ANASTASIA BRUKMAN
Dynamic And Results-Driven Professional With Extensive Corporate Experience
Gardens, Cape Town
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
30
30
years of professional experience
Work History
CUSTOMER MARKETING MANAGER
KWV Wine and Spirits
Cape Town
11.2022 - 9 2023
- Lead the development and execution of annual trade investment plans for the complete KWV brand portfolio.
- Ensured flawless execution of the trade marketing activity plan, consistently achieving performance targets.
- Coordination of monthly sales cycle briefs, optimizing communication and efficiency throughout the process.
- Created compelling commercial arguments and sales tools for the sales teams, effectively utilized during customer interactions.
- Managed the entire commercialization process for new product development for the complete KWV brand portfolio.
- Reporting for monthly business performance and senior leadership team reporting.
- Mentored junior staff members on best practices in customer-centric marketing tactics leading to their professional growth and development.
CATEGORY DEVELOPMENET MANAGER
KWV Wine and Spirits
09.2018 - 11.2022
- Delivered compelling selling propositions for sales/ key account managers to sell in existing/ new product portfolio to retailers.
- Managed the entire commercialization process for new product development for the KWV brand portfolio.
- Measurement and evaluation of new product launches.
- Reporting for monthly business performance and senior leadership team reporting.
- Development and excellent delivery of merchandising and execution guidelines for field sales.
- Development of monthly key account customer price, promotion and customer priority tools for field sales.
BRAND PROJECT MANAGER (consulting contract)
Johnson & Johnson
05.2017 - 12.2017
- New Product Development (80%): Launch of multiple new products in the Femcare category. Identify marketing concepts, develop product, packaging and prototype design details against validated concept. Volume builds, customer and business P&L's, forecasting, lodging of trademarks, local regulatory claims, and commercialization.
- Brand Specific Ad-hoc projects (10%): Annual brand planning, ensuring on time in full execution on various brand activities.
- CRM programme development (10%): Development and successful implementation of digital to amplify existing Stayfreetolearn Schools programme
CUSTOMER MARKETING MANAGER – Southern Africa Emerging Markets
Diageo Southern Africa
08.2015 - 12.2016
- Brand Strategies & Campaigns: Developed and implemented for White Horse and Johnnie Walker across markets, adapting global campaigns into localized activity plans.
- Product launches: Successfully delivered on the commercialization of new product development and formats.
- Established new Customer Marketing unit to enhance regional promotional calendars and boost collaboration with customers.
- Commercial planning: Led joined up business planning with third-party distributors, formulating channel and customers strategies across markets.
- Leadership: Managed a team of 3 individuals, fostering their professional growth and enhancing their capabilities. Additionally, actively developed the skills and expertise of 3rd party sales representatives to maximise their performance.
- Budget management: Managed the marketing and promotional discounts within the allocated budget.
- Developed highly effective merchandising guidelines that significantly increased product visibility and market presence, resulting in a notable increase in share of shelf.
TRADE MARKETING MANAGER - Southern Africa Customs Union
Diageo Southern Africa
07.2012 - 07.2015
- Point of Sale Development: Developed a robust POS process for markets. Artwork development, procurement of promotional materials, setting up agreements with warehouses, freight coordination.
- Awards: Southern Africa Emerging Markets Hero Award 2015 – Namibia - achieved 54% volume share of whisky category - grew Johnnie Walker Red Label (24%), Johnnie Walker Black Label (66%) and White Horse Scotch Whisky (16%) vs. prior year where we already had 54% volume share. Grew total brand portfolio volume by 34%.
- Product launches: Successfully delivered on the commercialization of new product development and formats.
- Managed and delivered festive gifting on Whiskey portfolio on time in full.
- Developed and managed successful main market customer rewards programme on White Horse Whiskey, achieving 95% price compliance.
- Brand Strategies & Campaigns: Developed and implemented for White Horse and Johnnie Walker across markets, adapting global campaigns into localized activity plans.
EXECUTIVE ASSISTANT TO THE GENERAL MANAGER
Diageo Southern Africa
07.2011 - 07.2012
- Administrative support: Diary management, scheduling of meetings, expense claims, arranging workshops locally and internationally in other countries, conferences, team Building, travel (domestic and international). Ad hoc administrative support to other country general managers across Southern Africa markets.Total POS co-ordination – artwork development, procurement of promotional materials, setting up agreements with warehouses (Johannesburg and Cape Town), freight management, ensuring on time delivery to distributors.
- Expenditure control per budget.
- Implementation and management of Compliance Assessment & Risk Management Audit Protocol for POS process.
