Alison Fyfe-Turck
PR And Communications Specialist
Johannesburg
Summary
Successful public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Public relations and communications specialist adept at media relations, special events coordination, issues management and community relations.
Overview
22
22
years of professional experience
Work History
Managing Director
Fyfe PR
05.2010 - Current
- Copywriting: Create copy for press releases, media kits, website content, social media posts, and other promotional materials.
- Media Launches: Develop and execute strategies for successful media launches, ensuring maximum visibility and impact for the organisation's initiatives.
- Media Pitching: Pitch campaigns, interviews, and stories to media outlets, journalists, and influencers, leveraging their strong relationships and persuasive communication skills.
- Angle Identification: To ensure compelling angles to highlight the company's mission and impact, effectively capturing media attention and public interest.
- Project Coordination
- Relationship Management: Cultivating and maintaining strong relationships with members of the media, influencers, and other stakeholders is a key responsibility, fostering positive and collaborative partnerships.
- Excellent interpersonal and communication skills, with the ability to effectively pitch ideas and build relationships with media professionals.
- Strong project management skills, with the ability to prioritise tasks, meet deadlines, and coordinate multiple projects simultaneously.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Expanded market presence through successful negotiation of key partnerships and acquisitions.
- Developed long-lasting partnerships with industry leaders, leveraging networking opportunities for mutual benefit.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
PR Executive
Speakers Corner
01.2002 - 05.2010
- Enhanced client reputation by managing crisis communications and mitigating negative publicity.
- Developed strong relationships with key influencers, leading to increased exposure for clients in target markets.
- Authored press releases, speeches, op-eds, and other written materials that effectively communicated client messaging while maintaining a consistent brand voice.
- Continuously improved PR processes through regular evaluations and adjustments, ensuring optimal efficiency and client satisfaction.
- Organized and facilitated high-profile events, resulting in increased brand awareness and positive press coverage.
- Managed a diverse portfolio of clients, ensuring timely delivery of quality PR services tailored to their specific needs.
- Monitored media landscape for potential opportunities or threats, allowing for swift action when necessary to protect client interests.
- Implemented innovative tactics to secure placements in top-tier publications, elevating client profiles within their respective industries.
- Fostered a collaborative work environment among colleagues by sharing best practices and offering constructive feedback on projects.
- Increased brand visibility by developing and executing successful PR campaigns.
- Mentored junior team members, providing guidance and support in their professional development within the PR industry.
- Secured media coverage for clients through strategic pitching and relationship-building with journalists.
- Developed campaigns to increase public awareness of company and engage customers.
- Communicated with media weekly to build relationships and optimize press coverage.
- Forged strong media relationships to further public relations goals.
- Increased brand awareness through development and implementation of successful public relations campaigns.
Education
Bachelor of Arts - Communications And Psychology
Midrand University
Johannesburg12.1999
Skills
Client Relationships
undefinedTimeline
Managing Director
Fyfe PR
05.2010 - Current
PR Executive
Speakers Corner
01.2002 - 05.2010
Bachelor of Arts - Communications And Psychology
Midrand University
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