Adesh Baboolal
Public Sector Director
Johannesburg
Summary
Dynamic ICT professional with over 20 years of experience in driving digital transformation and business growth in both private and public sectors. Proven ability to engage with C-suite executives and government leaders to develop and implement modernization strategies, leveraging expertise in managed services, cloud, IoT, and global outsourcing. Demonstrated success in leading teams that have closed over USD 300M in opportunities, supported by a strong foundation in public sector compliance and digital platforms. Champion of innovation through AI, data analytics, and platform-based solutions, dedicated to enhancing service delivery and operational efficiency while navigating the complexities of large-scale deal responses through strategic partnerships and regulatory knowledge.
Overview
22
22
years of professional experience
2
2
Languages
Work History
Director : Public Sector Large Accounts
NTT Data
11.2024 - Current
- Public Sector Sales Leadership
- Strategic Account Management
- Digital Transformation Consulting
- Managed Services & Cloud Solutions
- Revenue Growth & Pipeline Management
- Contract Negotiation & Deal Structuring
- Compliance & Governance (PFMA, PPPFA, POPIA)
- Executive Stakeholder Engagement
- Net New Hunting portfolio whilst balancing current client white space growth
- Develop, execute, and manage sales team to drive large and differentiated market offering
Director Sales Managed Network and Collaboration
NTT Data
10.2023 - 10.2024
- Revenue Growth & Market Expansion: Delivered consistent growth for Managed Network Services and Collaboration portfolio, achieving significant YoY increases in regional sales.
- Go-to-Market Strategy: Developed and executed local go-to-market strategies, transitioning traditional services into managed offerings and driving adoption across enterprise clients.
- Client Acquisition & Retention: Built strategic relationships with C-suite stakeholders, expanding client base and increasing wallet share through tailored solutions.
- Sales Leadership: Managed end-to-end sales pipeline, from lead generation to deal closure, ensuring accurate forecasting and achievement of revenue targets.
- Risk & Commercial Optimization: Restructured low-margin contracts to improve profitability and align with strategic objectives.
- Team Development: Led and mentored a high-performing sales team, fostering collaboration and driving excellence in execution.
Senior Client Partner
NTT Data
04.2022 - 12.2023
- Resumed current duties prior to leaving Kyndryl
Business Development Partner
Kyndryl / IBM
10.2021 - 03.2022
- Go-to-Market Strategy Development: Established a local go-to-market portfolio within the existing mainframe client base, successfully transitioning traditional services into managed service offerings.
- Growth Planning & Client Targeting: Designed and implemented strategic business growth plans by identifying key clients, critical targets, and priority service lines to drive revenue expansion.
- Client Relationship Management: Built and maintained strong relationships with key stakeholders, ensuring trust and alignment to accelerate business growth.
- Sales Revenue & Pipeline Management: Managed the entire sales pipeline from lead generation to deal closure, ensuring accurate forecasting and consistent achievement of revenue targets.
- Commercial and Risk Optimization: Restructured low-margin and loss-making contracts to improve profitability and align with strategic financial objectives.
Senior Client Partner
Dimension Data NTT Data
03.2019 - 09.2021
- Revenue Growth & Account Expansion: Delivered consistent revenue growth by identifying net-new clients and cross-sell opportunities within existing accounts, contributing to significant portfolio expansion.
- Strategic Consulting & Advisory: Acted as a trusted advisor to C-suite executives, providing insights on digital transformation strategies including Cloud, Hybrid Infrastructure, Networking, and Workplace solutions.
- Commercial & Contract Negotiation: Led complex deal architecture from win strategy to commercial contract closure, securing deals exceeding R200M TCV, and structured agreements to achieve profitable outcomes aligned with margin and revenue targets.
- Program Governance & Delivery Oversight: Oversaw multi-geography service delivery and project governance, ensuring seamless execution and high client satisfaction.
- Innovation Leadership: Championed innovative ideas within the organization, driving positive change and fostering collaboration across multiple departments
MEA Regional Commercial & Vendor Alliance Manager
Dimension Data /NTT Data
12.2014 - 02.2019
- Strategic Vendor Partnerships: Built strong relationships with global vendor alliances to drive joint go-to-market strategies and secure key wins across the MEA region.
- Market Expansion Programs: Developed and executed strategic programs to penetrate new markets, aligning vendor initiatives with regional growth objectives.
- Performance Reporting: Designed and presented KPIs and business scorecards to global alliance teams and senior sales leadership, ensuring transparency and accountability.
- Channel Sales Development: Created and managed B2B channel sales pipelines for vendor market penetration, maintaining regional certification credentials through training, marketing, and joint investments.
- Commercial Leadership: Led the entire commercial engagement process from solution design to client onboarding, including regional and global approval workflows.
- Executive & Risk Governance: Directed C-suite engagements and implemented legal risk frameworks for complex deals, ensuring compliance and achieving regional growth targets.
Regional Commercial Sales Manager
T-Systems - Deutsche Telekom
10.2011 - 11.2014
- Deal Architecture & Execution: Led the design and negotiation of a landmark $300M Public Sector IT Outsourcing contract in Southern Africa, ensuring compliance and profitability.
- Revenue Growth & Profitability: Increased contract value by 30% YoY through strategic restructuring initiatives and continuous optimization of commercial terms.
