Alet Engelbrecht
Johannesburg,Gauteng
Summary
Professional news editor with strong track record in delivering impactful journalism and editorial content. As a director and media owner, I've demonstrated expertise in managing editorial teams, production crews, crafting compelling stories, and ensuring content accuracy and relevance. Highly skilled in combining content strategy, visual media and multimedia integration, consistently elevating audience engagement and trust.
As a language specialist, copy writer and proof reader, I'm skilled in identifying and correcting errors within fast-paced, deadline-driven environments. Over many years, I've developed strong analytical and language skills, ensuring polished and error-free content, thus increasing credibility and positive perception of content for audiences and clients.
Overview
34
34
years of professional experience
Work History
News Editor, Senior Journalist
BrakNuus Kaleidskoop Media
10.2023 - 03.2024
- Source stories, write news articles, produce videos.
- Develop layouts and collaborating with production teams.
- Oversee layout design process to create visually appealing newspaper pages that highlighted key stories effectively.
- Adapted swiftly to changing deadlines and priorities in fast-paced newsroom environment.
- Managed team of reporters and video editors, ensuring timely delivery of high-quality content.
- Boosted online engagement by incorporating multimedia elements into news stories.
Documentary/Senior Video Producer
UNCUT Productions South Africa
Johannesburg , South Africa
01.2015 - 12.2023
- Negotiated contracts with freelance professionals for additional support on large-scale productions when needed; ensuring optimal use of resources.
- Managed and coordinated more than 700 post-production video editing, motion graphics design, compositing, and quality assurance reviewing.
- Delivered branded content across film, broadcasting and advertising segments.
- Conducted thorough market research to identify emerging trends in video production, incorporating cutting-edge techniques into future projects.
- Scheduled shoots and set up filming by communicating with talent and crew.
- Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
- Oversaw and managed video production needs for diverse audiences on behalf of direct advertisers and programmatic buyers.
- Oversaw creative development and filming of different types of video content.
- Contributed to the overall success of the company by consistently meeting deadlines, producing high-quality work, and maintaining strong client relationships.
Senior Journalist, Columnist
Group Editors
07.2022 - 07.2023
- Developed multimedia content for articles, increasing reader engagement and sharing on social media platforms.
- Enhanced newsroom efficiency by streamlining editorial processes and implementing new technologies.
- Collaborated with editors to refine article content, ensuring accuracy and clarity of information.
- Spearheaded live coverage of breaking news events, ensuring accurate and timely reporting to keep readers informed.
- Produced award-winning investigative reports, utilizing in-depth research and fact-checking techniques.
- Created engaging long-form feature articles, highlighting human interest stories that resonated with readership demographics.
Account Director
Meropa Communications
09.1995 - 12.1998
- Coordinated events and promotions especially for Red Nose Day and Child Welfare that generated leads and increased brand visibility in target markets.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Increased client satisfaction by effectively managing account teams and delivering exceptional service.
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
Radio and Television News Reporter & Producer
SABC
01.1990 - 09.1995
- Collaborated with producers to create engaging news segments for increased audience retention.
- Covered high-profile events, providing thorough and insightful analysis of key issues and developments.
- Participated in community outreach initiatives to build relationships between the station and local organizations.
- Enhanced viewership by delivering compelling news stories and maintaining a professional on-air presence.
- Assisted in the development of innovative story angles that differentiated our newscast from competitors.
Education
Bachelor of Arts - Communications Media Studies
University of Johannesburg
Johannesburg12.1995
Bachelor of Arts - Psychology, Industrial Psychology
University of The Free State
Bloemfontein12.1989
Skills
- Strong organizational skills
- Project Management (video projects, crew)
- Strong news judgement
- Media Relations expert
- Editing & proofreading skills
- Investigative reporting
- Deadline-driven mindset
- Community Relations expert
- Multimedia storytelling
- Source interviewing
- Fundraising strategies
- Visual storytelling
Timeline
News Editor, Senior Journalist
BrakNuus Kaleidskoop Media
10.2023 - 03.2024
Senior Journalist, Columnist
Group Editors
07.2022 - 07.2023
Documentary/Senior Video Producer
UNCUT Productions South Africa
01.2015 - 12.2023
Account Director
Meropa Communications
09.1995 - 12.1998
Radio and Television News Reporter & Producer
SABC
01.1990 - 09.1995
Bachelor of Arts - Communications Media Studies
University of Johannesburg
Bachelor of Arts - Psychology, Industrial Psychology
University of The Free State
Video links/Portfolio
https://youtu.be/XXc-rbTU7lI (Planet Walker - Dr John Francis, social media video)
https://youtu.be/c1Gs6ZDuBpE ( Land expropriation - investigative documentary)
https://youtu.be/CNEIy0BOjuI (Farm Murders - investigative documentary)
https://youtu.be/Wm1WSg1rZ68 (Documentary on the devastating Knysna fires and aftermath of June 2017)
https://youtu.be/1IrzVJ2z6Es– Safety video - corporate
https://youtu.be/Jsv-ctjewgE - Video for Getaway Exhibition about the Gateway traversing through KZN
https://youtu.be/7VDixipItRw - 3D Animation series for PPC Cement – six training videos translated into 10 languages
Portfolio of news and video stories
https://www.mosselbayadvertiser.com/News/Article/General/mossel-bay-hosts-ironman-for-first-time-202211020347
https://www.mosselbayadvertiser.com/News/Article/General/aim-to-be-first-autism-friendly-town-202209230929
https://www.mosselbayadvertiser.com/News/Article/General/advokaat-vra-vir-aksie-na-hotspot-sy-voorruit-eis-202302160302
Kaleidoskoop Media: Copy and paste into browser
https://www.facebook.com/share/v/bdT2cZigPBx7RExZ/?mibextid=jmPrMh
https://m.facebook.com/story.php?story_fbid=pfbid02cHtBNVzqLXf4mYcFN8w7WoVECBvADcqybrJFCPESEQE8dKr95YQjkx5QLpcLJfM9l&id=100075911288856&sfnsn=scwspwa&mibextid=RUbZ1f
https://www.facebook.com/share/p/excEQCF4TxSGTXvr/?mibextid=qi2Omg
Minke van der Westhuizen going to Turkey for World Championships
https://m.facebook.com/story.php?story_fbid=pfbid02FX5SGfm9Zf96V7FaH4tiMYJc725JZfAXN9ML2sD8LpbdMLjRSmAWmrzpLeWnHS1ul&id=100075911288856&sfnsn=scwspwa&mibextid=RUbZ1f
Stoomtrein in Hartenbos, Jenny - ons ry saam.
https://m.facebook.com/story.php?story_fbid=pfbid0cLtQ25EyFfAwCAC8PFr8912jk549GRFL7dSRtx2aVVyrmdPmLGTw7gCoGHzB1efl&id=100075911288856&sfnsn=scwspwa&mibextid=RUbZ1f
Rubrieke:
Nuwe besems vee skoon | Maroela Media
References:
Suzette Herrer - Group Editors (Group News Editor)
082 478 8090
Linda Sparg - Mosselbay Advertiser (Sub-Editor)
084 589 4741
Beth Harris - PPC Cement (PR Manager for 21 years)
beth.harris@mweb.co.za; 082 600 9767
Zandile Nzalo - MD Zanenza Communications
zandile@zanenza.co.za 071 598 5023
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