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Andre Fortuin
Regional Operations Manager
Cape Town
Summary
Andre is a Regional Operations Manager with 28 Years experience in the FMCG market. Acting General Manager for the past 2 Months in the Expansion of our Gauteng Branch. I have also served as an Area Manager in the Western Cape overseeing the Biggest turn over area in the business. Areas of Expertise are
1. *Business Performance & Strategy*
- Own P&L for your branch/division. You’re responsible for revenue, costs, and profit.
- Set monthly/quarterly targets for sales, ops, and costs.
- Spot problems early - dropping sales, rising waste, high staff turnover - and fix them.
- Do basic market/competitor checks and adjust pricing, promos, stock.
2. *Operations Management*
- Make sure daily operations run smooth: stock levels, supplier deliveries, equipment working, store/factory is clean and compliant.
- Set and enforce SOPs so things are consistent when you’re not there.
- Control costs: labor, inventory shrinkage, utilities, wastage.
3. *People Leadership*
- Hire, train, roster, and manage HODs/supervisors and staff.
- Run performance reviews, handle discipline, and keep morale up.
- Build a team that can run without you micromanaging. High staff turnover is usually a GM problem.
- Handle escalated customer complaints.
4. *Customer & Sales*
- Own the customer experience. If NPS/scores/reviews are bad, it’s on you.
- Drive sales initiatives with the sales/marketing team.
- Maintain key client relationships for B2B roles.
5. *Compliance & Risk*
- Ensure health & safety, labor law,
- Manage risk: security, cash handling
- Report to head office/owners with accurate numbers and honest updates.
6. *Reporting & Communication*
- Weekly/monthly reports on sales, staff, stock, and action plans.
- Be the link between head office and the branch. You translate strategy into action on the ground.
Overview
28
28
years of professional experience
Work History
General Manager
Two Oceans Marketing Midrand
Cape Town
03.2026 - 05.2026
- Managed budget implementations, employee reviews, training, and contract negotiations to ensure operational alignment and team performance.
- Oversaw budget implementations and employee evaluations to enhance resource allocation and workforce development.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
- Led team to exceed sales targets through motivational incentives and targeted training programs, fostering a high-performance culture.
Regional Operations Manager
Two Oceans Marketing
Cape Town
03.2013 - 02.2026
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
- Developed processes to save on costs and prevent losses.
- Devised strategic plans focused on long-term growth while addressing immediate operational challenges.
- Increased employee retention by implementing comprehensive training programs and opportunities for advancement.
- Established performance goals for each department, monitoring progress towards objectives on a regular basis.
- Analyzed performance metrics to identify areas for improvement and implement necessary changes.
- Collaborated with sales teams to develop strategies for increasing market share and revenue growth.
- Traveled to over 2 locations per week to manage each store and perform reviews of individual managers and employees.
- Streamlined regional operations by implementing efficient processes and procedures.
- Conducted regular audits of operational procedures to ensure compliance with industry regulations and company policies.
- Enforced compliance with local, state and federal regulations and company standards.
Area Sales Manager
Two Oceans Marketing
Cape Town
03.2009 - 03.2012
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Education
UCT Operations Management - Business Mnagement
University of Cape Town
Cape Town, South Africa 04.2001 -
Reatail Business Management - Business
Cape Peninsula University of Technology
Cape Town 04.2001 -
Skills
Operations management
Sales planning
Sales reporting
Client relationship management
Staff management
New business development
Relationship building
Performance management
Software
Timeline
General Manager
Two Oceans Marketing Midrand
03.2026 - 05.2026
Regional Operations Manager
Two Oceans Marketing
03.2013 - 02.2026
Area Sales Manager
Two Oceans Marketing
03.2009 - 03.2012
UCT Operations Management - Business Mnagement
University of Cape Town
04.2001 -
Reatail Business Management - Business
Cape Peninsula University of Technology
04.2001 -