Amber Robertson
Account Manager
Durban
Summary
Highly accomplished Senior Account Manager with over 3 years of experience in client relationship management, digital marketing, and cross-functional team leadership. Demonstrated expertise in strategic account development, project management, and leveraging platforms such as Meta, TikTok, and Google to deliver impactful campaigns for leading FMCG brands like Nestlé and NIVEA. Proficient in data analysis, problem-solving, and financial management, utilizing Chase Software and MS Office. Recognized for adaptability, creative thinking, and mentoring teams to achieve high-performance outcomes. Seeking to apply expertise in driving brand growth and ensuring client success within a dynamic environment.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Freelance Project Manager
Beiersdorf Last Mile
Durban
09.2024 - 01.2025
- Successfully managed a NIVEA Global reshoot comprising of 4 TVC's, 11 YouTube assets and 107 Digital assets by prioritising tasks according to urgency, resource availability, and alignment with organisational goals.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle..
- Provided detailed project status updates to stakeholders and executive management.
- Monitored project performance to identify areas of improvement and make adjustments.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
- Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
Account Manager
Publicis Groupe Africa
Johannesburg
01.2021 - 07.2024
- Managed through-the-line and digital campaigns, ensuring day-to-day communication and executional excellence for major FMCG brands, particularly within the Nestlé portfolio
- Oversee client expectations and service delivery, acting as the main point of contact for clients and driving executional excellence
- Serve as a brand custodian, ensuring adherence to brand guidelines and strategy
- Actively maintain and build positive working relationships across internal departments (Traffic, Creative, Strategy, and Power of One agency partners such as MSL)
- Keep senior management informed of all account activity and empower them to support through open communication
- Lead and mentor junior staff, conducting appraisals and contributing to their personal development through coaching and workshops
- Participate in and manage client meetings, ensuring productive outcomes through thorough agendas and timely contact reports
- Maintain up-to-date status reports and foster strong, responsive relationships with clients
- Develop consulting capabilities, offering strategic advice and support to clients
- Ensure all deliverables are met within agreed timelines, driving client satisfaction and improving APRAIS scores above 76%
- Collaborate with Traffic and Production teams to create timing plans for all jobs and campaigns, ensuring on-time delivery
- Write clear and inspiring briefs, motivating strategy, creative, and production teams to deliver high-quality work
- Manage multiple stakeholders and projects simultaneously, ensuring adherence to brand guidelines and strategic goals
- Take full ownership of each job, considering the impact of client changes and ensuring solutions are implemented effectively
- Manage financial aspects of client retainers and projects, maintaining awareness of account financial status
- Deliver monthly client reconciliations and ensure accurate cost management
- Record timesheets weekly and ensure billing is completed by the monthly cutoff
- Ensure client CEs are approved before any supplier POs are raised
- Maintain the integrity of creative and digital strategy throughout campaigns
- Stay updated on digital best practices, platforms, and specifications, aligning with digital partners like Meta, TikTok, and Google
- Identify and leverage tactical trends and opportunities for clients
- Support and drive company culture, seeking smarter ways of doing things and acting as an ambassador for the company
- Build strong relationships across the business and contribute positively to the agency culture
Global Content Cafe Lead
Publicis Groupe Africa
Johannesburg
01.2023 - 12.2023
- Coordinated the Nescafé Master Rebrand across 57 markets
- Managed client relationships and comprehensive project and timing plans
- Briefed designers and copywriters through FIGMA
- Liaised with global partners in South Africa, India, France, Switzerland, Australia, and Portugal
- Planned and participated in client review meetings, driving productive outcomes
- Delivered thorough agendas and contact reports, ensuring timely execution of deliverables
Education
BComHons - Marketing Mangement
University of Johannesburg
Johannesburg, South Africa 01.2016 - 12.2019
Skills
- Strategic account development
- Data analysis
- Cross-functional team leadership
- Client relationship management
- Strong communication and interpersonal skills
- Problem-solving and conflict resolution
- Leadership and team mentoring
- Adaptability and creative thinking
- Project Management
- MS Office
- Chase Software
- Digital Marketing (Meta, Tiktok, Google)
Accomplishments
- Led the Nestlé Maggi Real Kitchen Stories film project, which became a finalist at the Loeries 2022, showcasing its creative and strategic excellence.
- Nescafé achieved significant accolades under my management, including third place for "Decaf Your Mind" at the Creative Circle SA Awards 2023 and a Silver award in the Print Campaign category at the Loeries 2024.
- Spearheaded the launch of Nestlé Nespray's largest campaign, “Smart Kids,” in 2024, strategically positioning the brand as a provider of essential nutrients and vitamins for school-aged children. The campaign adopted a 360-degree approach, incorporating TV, OOH, digital, and in-store activations, delivering comprehensive and impactful brand messaging.
- Successfully managed the Nescafé “Make Your World” campaign rollout in South Africa in 2024, a global initiative repositioning the brand as a motivator for life. The local adaptation featured four new commercials, a partnership with Springbok legends Cheslin Kolbe, Eben Etzebeth, and Makazole Mapimpi, and interactive consumer experiences such as the NESCAFÉ ROOM. This integrated campaign leveraged OOH, digital platforms, in-store activations, and inspiring storytelling to engage audiences and positively shift perceptions.
- Project Managed the first Global NIVEA reshoot conducted in South Africa, demonstrating exceptional organizational and executional capabilities.
Timeline
Freelance Project Manager
Beiersdorf Last Mile
09.2024 - 01.2025
Global Content Cafe Lead
Publicis Groupe Africa
01.2023 - 12.2023
Account Manager
Publicis Groupe Africa
01.2021 - 07.2024
BComHons - Marketing Mangement
University of Johannesburg
01.2016 - 12.2019
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