Summary
Overview
Work history
Education
Skills
Accomplishments
Affiliations
Languages
Hobbies
Timeline
Generic
ADINE PEREL

ADINE PEREL

Table View,Cape Town

Summary

I have a comprehensive and diverse background in the hospitality industry, showcasing strong management skills, financial acumen, and a dedication to guest service excellence. My continuous pursuit of personal and professional development, along with my involvement in various industry-related events and associations, underlines my commitment to staying at the forefront of my field.

Overview

35
35
years of professional experience

Work history

Owner

Love Your Stay SA
Table View, Cape Town
10.2022 - Current
  • Outlined overall vision, defined mission statement and detailed roadmap to achieve financial targets.
  • Developed strong working relationships with key stakeholders.
  • Initiated market research to establish strategic market positioning.
  • Established and maintained valuable industry networks and contacts.
  • Optimised daily operations to achieve maximum efficiency and cost-effectiveness.
  • Researched competitor activities and market trends, incorporating findings into business strategy.
  • Defined quarterly priorities and target relating to finance and operations.
  • Directed business growth through robust business planning.

General Manager

Hippo Boutique Hotel
Cape Town
09.2015 - 08.2022
  • Recruited top-performing candidates to build staff retention and team performance.
  • Improved employee satisfaction ratings with cohesive company culture.
  • Developed new offers and expanded existing guest service to increase satisfaction and overall improvement of daily operations.
  • Delivered business strategy to Owners to drive revenue and operational efficiencies.
  • Monitored and evaluated staff, identifying and targeting opportunities for improvement.
  • Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
  • Applied positive customer service approach to increase satisfaction levels.
  • Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
  • Completed duties to deliver on targets with accuracy and efficiency.
  • Stayed current on processes and procedures to offer relevant assistance.
  • Processed invoices and payment runs with complete accuracy.

Owner

Bottomline Hospitality
Chape Town, SHF
07.2006 - 08.2015
  • Outlined overall vision, defined mission statement and detailed roadmap to achieve financial targets.
  • Developed strong working relationships with key stakeholders.
  • Devised long-term business growth strategy to fuel decision making.
  • Directed data-driven marketing activities to maximise Return On Investment (ROI).
  • Fulfilled activities to guarantee legal and regulatory compliance.
  • Established and maintained valuable industry networks and contacts.
  • Researched competitor activities and market trends, incorporating findings into business strategy.
  • Launched range of new services aimed toward key demographic, boosting profit

General Manager

Protea Hotels
Cape Town
06.1996 - 07.2006

Experience in producing cash flow projections, monthly forecasts, and managing capital expenditure.

  • Maintaining high guest service standards with comprehensive follow-up on feedback
  • .Proficient in updating personnel administration and payroll systems, ensuring all documentation is compliant and current.

Reception Supervisor

Mount Charlotte and Thistle
07.1995 - 06.1996

Supervised reception staff, providing support and management through maintain productivity.

  • Maintained cleanliness of waiting areas and through diligent inspection and control, upholding strict OH&S compliance.
  • Monitored company inbox, resolving email enquiries on a daily basis to maintain customer satisfaction.
  • Recruited and onboarded reception staff, implementing best practice training techniques for maximum team productivity.

Hotel Management Training

Southern Suns/ Holiday Inn, Training
01.1989 - 06.1994
  • Coordinated files, spreadsheets and reports for staff.
  • Answered telephone to assist callers and take messages.
  • Grew social media channels through innovative customer engagement.
  • Produced high-quality spreadsheets and presentations for internal and customer-facing needs.

Education

Personnel and Payroll Systems -

VIP

Project Management -

University of Natal

Business Plan seminar -

Protea Hotels

National Qualification in Assessor Training -

HITB

Diploma - Hotel Management

Witwatersrand Hotel School

Matric Senior Certificate -

Northlands Girls High School
Durban Kwazulu Natal

First Aid, Fire Training Courses: -

St Johns Ambulance

Certificate of Higher Education - Metaphysics

Metavarsity

Skills

  • Systems Software:
  • Lanmark, Sulcus, Hotelier, Opera Fidelio, Mews and Nightsbridge
  • Advanced experience and use of all Microsoft: Excel, Word, PowerPoint
  • Internal controls and audits
  • Cash handling
  • Financial reporting
  • Budget forecasting
  • Sales commission knowledge
  • Payroll operations
  • Project budgeting
  • Financial management
  • Business administration
  • Financial leadership

Accomplishments

  • Overall Management of the property off all employees, colleagues, maintenance, standards, skills, with regular reports and updates to the owners of the business
  • Implementation of the business plan using resources available and staying within predicted costs and expenditure
  • Sales and Marketing including Revenue Management Strategies to achieve targets and updating regularly according to actual and trends
  • Financial Management produced with cash flow projections, monthly forecasts, as well as capital expenditure
  • Guest Service Standards maintained with a thorough follow up of guest comments both online and offline
  • Regularly updated personnel administration and payroll system including all relevant supported documentation
  • Attend Motivational and training events and conferences such as Mining Indaba, Tourism Indaba and World Travel Market SA
  • Training and years of on the job experience for Property Management

Affiliations

Member of the Chefs Association: SACA Member of the Mountain Club

Languages

English
Native
Hebrew
Beginner
Afrikaans
Intermediate

Hobbies

Professional Ice Skater

Rock Climbing

Hiking

Mosaicing

Timeline

Owner

Love Your Stay SA
10.2022 - Current

General Manager

Hippo Boutique Hotel
09.2015 - 08.2022

Owner

Bottomline Hospitality
07.2006 - 08.2015

General Manager

Protea Hotels
06.1996 - 07.2006

Reception Supervisor

Mount Charlotte and Thistle
07.1995 - 06.1996

Hotel Management Training

Southern Suns/ Holiday Inn, Training
01.1989 - 06.1994

Personnel and Payroll Systems -

VIP

Project Management -

University of Natal

Business Plan seminar -

Protea Hotels

National Qualification in Assessor Training -

HITB

Diploma - Hotel Management

Witwatersrand Hotel School

Matric Senior Certificate -

Northlands Girls High School

First Aid, Fire Training Courses: -

St Johns Ambulance

Certificate of Higher Education - Metaphysics

Metavarsity
ADINE PEREL