Amelia Louw
Centurion
Summary
Adaptable professional demonstrating strengths in administrative functions and event management. Coordinates tasks efficiently while maintaining effective communication and problem-solving capabilities. Committed to delivering exceptional service and enhancing operational flow. Owner of a successful photography business, specialising in professional photography and editing. Enhances client satisfaction through tailored services and proactive engagement, driving customer loyalty and repeat business. Pursues continuous learning to integrate industry trends and innovations into offerings.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Owner - Amelia van Staden Photography
01.2019 - Current
- Professional photography and editing of same.
- Engaged in continuous learning and professional development to stay ahead in industry trends and innovations.
- Tailored business offerings to meet the diverse needs of clients, enhancing customer satisfaction and loyalty.
Conference and Event Coordinator
Carlamani Conferences and Events
Pretoria
03.2022 - 08.2025
- Managed small and large scale events, conferences and seminars.
- Supervised event happenings and intervened quickly to resolve problems.
- Managed on-site event operations, overseeing staff and resolving issues promptly, to maintain high service standards.
- Coordinated decorations and accessories for parties, weddings and media events.
- Gathered event requirements, including venues, budgets, guest lists, catering and event timelines through face-to-face client meetings.
- Planned and organised invites and participant registration.
- Maintained close communication with clients and sought solutions for problems, achieving event goals and mitigating service issues.
- Planned, organised and executed promotional events.
- Handled administrative requirements for events to manage contracts, payments and records.
- Managed onsite teams' operations, sourced materials and handled problems and feedback from clients, promoting positive brand image.
- Sourced external service and resource suppliers to achieve exact client requirements.
- Analysed post-event feedback, identifying areas for improvement, to elevate future event quality and satisfaction.
- Completed evaluations and reported outcomes to improve future event planning.
- Organised corporate events, including luncheons and dinners, conferences and special events.
- Attended various industry events to gain valuable insight, promote services and expand vendor network.
- Inspected facilities ahead of conferences to maintain quality standards.
- Assessed event success and uncovered opportunities for improvement through client feedback.
- Marketed conferences and events strategically to maximise attendance.
- Arranged venues, scheduled catering services and organised guest list to comply with logistics and produce seamless execution of event.
- Sourced and selected décor and event materials in line with clients' vision and budget requirements.
- Provided comprehensive post-event reports, analysing performance against objectives, to guide strategic planning for future events.
- Tailored catering arrangements to meet diverse dietary requirements, enhancing guest satisfaction and inclusivity.
- Administered vendor contracts, developed timelines and managed budgets, keeping expenses low and facilitating event success.
- Provided lifecycle support throughout event planning, delivery and completion.
- Streamlined registration processes using digital tools, improving efficiency and participant experience at entry.
- Monitored event trends and innovations, integrating fresh ideas to keep events dynamic and appealing to target audiences.
- Designed compelling marketing materials, in collaboration with the marketing team, to boost event attendance and visibility.
- Oversaw registration processes, designing user-friendly systems to streamline attendee check-in and information collection.
- Evaluated post-event feedback, identifying areas for improvement and implementing changes to enhance future events.
- Implemented comprehensive marketing strategies to promote events, utilising social media, email campaigns, and traditional advertising.
Administrative Assistant
Innes R Steenekamp Attorneys
Pretoria
05.2020 - 10.2021
- Implemented filing system upgrades, transitioning to electronic document management to enhance accessibility and reduce waste.
- Designing and distributing of Marketing
- Drafting of court documents.
- Handled incoming calls and emails, providing prompt responses or directing queries to appropriate departments.
- Answered telephone calls to offer information, direct callers and take messages.
- Maintained comprehensive filing systems, both digital and paper-based, for easy retrieval of documents.
- Monitored office supplies inventory, placing orders to avoid shortages and maintain operational flow.
- Managed confidential information with discretion, upholding data protection standards.
- Processed expense claims and invoices, ensuring accurate financial records and timely payments.
- Managed diary for senior staff, scheduling meetings and appointments to maximise efficiency.
- Scheduled and prepared for board meetings, including preparing agendas and taking minutes.
- Developed and implemented new administrative systems, improving efficiency and productivity across the team.
- Opened financial statements, input transactions and reconciled accounts.
Avon Sales Representative
Avon
06.2018 - 06.2021
- Built exceptional customer satisfaction by delivering friendly service.
- Achieved company targets by implementing successful sales strategies.
- Generated sales by prospecting leads, cold calling and closing deals.
- Maintained productive relationships with existing customers through exceptional follow-up after sales.
Youth Administrator
01.2016 - 12.2019
Conference Coordinator
Carlamani Conferences & Events
07.2016 - 07.2019
- Administration
- Prepared detailed reports post-event, highlighting successes and areas for improvement.
- Managed small and large scale events, conferences and seminars.
- Monitored event timelines closely, making adjustments as needed to meet client expectations.
- Conducted regular team meetings to discuss upcoming events, assign roles, and address any concerns.
- Coordinated decorations and accessories for parties, weddings and media events.
- Handled administrative requirements for events to manage contracts, payments and records.
- Customised event spaces according to thematic requirements, transforming venues to match client visions.
- Coordinated setup and breakdown of conference and banqueting areas, adhering to specific event requirements and timelines.
- Organised catering, venues and AV requirements for conferences.
