Jasper
Ancke Janse Van Rensburg
Online Content Creator/ Freelance Writer
Potchefstroom
Summary
Detail-oriented Content Creator with extensive knowledge of writing, AI, copywrite and formatting use and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Online Content Producer
Wildbloom
Remote
02.2020 - 08.2023
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Applied current editing and photography tools to tell great stories.
- Coordinated with marketing and design teams to illustrate articles.
- Generated stories to reflect current trends and news to pull audience into website.
- Organized collected information to produce well-written articles.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Conducted online research to obtain relevant information and materials.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Created content with SEO keywords drawn from Google Analytics.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
Freelance Content Writer
Captain Words
George
06.2020 - 02.2021
- Created monthly Excel spreadsheets to manage client projects and deadlines.
- Created concise, eye-catching headlines and copy on a wide range of topics.
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Researched industry-related topics by performing interviews and combing online sources.
- Ghostwrote articles for different clients and agencies, incorporating relevant SEO terms and interlinking.
- Strengthened content by thoroughly editing and proofreading content three times prior to submission.
- Proofread and edited posts to prepare for publication.
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Formatted content to adhere to industry-specific style guides.
- Utilized feedback from clients and colleagues to improve content quality.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Performed keyword research to optimize content for SEO.
Education
Grade 11 Honors - English Language And Literature
Langenhoven Gimnasium
Oudtshoorn 01.2018 - 08.2021
Skills
Digital publishing
Social media marketing
Traditional marketing
Research
Google Analytics
Video Editing
Copywriting
SEO techniques
Software
Word
Google docs
Grammarly
Chat GPT
Timeline
Freelance Content Writer
Captain Words
06.2020 - 02.2021
Online Content Producer
Wildbloom
02.2020 - 08.2023
Grade 11 Honors - English Language And Literature
Langenhoven Gimnasium
01.2018 - 08.2021