Amos M. Tabane
Johannesburg
Summary
Multi-disciplinary marketing and communications professional in media & entertainment and financial services industries with demonstrated evidence of adding value to business strategic intent and unlocking brands’ values as assets to deliver ROI. I bring a wealth of experience and skill sets built over the years from the above-stated industries and functional areas. My driving values are people, trust, growth and excellence – ingredients to contributing value to any organisation.
Overview
28
28
years of professional experience
1
1
year of post-secondary education
Work History
Director
Upper Room Marketing Co.
01.2019 - Current
- Developed digital marketing strategy for Tourism Investment start-up and business retention operations.
- Provided direction for clients to adopt an online approach to reach core audiences through webinars and content development.
- Managed and executed clients’ digital & social media.
- Created and curated media briefs and speeches for executives.
- Delivered a virtual conference with +- 500 attendees and 35 global speakers.
- Managed daily operations while overseeing multiple locations to foster increased productivity
- Identified lack of digital & social media skills amongst brokers & SMEs within insurance – delivered the workshops.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Sectors consulted on - Financial Services, Public Sector Investment, Arts & Entertainment and Tourism.
Manager Regional Marketing
Old Mutual
08.2011 - 11.2018
- Developed & executed a strategic marketing plan for the region in alignment with the group’s strategic business plan
- Integrated technical marketing with simple marketing communications tools to be relatable and accessible to financial advisers to take to market
- Successfully supported 5 Area Managers with 450 financial advisers to achieve 10% annual budget
- Developed and rolled out digital marketing training to financial advisers to be digitally fit
- Localising brand and marketing campaigns to be relevant to local markets including digital
- Providing weekly statistics and insights on the marketing & sales performance to Manco
- Leverage sponsorship and corporate affairs projects to give customers brand experience.
- Negotiated and opened new markets for growth and generated alternative revenue streams.
- Created a platform for wealth division and investment group to cross-pollinate their value propositions to personal finance customers.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
Director
Propaganda Media
11.2010 - 07.2011
- Own company and managed, focused on providing marketing solutions and consultancy to companies
- Developed marketing plans and strategies for clients
- Provided advisory on communications strategies and messaging to clients
- Clients Acquired: UN COP17 & Sybaris Lifestyle
- Developed and activated communications and marketing plan for UN COP 17(United Nations Climate Change Conference hosted by SA), involved stakeholder management, roadshows across SA & TV programmes with climate change content
- Created marketing strategy for a start-up company “SYBARIS LIFESTYLE”, a hospitality and tourism company that was later sold to one of the big hospitality groups
- Developed relations with media to get clients exposure.
External Communications Manager
Metropolitan Holdings
02.2008 - 10.2010
- Responsible for unified strategic communications plans and messaging for the group in SA and SADC/Kenya/Nigeria/Ghana offices.
- Developed communications strategies to drive forward progress in public relations, stakeholder engagement and reputation management.
- Drafted speeches for company executives and advised on media talking points.
- Managing PR and communications agencies, media and stakeholder relations teams
- Increased ROI by 15% over 3 years
- Overseeing sponsorship communication on sports, arts and CSI projects.
- Managing reputational risk - frequently advising and briefing management on key risk issues that could affect the business.
- Quarterly update and reporting to group CEO and exco team.
- Stakeholder management with key players on a regular basis.
- Won Stevie Business award for best CSI project in Africa & Middle East
- Introduced VNR as a tool to control brand messaging and media presence.
Marketing Manager
Motsweding FM SABC Radio
10.2006 - 01.2008
- Developed and implemented marketing plans and growth strategy with budget accountability
- Managed advertising, design, media and communications agencies
- Successfully launched ATL campaign (1st in over 10 years) and implemented brand & events activation campaigns
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization
- Collaborated with heads of technology, programming, corporate marketing, news and sales departments to create marketing best practices and position the brand for new markets
- Won PMR award for contributing to growth in North West
- Increased listenership (from 2.6 m to 2,9m) and moved the station into the 10 most favourite stations in Gauteng & National.
- Revamped station website and linked to social media platforms to better engage audiences and generate sales from SMME’s market.
Provincial Marketing Manager
Standard Bank
08.2003 - 09.2006
- Led operationalization of group strategic marketing plan in the Western Cape market for retail, business and investment banking.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Implemented and leveraged group brand sponsorship properties at the customer-facing for commercial goals – Soccer (Kaizer Chiefs & Orlando Pirates), Cricket (International & Pro 20), Jazz (Joy of Jazz/CT International Jazz Festival) and Arts projects (Picasso and Young artists awards).
- Managed employee branding – staff engagement through internal communications (magazines/newsletters, intranet & extra murals).
- Managed relationships with multiple agencies and external suppliers.
- Monitored brand's look & feel, standardized merchandising across all branches.
- Managed CSI and corporate affairs projects for the province and budget.
- Managed media & communications and all events for the province.
- Established processes to resolve customer complaints with quick turnaround times – later was adopted by head office as a benchmark.
- Collaborated with sales and operations to identify opportunities to increase revenue across all product units.
- Province was number 1 for 3 years in a row i.t.o product revenue and staff engagement.