- Collaborated with the culinary team to plan event menus, accommodating special dietary needs and preferences.
- Sourced external service and resource suppliers to achieve exact client requirements.
- Utilised event management software for efficient planning and coordination, streamlining administrative tasks.
- Inspected facilities ahead of conferences to maintain quality standards.
- Marketed conferences and events strategically to maximise attendance.
- Delivered exceptional customer service by responding promptly to guest inquiries and requests during events.
- Acted as a liaison between the venue and external vendors, coordinating logistics for event support services.
- Costed events within bespoke budgets, providing clear pricing breakdowns.
- Managed on-site logistics during events, overseeing set-up, registration desks, and technical equipment.
- Led cross-functional teams to deliver seamless event experiences, liaising with suppliers, speakers, and sponsors.
- Managed registration processes for attendees, including payment processing and confirmation communications.
- Established robust communication channels with all stakeholders, providing regular updates and responding to enquiries.
- Implemented marketing strategies to promote conferences, increasing attendee numbers and sponsor engagement.
- Designed and distributed event materials, such as programmes, name badges, and promotional items.
- Developed sponsorship packages and secured funding, contributing to the financial sustainability of conferences.
- Collected and analysed feedback from participants to inform improvements for future events.
- Coordinated logistics for national and international conferences, including venue selection, accommodation, and transport arrangements.
Event Coordinator
Event & Co
01.2017 - 01.2017
- Supervising and helping of Décor set up
- Idea Generating for venue set up.
- Supervision of program during the evening
- DJ Sound checks
- Client Assistance
- Welcoming of guests
- Delegation of guests during the program
- Quality checks of staff professionalism
- Supervision of venue break - down
Waiter
Cest' La Vie
01.2014 - 06.2014
- Served meals and drinks with professionalism and care, ensuring timely delivery to maintain high standards of service.
- Maintained safe hygiene and food handling standards for full compliance.
- Cleared and reset tables with clean service ware to uphold faultless restaurant standards.
- Maintained extensive knowledge of food, drinks and menus to answer customer queries.
- Processed payments accurately, handling cash, card transactions, and splitting bills as requested by customers.
- Checked accuracy of completed orders and delivered to customers at tables.
- Assisted in setting up the dining area for service, including table arrangement and decoration to create an inviting environment.
- Handled customer complaints with empathy and professionalism, resolving issues to the satisfaction of all parties involved.
- Documented customer orders, calculated bills and processed payments.
Education
Certificate - Basic Photography
DCP (Digital Photography Courses)
09.2019
Certificate - Paralegal
University of Cape Town
08.2021
Diploma - Events Management
Prestige Academy
01.2016
Matric Certificate - Afrikaans - First Language, English - Second Language, Mathematics, Life Orientation, Computer Application Technology, Business Studies, Hospitality Management
Zwartkop High School
01.2013
Skills
- Microsoft Word
- Event management
- Budget management
- Vendor coordination
- Photography
- Digital marketing
- Social media marketing
- Problem solving
- Time management
- Communication skills
- Customer engagement
- Project planning
- Strategic planning
- Proactive attitude
- Digital marketing strategies
- Crisis handling
- Cash handling
- Business administration
- Budget management and forecasting
- Quality control standards understanding
- Integrity and ethics
- Budget planning
- Data collection and sampling
- Financial data analysis
- Technical proficiency
- Microsoft PowerPoint
- Microsoft Excel
- Administrative Assistant
- Digital Photography
- Adobe Lightroom Editing
- Adobe Photoshop Editing
- Time Management
- Computer Literacy
- Filing
- Social Media Marketing
- Marketing Design
- Telephone Etiquette
Custom Section
- ID & Drivers License, A
- Matric Certificate, C
- Diploma, D
- Testimonial Letter, E
References
- Jaco Vogel, 0827884877
- Carla de Jager, 0833762368
Personal Information
- ID Number: 9506130059058
- Number of Children: one
Languages
Afrikaans
Advanced
C1
English
Intermediate
B1
Certification
- Digital Photography certified
- Paralegal certified
- Events Management Diploma
Interests
- Outdoor Activities
- Adrenaline activities
- Nature Photography
- Painting and Creative work
- Music
- Nature walks
Additional Information
- Proficient in Adobe Illustrator, Photoshop, and event design software
- Strong background in event planning and coordination
- Excellent communication and client relationship skills
- Ability to manage multiple projects under tight deadlines
Timeline
Conference and Event Coordinator
Carlamani Conferences and Events
03.2022 - 08.2025
Administrative Assistant
Innes R Steenekamp Attorneys
05.2020 - 10.2021
Owner - Amelia van Staden Photography
01.2019 - Current
Avon Sales Representative
Avon
06.2018 - 06.2021
Event Coordinator
Event & Co
01.2017 - 01.2017
Conference Coordinator
Carlamani Conferences & Events
07.2016 - 07.2019
Youth Administrator
01.2016 - 12.2019
Waiter
Cest' La Vie
01.2014 - 06.2014
Certificate - Basic Photography
DCP (Digital Photography Courses)
Certificate - Paralegal
University of Cape Town
Diploma - Events Management
Prestige Academy
Matric Certificate - Afrikaans - First Language, English - Second Language, Mathematics, Life Orientation, Computer Application Technology, Business Studies, Hospitality Management
Zwartkop High School