- BBBEE Program Leadership: Initiated and drove a successful local startup program aligned with B-BBEE requirements, meeting corporate social scorecard objectives.
- Team Development & Mentorship: Built and mentored a regional commercial team, enhancing capabilities in deal structuring and governance best practices.
- Territory Expansion: Directed expansion efforts through detailed planning, stakeholder engagement, and collaboration with internal sales operations teams.
- Market Share Growth: Identified new business opportunities and negotiated favorable contracts to expand regional market share.
- Cross-Functional Collaboration: Partnered with product teams to develop innovative offerings tailored to regional market needs.
- Strategic Sales Planning: Developed comprehensive sales plans targeting key industries, maximizing revenue potential across multiple sectors
Strategic Sourcing Consultant
Barclays/ Absa
03.2010 - 10.2011
- End-to-End IT Outsourcing Leadership: Oversaw critical infrastructure domains including Network, End User Computing, Mainframe, Service Desk, and Database Management.
- Cost Optimization & Savings: Delivered a 27% cost reduction and achieved $90M in savings through ATM re-platforming for Digital Banking and managed print services contracting.
- Strategic Supplier Management: Built and maintained strong supplier relationships to maximize cost efficiency and leverage buying power.
- Financial Reporting & Analysis: Calculated and reported actual and projected sourcing savings by spend categories, ensuring transparency and alignment with strategic objectives.
- Performance & Quality Assurance: Collaborated with strategic partners to develop KPIs and quality assurance processes, driving service excellence.
- Cross-Functional Leadership: Managed cross-functional teams to successfully implement sourcing strategies and complex projects.
- Vendor Selection & RFP Management: Directed large-scale RFP processes, securing top-performing vendors at optimal price points to enhance service delivery and cost-effectiveness.
- Executive Stakeholder Engagement: Presented strategic sourcing outcomes and cost-saving initiatives to senior stakeholders, influencing IT transformation decisions.
Senior Sourcing Management IT Consultant
Anglo American PTY
05.2007 - 03.2010
- Global IT Sourcing Strategy: Executed a comprehensive global IT sourcing strategy, aligning procurement initiatives with corporate objectives across multiple regions.
- Vendor Relationship Management: Managed strategic vendor relationships and led high-stakes negotiations to secure favorable terms and ensure service excellence.
- Contract Governance & Implementation: Oversaw commercial contract execution and formalized framework agreements to standardize procurement processes globally.
- Cost Optimization: Delivered annual cost-saving targets of $8M through strategic sourcing initiatives and process improvements.
- Benchmarking & Competitive Analysis: Led supplier benchmarking and competitor analysis across EMEA to identify opportunities for continuous improvement and innovation.
- Risk & Compliance Management: Ensured adherence to governance frameworks and mitigated contractual risks in complex global agreements.
Regional Commercial Manager
Dell Computers (PTY)
08.2003 - 04.2007
- Sales Growth & Market Penetration: Boosted regional sales through strategic marketing campaigns and optimized deal/price structuring, driving significant revenue increases.
- Cross-Functional Collaboration: Partnered with headquarters in the UK and Poland, as well as national teams, to ensure consistent messaging and customer experience across regions.
- Integrated Solutions Development: Worked closely with sales, marketing, and management teams to design tailored solutions that met client needs and achieved shared objectives.
- Profitability Optimization: Increased profit margins by controlling budgets, reducing overhead costs, and improving product turnover efficiency.
- ..
Education
PMBOK- Program Management - undefined
SCALE AGILE- SAFE -
BCOMPT - undefined
University of South Africa
12.2025
National Debt Counselling - undefined
National Credit Regulator
03.2022
AWS- Business Cloud Practitioner - undefined
AWS
03.2021
Management Development Program - undefined
Gordon Institute Business Science
11.2013
BCOM( Incomplete) - undefined
University of Natal
12.1998
Skills
Sales Process Management
AWARDS
2025-Global Winner Network Transformation -NTT Japan
2021 Top 3 Deal Incentive
2016 Leadership Forum Appointment -Dimension Data
2013 Top 40 Shareholder Appointment - T- Systems
2012 Finance Top Performer - T-Systems
2007 Dell Employee of the year
Timeline
Director : Public Sector Large Accounts
NTT Data
11.2024 - Current
Director Sales Managed Network and Collaboration
NTT Data
10.2023 - 10.2024
Senior Client Partner
NTT Data
04.2022 - 12.2023
Business Development Partner
Kyndryl / IBM
10.2021 - 03.2022
Senior Client Partner
Dimension Data NTT Data
03.2019 - 09.2021
MEA Regional Commercial & Vendor Alliance Manager
Dimension Data /NTT Data
12.2014 - 02.2019
Regional Commercial Sales Manager
T-Systems - Deutsche Telekom
10.2011 - 11.2014
Strategic Sourcing Consultant
Barclays/ Absa
03.2010 - 10.2011
Senior Sourcing Management IT Consultant
Anglo American PTY
05.2007 - 03.2010
Regional Commercial Manager
Dell Computers (PTY)
08.2003 - 04.2007
PMBOK- Program Management - undefined
BCOMPT - undefined
University of South Africa
National Debt Counselling - undefined
National Credit Regulator
AWS- Business Cloud Practitioner - undefined
AWS
Management Development Program - undefined
Gordon Institute Business Science
BCOM( Incomplete) - undefined
University of Natal