Summary
Overview
Work History
Education
Skills
Personal Information
References
Disclaimer
Timeline
Generic

Admire Maluleke

Communications Specialist/Journalist
Gauteng

Summary

I am a multimedia journalist and communications practitioner who is
keen on applying my academics and passion to my career aspirations in journalism and media at large. I am a focused and objective journalist and media personality therefore I desire to perform great work and I am a good team player. I uphold media ethics when I report. I hope that obtaining this position will enable me to grow my experience, knowledge, and skills. My strengths will bring success and perseverance to the position.

Overview

6
6
years of professional experience
3
3
years of post-secondary education

Work History

PR and Marketing Officer

1Africa Consulting (Marketing and Comms Agency)
1 2023 - Current

Social media management, copy editing, reporting, writing, and fact-checking, SEO, content creation, liaising with clients regarding press campaigns, creative projects and Internal and external communications, stakeholder engagement, PR, proof reading, marketing and communications campaigns, brainstorm and develop ideas for creative marketing campaigns, Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.), Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts, copywriting, press release and blog writing, building client relationships and maintaining a network of media contacts including journalists and industry spokespeople

  • Brand management, and strategy.
  • Managed social media channels to boost online presence and engagement with consumers
  • Developed innovative and targeted collateral to support overall branding objectives
  • Managed budget allocation and resource utilization to maximize marketing
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Oversaw the marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.

Part-Time Academic Lecturer (Journalism)

Rosebank College
02.2023 - 12.2023
  • Planning and preparing day-to-day activities and lectures
  • Delivering lectures on time and as per syllabus
  • Researching lecture topics
  • Assigning projects and assignments to students
  • Conducting online classes and tutorials when required
  • Conducting and supervising examinations and tests.
  • Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth
  • Created materials and exercises to illustrate application of course concepts
  • Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences
  • Created and designed quizzes, tests and projects to assess student knowledge
  • Created positive and safe learning environment for students by setting and enforcing classroom code of conduct

Communications Officer

Pursuit Media Agency
01.2021 - 12.2022
  • Internal and external communications, stakeholder engagement, copywriting, communications campaigns, strategy, and plans, updating content on the website, press release writing, maintaining the relationship with the media, blog writing, sub-editing, copy editing, proofreading, content management, video, and audio editing, assisting with communications activities for the company, and organizing events.
  • Supported public relations managers with writing, researching and preparation of materials
  • Built and maintained positive relationships with public by utilizing strategic plans
  • Established key relationships with media representatives, securing positive coverage for the organization
  • Managed media relations for organizations to produce successful results
  • Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences
  • Conducted thorough market research to inform strategic communication decisions aligned with organizational goals
  • Streamlined internal communication processes for improved information dissemination and employee engagement
  • Developed compelling press releases to generate media interest and highlight organizational achievements
  • Increased revenues and supported business goals by developing public relations strategies and campaigns
  • Used various social media platforms for media and blogger outreach
  • Conducted media relations and responded to media requests for information
  • Evaluated campaign performance using analytics tools, refining strategies based on data-driven insights
  • Boosted social media presence with tailored content strategies, resulting in increased audience engagement and followers
  • Managed crisis communications, effectively mitigating potential reputational damage
  • Developed and implemented social media strategy to increase engagement and reach new audiences
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
  • Applied effective time management techniques to meet tight deadlines
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution
  • Developed strong organizational and communication skills through coursework and volunteer activities
  • Managed time efficiently in order to complete all tasks within deadlines
  • Developed strong communication and organizational skills through working on group projects

