Hi, I’m
Amanda Williams
Centurion
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
A highly motivated and results-driven SEO and PPC Specialist with a strong background in sales and marketing. Proven track record of optimizing websites, driving organic traffic, and managing successful paid advertising campaigns. Expertise in keyword research, on-page and off-page optimization, technical SEO, campaign management, and performance analysis. Proficient in industry-standard tools such as Google Analytics, Google Ads, SEMrush, and Screaming Frog. Seeking a challenging role to leverage my skills and contribute to the growth of a dynamic organization.
Overview
2026
years of professional experience
2
years of post-secondary education
Work History
Referite Pty Ltd
Marketing Specialist
Job overview
- Helped develop and construct the website
- Defined effective content opportunities
- Completed new account setups
- Developed multi-platform email marketing campaigns for lead generation
Digital Shero Media Group
SEO & Analytics Associate
01.2023 - Current
Job overview
- Developed and maintained SEO performance reports, providing actionable insights and recommendations
- Tracked and analyzed the impact of SEO campaigns and website changes on organic traffic and search engine rankings
- Assisted in the development and implementation of SEO strategies, including on-page, off-page, and technical SEO
- Conducted on-page optimization tasks, such as optimizing website content, meta descriptions, and image alt text
- Identified and implemented technical SEO fixes to improve website speed and mobile-friendliness
- Monitored competitor SEO strategies and identified areas for improvement
- Collaborated with content marketers to ensure website content was optimized for search engines and user experience
- Conducted content gap analysis to identify and prioritize content opportunities
- Analyzed user behavior on the website to identify areas for content improvement
- Created data visualizations to communicate SEO performance and insights to stakeholders
- Utilized Google Tag Manager to deploy tracking tags and manage marketing data
LRMG (PTY) Ltd – DigitalCampus
External Consultant (On Contract) E-commerce Sales
06.2023 - 12.2024
Job overview
- Monitored leads and queries from the website, email, telephone, and WhatsApp to enroll learners
- Maintained HubSpot sales and WooCommerce platforms
- Attended to all leads and inquiries promptly to ensure a positive service experience
- Nurtured and followed up with prospects on their intent to enroll
- Received and processed applications and registrations
- Met set targets per intake through HubSpot e-commerce sales
- Attended live chat on HubSpot
- Gathered and documented customer information, payment methods, purchases, and reconciliations
- Kept up to date on all products and informed customers of new products
- Met sales targets and integrated with the implementation team during open and general intakes
Ideation Digital
SEO & PPC Specialist
03.2022 - 04.2023
Job overview
- Company Overview: Digital Marketing Agency
- Reviewed and analyzed client websites for SEO improvements (on-page, off-page, and technical)
- Conducted competitor research and compiled detailed SEO strategies
- Performed keyword research to identify high-value traffic and organic ranking opportunities
- Defined effective content opportunities aligned with keyword research
- Developed link-building strategies and SEO rules for clients
- Kept up to date with SEO developments and Google Algorithm updates
- Created and optimized Google Ads, Twitter, and Microsoft Ads campaigns
- Managed Google Ads budgets and compiled monthly reports for clients
- Utilized tools such as Screaming Frog, WebCEO, SEMrush, Google Analytics, Google Tag Manager, Google Data Studio, Search Console, Google Merchant Center, Shopify, and Google Ads
- Digital Marketing Agency
Clientele Life Ltd.