Brand Consultant/Sponsorship Co-ordinator
Sanlam Group
12.1999 - 07.2003
- Managed risk and investment products marketing to B2B.
- Negotiated, Evaluated and recommended sponsorship opportunities for group business and Employee Benefits units.
- Implemented brand events activations targeting decision makers and relevant stakeholders for relationship building.
- Briefed and managed relationships with advertising, events and design agencies.
- Selected to be part of the team to develop an internal strategy for HIV/AIDS in the workplace and rolled it out through the group.
- Represented Sanlam at South African Business Coalition on HIV/AIDS (Sabcoha).
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- Wrote speeches/keynote addresses/press & briefing notes for senior executives
- Developed BTL marketing collateral for brand products (Brochures, leaflets, presentations & product packaging)
- Tracked sales & marketing ROI on strategic interventions implemented.
Strategic Planner
KFM Radio
02.1997 - 11.1999
- Tasked with annually commission in-depth audience research to understand their needs (B2C & B2B)
- Packaged research insights into sales pitches to the advertisers and contributed to brand communications campaigns
- Managed research using Nielsen's Telmar software for the station.
- Working close with Management and Advertising Executives (AE) for go-to-market.
- Quarterly Updating management on new audience/consumer research/trends and competitors' performance (incl
- Ad spend and market share and revenue categories)
- Managed advertisers’ queries & concerns and escalated major issues for management to resolve
- Co-ordinated special project: Fine Music Radio sales & marketing sourcing ads on their behalf as an additional income stream generator
- Responsible for HAL Interactive (online ad-buying platform for radio stations) - supplying updated information weekly and inventory management.
Media Planner
Young & Rubicam Ad Agency
01.1996 - 01.1997
- Drawing annual & ad-hoc media plans and strategies for clients’ brand advertising
- Developed and executed yearly budgets to purchase yearly acquisition of airtime, space on print, billboards and other BTL activities
- Negotiating and dealing with media owners for the best deals and exposure for clients’ brands
- Analysing and assessing competitors’ activities and strategic adjustments for clients’ brands
- Tasked with assisting with in-house newsletter collating media news and interviewing new media players
- Analyzed campaign performance weekly to spot trends, test strategies and optimize plans
- Developed presentations for clients, executing plans and tracking metrics for campaigns.
Education
Management Advancement Programme - Business Management
Wits Business School
Gauteng, South Africa 02.2014 - 12.2014
Broadcasters Management Programme - undefined
Wits Business School
Executive Management Development Programme - Executive Leadership
African Leadership Academy
Nairobi, KenyaExecutive Management Programme / IISA & ALx, JHB Leadership Accelerator Certificate/ALx - undefined
Digital Marketing Programme - Digital Marketing
University of Cape Town
Western Cape, South AfricaChartered Marketing (SA) Designation / Marketing Association of SA - undefined
JHB - undefined
undefined
UCT GSB
undefined
UCT GSB
Fundamentals of Marketing Programme - undefined
IMM - undefined
Post Graduate Diploma - Advertising
AAA School of Advertising
Western Cape, South AfricaDiploma in Media Management - Media Management
AAA/Media Association of SA
Western Cape, South AfricaBA (Honours) - Development Studies
UWC
Western Cape, South AfricaBachelor of Arts - Environmental Science & Geography
UWC
Western Cape, South AfricaSkills
- Strategy Development & Planning
- Leadership and Strategic
- Analytical and attention to detail
- Interpersonal/EQ/Public speaking
- Budgeting and planning
- Tech Fluency
- Communications (verbal and written)
- Strategic Marketing/Branding/Digital Marketing & Media
- Collaboration & working in matrix system
- Tableau/CSI systems/Social Media platforms and Microsoft office
- Thought Leadership
- Communications Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Director
Upper Room Marketing Co.
01.2019 - Current
Management Advancement Programme - Business Management
Wits Business School
02.2014 - 12.2014
Manager Regional Marketing
Old Mutual
08.2011 - 11.2018
Director
Propaganda Media
11.2010 - 07.2011
External Communications Manager
Metropolitan Holdings
02.2008 - 10.2010
Marketing Manager
Motsweding FM SABC Radio
10.2006 - 01.2008
Provincial Marketing Manager
Standard Bank
08.2003 - 09.2006
Brand Consultant/Sponsorship Co-ordinator
Sanlam Group
12.1999 - 07.2003
Strategic Planner
KFM Radio
02.1997 - 11.1999
Media Planner
Young & Rubicam Ad Agency
01.1996 - 01.1997
Broadcasters Management Programme - undefined
Wits Business School
Executive Management Development Programme - Executive Leadership
African Leadership Academy
Executive Management Programme / IISA & ALx, JHB Leadership Accelerator Certificate/ALx - undefined
Digital Marketing Programme - Digital Marketing
University of Cape Town
Chartered Marketing (SA) Designation / Marketing Association of SA - undefined
JHB - undefined
undefined
UCT GSB
undefined
UCT GSB
Fundamentals of Marketing Programme - undefined
IMM - undefined
Post Graduate Diploma - Advertising
AAA School of Advertising
Diploma in Media Management - Media Management
AAA/Media Association of SA
BA (Honours) - Development Studies
UWC
Bachelor of Arts - Environmental Science & Geography
UWC
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