Journalist/Editorial Assistant

Gau TV
07.2019 - 11.2021
  • Write, proofread, sub-editing, copy editor and compile news bulletins, news producer, scriptwriter, edit field reports, and conduct interviews.
  • Pitched innovative concepts for multimedia content such as videos, podcasts, or interactive graphics that increased audience engagement
  • Coordinated special projects such as investigative reports or human-interest feature stories resulting in increased exposure for the publication
  • Developed story ideas and conducted interviews with industry experts and celebrities
  • Reported from field locations and wrote stories under tight deadlines
  • Developed strong relationships with sources, leading to exclusive interviews and scoops
  • Planned and conducted research and pitched long-form stories to promote investigative news topics
  • Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories
  • Developed relationships with sources and contacts to gain additional insight
  • Evaluated and followed up on news leads and news tips to develop story ideas
  • Performed research and checked facts to maintain high standard of journalistic integrity
  • Researched and analyzed newsworthy events, trends and issues
  • Conducted thorough fact-checking of all written materials, maintaining the integrity of published content
  • Supported senior editors with research and fact-checking to ensure accuracy in published articles
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards
  • Edited and revised wide array of content for accuracy, clarity and consistency
  • Improved communication between departments by serving as a liaison between editorial staff and other teams within the organization
  • Pitched content strategies and managed asset acquisition
  • Handled administrative tasks such as invoicing freelancers or managing contracts while maintaining an organized filing system
  • Conducted interviews with industry professionals, adding depth and credibility to published articles
  • Reviewed article pitches from freelance writers, selecting high-quality submissions for publication consideration
  • Organized editorial calendars, ensuring timely publication of articles and adherence to deadlines

Journalist

TUT FM
12.2017 - 07.2019
  • News reporter, writer, sub-editing current affairs presenter, and producer.
  • Developed story ideas and conducted interviews with industry experts and celebrities
  • Researched and analyzed newsworthy events, trends and issues
  • Performed research and checked facts to maintain high standard of journalistic integrity
  • Increased readership through engaging storytelling and attention-grabbing headlines
  • Reported from field locations and wrote stories under tight deadlines
  • Conducted thorough fact-checking of all written materials, maintaining the integrity of published content
  • Developed strong relationships with sources, leading to exclusive interviews and scoops
  • Evaluated and followed up on news leads and news tips to develop story ideas
  • Developed relationships with sources and contacts to gain additional insight
  • Planned and conducted research and pitched long-form stories to promote investigative news topics

Journalist

Rekord Noweto
01.2018 - 11.2018
  • Copywriter, sub-editor, proofreader, and edited news stories for a community newspaper.

Education

Postgraduate Diploma: Journalism (NQF Level 8) -

Tshwane University of Technology
Pretoria
01.2021 - 05.2021

Advanced Diploma in Journalism (NQF Level 7) -

Tshwane University of Technology
Pretoria
01.2020 - 05.2020

National Diploma: Journalism, (NQF Level 6) -

Tshwane University of Technology
Pretoria
01.2017 - 05.2019

Skills

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Personal Information

Nationality: South African

References

  • Mr. Vukosi Baloyi, 078 024 7600/067 783 9880, vukosibaloyi@yahoo.com
  • Ms. Nompumelelo Mngqibisa, 073 649 0736, nompumelelomngqibisa88@gmail.com
  • Mr. Malema Seroba, 073 717 7309, malemaseroba@gmail.com

Disclaimer

I, Admire Maluleke, declare that the information given above is true and correct to the best of my knowledge, and any false information could lead to my application being disqualified.

Timeline

Part-Time Academic Lecturer (Journalism)

Rosebank College
02.2023 - 12.2023

Communications Officer

Pursuit Media Agency
01.2021 - 12.2022

Postgraduate Diploma: Journalism (NQF Level 8) -

Tshwane University of Technology
01.2021 - 05.2021

Advanced Diploma in Journalism (NQF Level 7) -

Tshwane University of Technology
01.2020 - 05.2020

Journalist/Editorial Assistant

Gau TV
07.2019 - 11.2021

Journalist

Rekord Noweto
01.2018 - 11.2018

Journalist

TUT FM
12.2017 - 07.2019

National Diploma: Journalism, (NQF Level 6) -

Tshwane University of Technology
01.2017 - 05.2019

PR and Marketing Officer

1Africa Consulting (Marketing and Comms Agency)
1 2023 - Current
Admire MalulekeCommunications Specialist/Journalist