Alicia Mokwele
Johannesburg
Summary
Highly motivated and creative individual with a strong foundation in branding, marketing, and copywriting. Currently pursuing a BCom in Strategic Brand Management at Vega School, Johannesburg, with completed qualifications in Creative Development and Introduction to Copywriting. Passionate about crafting impactful brand strategies and innovative marketing campaigns that drive engagement and deliver results. Skilled in strategic thinking, creative storytelling, and campaign planning. Seeking an opportunity to apply my skills and knowledge in a dynamic work environment while gaining hands-on experience and contributing to organizational success.
Overview
3
3
Languages
Work History
Assistant Volunteer
Juju Boutique Salon
Rustenburg
06.2024 - Current
- Supported day-to-day operations, including scheduling appointments and managing client inquiries, ensuring smooth workflow and exceptional customer service.
- Assisted in marketing efforts by creating promotional materials and contributing to social media content, resulting in increased customer engagement.
- Collaborated with team members to plan and execute events, such as discounts for preschool graduation hairstyles, enhancing community relationships and brand visibility.
- Gained firsthand experience in business operations, client relations, and time management within a fast-paced salon environment.
- Implemented targeted recruitment strategies to attract specific skill sets needed for specialized projects or initiatives.
Academic Projects
Machknitz (Client Project Through Vega School)
Johannesburg
08.2024 - 09.2024
- Collaborated with a multidisciplinary team to develop a comprehensive marketing strategy for a nonprofit organization.
- Conducted market research to identify target audiences and crafted a campaign that increased engagement by proposing innovative branding solutions.
- Designed promotional materials, including social media content and print assets, to align with the client’s objectives.
- Presented the campaign to stakeholders, demonstrating strong communication, problem-solving, and project management skills.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
Education
Bachelor of Commerce - Strategic Brand Management
Vega School of Brand Leadership
Johannesburg, South Africa 05.2025 - Current
Certificate - Copywriting
Vega School of Brand Leadership
Johannesburg, South Africa 10.2024 - 10.2024
Certificate - Creative Development
Vega School of Brand Leadership
Johannesburg, South Africa 05.2023 - 05.2023
Skills
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Customer service
Problem-solving
Time management
Flexible and adaptable
Calm under pressure
Dependable and responsible
Organization and time management
Verbal communication
Excellent communication
Supervision and leadership
Timeline
Bachelor of Commerce - Strategic Brand Management
Vega School of Brand Leadership
05.2025 - Current
Certificate - Copywriting
Vega School of Brand Leadership
10.2024 - 10.2024
Academic Projects
Machknitz (Client Project Through Vega School)
08.2024 - 09.2024
Assistant Volunteer
Juju Boutique Salon
06.2024 - Current
Certificate - Creative Development
Vega School of Brand Leadership
05.2023 - 05.2023
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