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Amanda Gumede
DIGITAL MEDIA GENERALIST
Aukland Park
Summary
Amanda Gumede is a results-driven Marketing and Communications professional with experience in digital marketing, corporate communications, and social media strategy. Proven ability to develop and execute integrated marketing campaigns, manage stakeholder communications, and analyse performance data to improve engagement and business outcomes. Skilled in brand positioning, content strategy, paid advertising, and performance analytics, with a strong track record of increasing audience engagement and campaign performance.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Marketing & Communications Designer
Transnet Freight Rail
Johannesburg, Gauteng
11.2022 - Current
• Developed and executed digital content strategies supporting corporate communications and brand objectives.
• Designed marketing and communication materials for internal and external stakeholder engagement.
• Managed social media campaigns, increasing engagement by 35%.
• Analysed performance metrics and optimised campaigns using data insights.
• Collaborated with cross-functional teams to align messaging and brand positioning.
• Supported corporate communication initiatives and organisational campaigns.
Content & Social Media Manager
Vinyl Entertainment PTY (LTD)
Durban, KwaZulu-Natal
02.2022 - 10.2022
• Developed and implemented social media and digital marketing strategies to grow brand presence.
• Managed multi-platform content calendars and community engagement.
• Executed paid advertising campaigns on Meta and Google, increasing sales by 15%.
• Increased follower growth by 20% through targeted campaigns.
• Mentored junior creatives and supported campaign planning.
• Monitored campaign performance and produced marketing reports.
Social Media Marketing Intern
Love Africa Marketing
Durban, KwaZulu-Natal
04.2021 - 10.2021
• Supported integrated marketing campaigns and event promotions.
• Managed client social media accounts and digital content creation.
• Conducted performance analysis improving campaign ROI by 25%.
• Designed marketing collateral and promotional materials.
Education
Bachelor of Arts - English Studies And Dramatic Arts
University of KwaZulu-Natal
Durban, South Africa 02.2015 - 09.2020
Skills
Marketing Strategy & Campaign Management
Digital Marketing & Performance Marketing
Corporate Communications & Stakeholder Engagement
Social Media Strategy & Community Management
Content Strategy & Copywriting
Brand Management & Positioning
Internal & External Communications
Paid Media (Meta Ads, Google Ads, TikTok Ads)
SEO & Web Analytics
Performance Reporting & Data Insights
Accomplishments
• Increased brand engagement by 35% through targeted digital campaigns.
• Achieved 20% follower growth through strategic social media management.
• Improved campaign ROI by 25% through performance analysis and optimisation.
• Supported promotion of Netflix film reaching Top 2 ranking in South Africa.
• Increased website traffic by 30% through digital marketing campaigns.
Software
Timeline
Marketing & Communications Designer
Transnet Freight Rail
11.2022 - Current
Content & Social Media Manager
Vinyl Entertainment PTY (LTD)
02.2022 - 10.2022
Social Media Marketing Intern
Love Africa Marketing
04.2021 - 10.2021
Bachelor of Arts - English Studies And Dramatic Arts
University of KwaZulu-Natal
02.2015 - 09.2020