ACTING BRAND MANAGER (CLUB SHANDY)
Brandhouse Beverages
10.2010 - 06.2011
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Compiled launch presentations and presented to regional commercial teams and telesales division at quarterly cycle brief. Executed all internal office launches and press launch.
- Supported Innovation Marketing Manager in executing brand strategy by implementing below the line promotions and digital campaign.
ACTING BRAND MANAGER (ARCHERS AQUA)
Brandhouse Beverages
07.2009 - 09.2010
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
INNOVATION AND CONSUMER PLANNING CO-ORDINATOR
Brandhouse Beverages
11.2006 - 06.2009
- Diary management for 2 Portfolio Managers, expense claims, workshops, conferences, team building, travel (domestic and international).
- Team Support: Travel, workshops, stock control, scheduling of meetings for a team of innovation and consumer planning project managers.
- Supported Innovation Marketing Managers with product launches: internal and regional sales trade launches, point of sale and promotion kits, rollout of cycle activity in collaboration with regional sales teams, expenditure control.
ACCOUNT EXECUTIVE
Orrey and Rightsdale Advertising Agency
06.2006 - 10.2006
NATIONAL KEY ACCOUNTS CO-ORDINATOR
Brandhouse Beverages
07.2004 - 05.2006
ASSISTANT TO FOOTWEAR INVENTORY & DEMAND PLANNING TEAM
NIKE EMEA
04.2003 - 01.2004
FINANCIAL ADVISOR
Sanlam Financial Services
05.1999 - 02.2002
HEAD OF RESERVATIONS
The Cellars-Hohenort Hotel
09.1996 - 04.1999
INBOUND TOUR CONSULTANT
Trans Africa Safaris
01.1995 - 08.1996
PRACTICUM / INBOUND TOUR PROCESSOR
Springbok Atlas Group & Special Incentive Group Tours
01.1993 - 12.1994
Education
Diploma - Tourism And Travel Management
Cape Peninsula University of Technology
Cape TownSkills
Executive Support
Problem-Solving Abilities
Project Management
Technology Proficiency
Organization and Time Management
Strong Interpersonal Skills
Office Administration
Presentation Development
Expense Reporting
Attention to Detail
Flexibility and Adaptability
Digital Proficiency
- MS Office Suite
- SAP Production
- True Data software, reporting
- AC Nielsen software, reporting
- QlikView
- Various corporate governance systems at Diageo and Johnson & Johnson
- Various sales force automation systems
References
- KWV WINE & SPIRITS (2018 - 2023),
Jan De Wet, 082 924 1860, dewetjan@kwv.co.za
- JOHNSON & JOHNSON (2017),
Samantha Reinders, 082 567 4492, SElsom@its.jnj.com
Timeline
CUSTOMER MARKETING MANAGER
KWV Wine and Spirits
11.2022 - 9 2023
CATEGORY DEVELOPMENET MANAGER
KWV Wine and Spirits
09.2018 - 11.2022
BRAND PROJECT MANAGER (consulting contract)
Johnson & Johnson
05.2017 - 12.2017
CUSTOMER MARKETING MANAGER – Southern Africa Emerging Markets
Diageo Southern Africa
08.2015 - 12.2016
TRADE MARKETING MANAGER - Southern Africa Customs Union
Diageo Southern Africa
07.2012 - 07.2015
EXECUTIVE ASSISTANT TO THE GENERAL MANAGER
Diageo Southern Africa
07.2011 - 07.2012
ACTING BRAND MANAGER (CLUB SHANDY)
Brandhouse Beverages
10.2010 - 06.2011
ACTING BRAND MANAGER (ARCHERS AQUA)
Brandhouse Beverages
07.2009 - 09.2010
INNOVATION AND CONSUMER PLANNING CO-ORDINATOR
Brandhouse Beverages
11.2006 - 06.2009
ACCOUNT EXECUTIVE
Orrey and Rightsdale Advertising Agency
06.2006 - 10.2006
NATIONAL KEY ACCOUNTS CO-ORDINATOR
Brandhouse Beverages
07.2004 - 05.2006
ASSISTANT TO FOOTWEAR INVENTORY & DEMAND PLANNING TEAM
NIKE EMEA
04.2003 - 01.2004
FINANCIAL ADVISOR
Sanlam Financial Services
05.1999 - 02.2002
HEAD OF RESERVATIONS
The Cellars-Hohenort Hotel
09.1996 - 04.1999
INBOUND TOUR CONSULTANT
Trans Africa Safaris
01.1995 - 08.1996
PRACTICUM / INBOUND TOUR PROCESSOR
Springbok Atlas Group & Special Incentive Group Tours
01.1993 - 12.1994
Diploma - Tourism And Travel Management
Cape Peninsula University of Technology
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