouTube to promote products and events.
- Managed a R2b sales budget.
New Business Development Executive
SMD Technologies
City of Johannesburg, Gauteng
01.2023 - 12.2024
- I oversee comprehensive portfolio management including national retail, independent retail, eCommerce, and independent portfolios.
- My responsibilities encompass developing and executing pricing strategies aligned with company margin requirements and operational expenses (Opex).
- I manage the national Recommended Selling Price (RSP) strategy using detailed cheat sheets to optimize market positioning.
- In product development, I spearhead the creation of new brands such as Switched in South Africa, focusing on innovative solutions that meet evolving market demands.
- International engagement is integral to my role, with regular travel to Europe and Asia to gain valuable market insights and facilitate strategic sourcing.
- I drive product lifecycle management by sourcing new products and implementing effective exit strategies for obsolete items.
- Additionally, I specialize in finalizing branding strategies across multiple categories and brands, ensuring cohesive market representation and brand equity.
- Forecasting is a key aspect of my role where I meticulously review and manage six-to-twelve-month forecasts for categories including Power, Electrical, Lighting, TV, and Brackets.
- This strategic oversight ensures proactive planning and agility in meeting market dynamics and customer demands.
- My approach combines strategic portfolio management, innovative product development, effective branding strategies, and rigorous forecasting to drive sustainable growth and market leadership.
Retail General Manager
Ellies Electronics (Pty) Ltd
Johannesburg
09.2019 - 12.2022
- Directed portfolio management and sales strategy for retail channels nationally and independently.
- Led online channel initiatives across various nations.
- Drove achievement of turnover and EBITDA targets through strategic planning.
- Collaborated with team members to achieve target results.
- Promoted safe working environment by implementing regulatory standards, policies and guidelines.
- Developed excellent working knowledge of industry trends and improvements in processes.
National Key Accounts Manager
Ellies Electronics (Pty) Ltd
Durban Area
12.2012 - 09.2019
- I bring extensive experience in portfolio management, specializing in overseeing select national retail chains and independent retail portfolios.
- My role includes developing robust sales strategies and targets to drive growth and market expansion.
- In eCommerce management, I have successfully led select national eCommerce channel portfolios, enhancing online sales and optimizing digital presence.
- Financial accountability is a cornerstone of my role, managing an annual revenue of R 165 million and implementing effective cost management strategies to ensure margins align with company requirements.
- I excel in sales strategy development, having crafted and executed national and African sales strategies that significantly increased market penetration and revenue.
- Effective leadership in sales team management is crucial, where I communicate and align national sales projects and strategies with regional sales managers and sales consultants.
- Pricing strategy is another area of expertise, where I set national channel prices to maximize profitability while adhering to company margin requirements.
- In product lifecycle management, I specialize in ranging new products and implementing strategies for the discontinuation of obsolete items across my channels, ensuring optimal product mix and inventory management.
- My approach combines strategic vision, financial acumen, and strong leadership to drive sustainable growth and operational excellence in sales and portfolio management.
Regional Sales Manager (KZN)
Ellies Electronics (Pty) Ltd
Durban Area
04.2009 - 12.2012
- Assisted in managing regional retail and independent retail portfolios in the KZN region.
- Supported the development and implementation of strategic initiatives aimed at driving growth and profitability.
- Managed financial aspects of an annual revenue of R 50 million to ensure regional sales targets were met.
Sales Manager: Independent Sales
Ellies Electronics (Pty) Ltd
Durban Area
01.2005 - 03.2009
- As a Regional Sales Manager, with a robust background in sales and business development, I have consistently delivered results by successfully sourcing new sales and growth opportunities.
- I excel in understanding customer needs and requirements, leveraging my sales systems expertise to optimize operations and manage direct client debtor relationships effectively.
- With a strong grasp of product knowledge and proven stock management skills, I ensure seamless inventory control and operational efficiency.
- My ability to prepare accurate sales forecasts and consistently achieve company sales objectives underscores my strategic approach to sales management.
- I specialize in researching accounts, identifying key stakeholders, and generating interest to expand business prospects.
- I have successfully maintained and expanded regional databases of potential clients, driving sustained growth and market expansion.
- Leading a team of five Sales Consultants and three Merchandisers, I prioritize their development and maximize team performance through targeted training initiatives.
- Collaborating closely with channel partners, I have built robust sales pipelines and closed deals to meet and exceed business targets.
- Regular participation in regional meetings with FMCG and Mass Retailers allows me to stay ahead of industry trends and align strategies for continued success and market leadership.
Sales Consultant: Independents and Furniture
Elli's Electronics (Pty) Ltd
Durban Area
01.2003 - 12.2005
Installer Representative
Elsat
Durban Area
01.2002 - 12.2004
Sales Representative
Space Television
Durban Area
01.2001 - 12.2002
Senior Sales Executive
Aerial Empire
Durban Area
01.1996 - 12.2001
Education
A Levels - Electrical, Electronics and Communications Engineering
St.Edmund Arrowsmith
01-1991
Skills
- Customer relationship management
- Strategic planning
- Negotiation tactics
- Pricing strategy
- Product lifecycle management
- Team leadership
- Performance metrics
- Cross-functional collaboration
- Business development
- Brand management
- Contract negotiation
- Interpersonal communication
- Profit and loss understanding
- Revenue growth strategies
- Financial oversight
- Market analysis
Certification
- FICA for Accountable Institutions, 2025-06-01
- Competition Law, 2025-04-01
- POPIA in a Nutshell, 2025-06-01
- MBA ASAP, 2026-03-01
Hobbies and Interests
- Personal Health
- Cycads
- Travelling
Websites, Portfolios and Profiles
https://www.linkedin.com/in/andrewdavidmyatt/?trk=public_profilesettings_edit-profilecontent&originalSubdomain=za
Languages
English
Advanced
C1
Timeline
Sales Director
Eurolux (Pty) Ltd
12.2024 - 03.2026
National Sales Manager
SMD Technologies
09.2023 - 12.2024
New Business Development Executive
SMD Technologies
01.2023 - 12.2024
Retail General Manager
Ellies Electronics (Pty) Ltd
09.2019 - 12.2022
National Key Accounts Manager
Ellies Electronics (Pty) Ltd
12.2012 - 09.2019
Regional Sales Manager (KZN)
Ellies Electronics (Pty) Ltd
04.2009 - 12.2012
Sales Manager: Independent Sales
Ellies Electronics (Pty) Ltd
01.2005 - 03.2009
Sales Consultant: Independents and Furniture
Elli's Electronics (Pty) Ltd
01.2003 - 12.2005
Installer Representative
Elsat
01.2002 - 12.2004
Sales Representative
Space Television
01.2001 - 12.2002
Senior Sales Executive
Aerial Empire
01.1996 - 12.2001
A Levels - Electrical, Electronics and Communications Engineering
St.Edmund Arrowsmith