Amanda Gumede
DIGITAL MEDIA GENERALIST
Aukland Park
Summary
Dynamic Graphic Designer and Content Manager with a proven track record at Transnet Freight Rail, enhancing brand engagement by 35% through innovative social media campaigns. Skilled in digital marketing, including SEO and Google Analytics, and adept in team collaboration. Excelled in content creation and strategy adjustments, driving significant performance improvements.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Graphic Designer
Transnet Freight Rail
11.2022 - Current
- Designed and executed high-quality social media campaigns aligned with brand voice, increasing engagement by 35%.
- Collaborated with departments to produce innovative graphics for internal and external communication.
- Analyzed social media metrics using Hootsuite, driving data-informed strategy adjustments.
- Mentored junior designers, enhancing team skills and efficiency.
Content & Social Media Manager
Vinyl Entertainment PTY (LTD)
02.2022 - 10.2022
- Developed a comprehensive social media marketing plan that boosted follower growth by 20%.
- Managed daily content creation, scheduling, and community engagement across multiple platforms.
- Conducted paid advertising campaigns on Meta and Google, achieving a 15% increase in sales.
- Coordinated event marketing and captured live content for enhanced audience interaction.
Social Media Marketing Intern
Love Africa Marketing
04.2021 - 10.2021
- Co-managed social media accounts for clients, including Destination Livingstone and Afriski Mountain Resort.
- Designed compelling promotional graphics using Adobe InDesign and Canva.
- Conducted in-depth performance analysis, optimizing campaigns to improve ROI by 25%.
Education
Bachelor of Arts - English Studies And Dramatic Arts
University of KwaZulu-Natal
Durban, South Africa 02.2015 - 09.2020
Skills
- Digital Marketing: Social media strategy, SEO, Google Analytics, paid advertising, campaign management
- Content Creation: Graphic design (Adobe Creative Suite, Canva), copywriting, video editing
- Tools & Platforms: Hootsuite, Google Workspace, MS Office Suite, Meta Ads Manager, TikTok Ads Manager
- Data Analytics: Social media trends analysis, performance tracking, reporting
- Languages: English (Proficient), isiZulu (Proficient), Setswana (Upper Intermediate), Sesotho (Upper Intermediate)
- Soft Skills: Communication, critical thinking, adaptability, team collaboration
Accomplishments
- Successfully promoted the Netflix film Valley of a Thousand Hills, achieving a Top 2 ranking in South Africa.
- Spearheaded a social media campaign for Destination Livingstone, increasing website traffic by 30%.
- Played a key role in marketing Cassper Nyovest’s alcohol brand launch event.
Timeline
Graphic Designer
Transnet Freight Rail
11.2022 - Current
Content & Social Media Manager
Vinyl Entertainment PTY (LTD)
02.2022 - 10.2022
Social Media Marketing Intern
Love Africa Marketing
04.2021 - 10.2021
Bachelor of Arts - English Studies And Dramatic Arts
University of KwaZulu-Natal
02.2015 - 09.2020
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