Reinstatement
11.2021 - 02.2022
Job overview
- Resold policies, funnel cover, hospital cash back plans, investment policies, and policies that were canceled by clients
Driving.co.za Pty Ltd
Account Executive / Sales Administrator
08.2018 - 07.2020
Job overview
- Generated new business opportunities through personal selling activities and targeted networking
- Effectively managed a personal book of business
- Worked with the team to develop integrated multi-platform email marketing campaigns for clients
- Developed creative proposals to help clients achieve their business fleet goals
- Scheduled one-to-one digital meetings weekly to meet personal monthly and annual revenue goals
- Followed up and serviced existing clients with accurate notes, proposals, deadline reminders, and assistance with advertising materials
- Embraced cold calling and enjoyed the hunt for new business
- Demonstrated strong communication skills (oral and written) and confidence speaking to high-level decision-makers
- Showed the ability to sell multiple products and present large ideas effectively
- Displayed a creative mindset, crafting numerous marketing campaigns across different social media networks for bringing in new business
- Upselling and cross-selling on different products
- Identified customer needs and met those needs through the purchase of products or services
SERR Synergy Pty Ltd
Contract Initiator
11.2017 - 05.2018
Job overview
- Outbound telesales
- Setting up appointments
Otel Africa Telecommunications
Sales Business2Business Outbound
07.2016 - 12.2016
Job overview
- Developed innovative and creative sales techniques
- Kept records of all interactions with clients
- Made sales calls and contacted both potential and existing customers
- Maintained contact and built lasting relationships with customers
- Met and exceeded sales quotas
- Demonstrated excellent typing and accurate data capturing skills
- Displayed deadline and results-oriented work standards
- Captured and processed quotations, scheduled services, and managed customer details
- Engaged in email marketing and marketing phoning
OUTSURANCE
Client Care Sales
09.2014 - 06.2015
Job overview
- Sold home loans insurance
- Scheduled 3-8 sales a day
- Worked to meet personal monthly and annual revenue goals
- Embraced cold calling
- Demonstrated strong communication skills (oral and written)
- Ensured that customer service standards were maintained in a high-pressure environment
- Kept a record of growing a customer base and performed on acquisition targets
- Followed up on leads/queries
OUTsurance
Sales Staff Referrals
10.2012 - 09.2013
Job overview
- Sold insurance to referred clients
- Demonstrated strong communication skills (oral and written)
- Generated new business opportunities through personal selling activities and targeted networking
- Scheduled 4-6 sales meetings monthly and met annual revenue goals
- Sold household and vehicle insurance
- Managed relationships throughout the entire sales cycle from initial contact
- Kept records of all interactions with clients
- Captured and processed quotations
- Sold credit protection
- Resolved queries as quickly as possible
- Liaised with internal cross-functions
- Kept abreast of the latest market trends and remained updated on product knowledge
OUTsurance
Pre-qualifier, Lead Generator / Marketing Consultant
11.2011 - 09.2012
Job overview
- Followed up on pre-qualifier leads and signed up new clients
- Drove lead generation campaigns with existing clients
- Supported lead opportunities through the ongoing of existing processes
- Prospected for new clients
- Provided leads for business insurance whenever possible
Qumo Group
Receptionist
04.2009 - 12.2009
Job overview
- Answered and filtered calls
Skills
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Technical SEO
- Link Building
- Content Optimization
- SEO Audits
- Local SEO
- Mobile SEO
- SEO Strategy
- Content Gap Analysis
- Google Ads
- Campaign Management
- Keyword Targeting
- Ad Copywriting
- Budget Management
- Performance Tracking
- A/B Testing
- Microsoft Advertising
- Google Analytics
- Google Tag Manager
- Data Analysis
- Performance Reporting
- Data Visualization
- SEMrush
- Screaming Frog
- Google Search Console
- Google Data Studio
- Google Merchant Center
- Shopify
- WooCommerce
- HubSpot
- WebCEO
- HTML
- CSS
- Microsoft Excel
- Communication Skills
- Problem-Solving
- Reporting
- Sales
- Client Relationship Management
- Cold Calling
Languages
English
Advanced (C1)
Education
East London SecondayEast London, Eastern Cape , South Africa
High School Diploma
01.2007 - 02.2007
Damelin Private College Randburg, South Africa
GED
02.2010 - 11.2011
Software
SEMrush
Microsoft
Google Ads
Amazon Ads
Powerpoint
Excel
Outlook
Google tag manager
Hubspot
Shopify
Google Shopping ads
Google Merchant center
Looker Studio
E-commerce
X ads ( twitter)
Screamming frog
Interests
Watching , series , learning doing courses,reading, listening to podcasts like Candace Owens,
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursHealthcare benefitsPaid sick leave401k matchWork from home optionPaid time offTeam Building / Company RetreatsPersonal development programsStock Options / Equity / Profit SharingAffiliations
- An active contributor to open source project
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
External Consultant (On Contract) E-commerce Sales
LRMG (PTY) Ltd – DigitalCampus
06.2023 - 12.2024
SEO & Analytics Associate
Digital Shero Media Group
01.2023 - Current
SEO & PPC Specialist
Ideation Digital
03.2022 - 04.2023
Reinstatement
Clientele Life Ltd.
11.2021 - 02.2022
Account Executive / Sales Administrator
Driving.co.za Pty Ltd
08.2018 - 07.2020
Contract Initiator
SERR Synergy Pty Ltd
11.2017 - 05.2018
Sales Business2Business Outbound
Otel Africa Telecommunications
07.2016 - 12.2016
Client Care Sales
OUTSURANCE
09.2014 - 06.2015
Sales Staff Referrals
OUTsurance
10.2012 - 09.2013
Pre-qualifier, Lead Generator / Marketing Consultant
OUTsurance
11.2011 - 09.2012
Damelin Private College
GED
02.2010 - 11.2011
Receptionist
Qumo Group
04.2009 - 12.2009
East London Seconday
High School Diploma
01.2007 - 02.2007
Marketing Specialist
Referite Pty Ltd
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