Alwyn Madurai

• Built a steady lead pipeline through cold calling, email campaigns, networking and referrals, converting into active key accounts
• Prepared and presented quotes, proposals, and contracts, achieving a closure rate of 20-30% on proposals submitted
• Consulted with customers to identify requirements and recommend tailored product solutions for diverse projects
• Prospected and secured new trade, industrial and commercial accounts
• Worked with warehouse teams, marketing, customer service and operations to ensure smooth order fulfillment and customer satisfaction
• Collected customer feedback and market insights to guide product range and service enhancements, maintaining competitiveness

• Developed a consistent content calendar with daily, weekly and monthly posts that promoted key product ranges and drove sales
• Planned and executed social media campaigns across Facebook, LinkedIn, and Instagram, increasing followers by [5]% and generating consistent monthly online enquiries
• Managed company website content, functionality, and SEO, enhancing [traffic / search ranking / leads]
• Produced sales presentations, proposals, and exhibition materials to support new customer acquisition efforts
• Briefed and managed designers and copywriters to deliver web and campaign content that met brand standards
• Engaged with electrical contractor networks at exhibitions to promote company products and services.
• Planned and prepared internal and external meetings and training sessions

• Developed and executed sales and marketing strategies that increased revenue by [10]% and boosted profitability
• Built and maintained long-term relationships with key clients, achieving customer retention
• Led daily operations and a team of [10], enhancing workflow and resource allocation
• Directed communication among technicians, suppliers, and customers to streamline operations
• Represented the company brand at client meetings, on social media, and with industry stakeholders.
• Implemented process improvements for Envirolec PTY LTD operations.
• Coordinated company social media image distribution across all company social media channels.
• Crafted organic social media content to strengthen brand presence

• Developed and executed integrated marketing and sales strategies to drive business growth
• Drove lead generation through digital marketing, brand positioning and targeted product campaigns
• Collaborated with internal and external sales teams to align marketing activities with sales priorities and customer needs
• Built and maintained strong client relations to support retention and long term relations across various business sectors
• Represented the brand in client meetings and social media interactions to strengthen brand presence.
• Managed daily workflow processes between operations teams and service channels to enhance operational efficiency.
• Prepared reports, status summaries, and meeting materials for stakeholders

• Negotiated and closed high-value contracts with major clients, increasing sales revenue in the first quarter
• Managed national key accounts, enhancing client relationships and driving revenue growth.
• Developed new business opportunities for electrical contracting projects across commercial and industrial clients.
• Identified market needs and referral opportunities, fostering growth in electrical services and maintenance sectors.
• Coordinated sales pipelines and lead tracking, ensuring timely opportunity updates with internal teams.

Professional Development
Completed multiple sales and marketing short courses, in person and online, alongside 13 years of hands-on industry experience.