Absolom Mfumadi
Marketing Manager
Randburg
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
18
18
years of professional experience
6036
6036
years of post-secondary education
Work History
Marketing Manager
South African Weather Service
Pretoria
06.2023 - Current
- Provided inputs into the research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools, and other initiatives
- Assisted the research team and other internal stakeholders with the testing of products and services in the market and identify the relevant channels for these
- Managed the launch and introduction of new products, services, and associated brands to meet profitability goals and targets
- Implemented marketing collateral to support effective selling, brand development, and communications activities
- Collaborated with internal stakeholders to produce marketing collateral in accordance with brand messages
- Designed and produced materials to create a cohesive image and message for print and all offline communication platforms including setting the architecture, training, and governing use and managing escalations
- Managed and maintened all online digital marketing platforms
- Managed, developed, and controlled the brand in all media except PR/Corporate Communications both internally and externally
- Worked with internal stakeholders to develop integrated marketing campaigns that reached our audience in the most timely and cost-effective way
- Integrated all campaigns with Business Development to ensure timely and effective follow up to maximise ROI
- Promoted branding initiatives consistently with corporate business goals and objectives and maximised brand value through the development of ancillary revenue streams and new opportunities
- Ensured all products, services, and other offerings conform to brand identity; conducted ongoing brand management initiatives
- Developed and implemented the SAWS channel management plan which included the identification of end-to-end dissemination platforms used to deliver weather for aviation, air quality and climate information to all stakeholders, as well as the identification of revenue streams
- Contributed towards the development of a SAWS Dissemination Target Operating Model, representing both the current and desired future states of how weather and climate information will be disseminated
- Collaborated with other internal stakeholders for the custodianship of all Dissemination/Distribution Platforms including social media, Web Portal, Website, SMART App etc
- Continuously monitored the SAWS’ dissemination platforms, and together with the Communications team, ensured the wider reach of weather and climate information related and the SAWS products and services offering
- Monitored channel activities performance using key metrics and prepared the requisite reports as and when required
- Ensured the understanding of SAWS’ product and services as well as their brand proposition and the channels for each one of these
- Liaised with users and key customer to understand their specific requirements and communicated these to the relevant internal stakeholders and service providers to ensure fit for purpose weather, aviation, air quality and climate related solutions
- Worked closely with the Communications teams to ensure that the dissemination channels reach the identified targeted markets
- Executed the on-boarding of new customers
- Maintaiedn a good team working relationship with all internal and external stakeholders
- Identified and penetrated strategic partnerships with key-stakeholders
- Presented in the SAWS’ on-boarding programme to ensure that new employees know the organisation’s products and services offering
- Participated in the development of the Marketing and Channel Management policies and procedures
- Ensured that these were workshopped with the key stakeholders and are available in the Share Portal for ease of access by all stakeholders
- Worked with different SAWS’ departments to ensure that their policies and procedures support the Marketing and the Channel strategies
- Maintained product/service catalogue and ensured that these are available for easy access by all stakeholders
- Worked closely with the ICT and Communications team to ensure that the SAWS’ dissemination channels are always up to date and functioning optimally
- Constantly monitored the SAWS’ environment to ensure that the Channel and Marketing strategies remains relevant to both the local and international trends and standards and that they comply with the relevant legislation
- Provided inputs to management and forecasting of the annual marketing communications budget
- Contributed to the development of the department’s annual budgets and continue to execute and monitor it accordingly
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Negotiated partnerships with key influencers, maximising brand exposure in target markets.
- Optimized email campaigns to increase open and click-through rates.
- Organised successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Continually maintained and improved company's reputation and positive image in markets served.
- Optimised website content for improved search engine rankings and increased web traffic.
- Created and managed social media campaigns to increase brand engagement.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted market research to identify new opportunities and target markets.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
Business Development Manager
South African Weather Services
03.2015 - 06.2023
- Increased sales opportunities that maximised revenue for SAWS through the understanding of client requirements and the development of relevant products and services.
- Identified target markets, and setting of sales targets.
- Identified each target market by understanding their needs and presented relevant tailor made solutions to potential clients.
- Developed rapport with clients and set targets and provided the support to improve the customer relationship.
- Internally facilitated the development of relevant products and services to fulfill client needs.
- Operationally liaised with all internal stakeholders (including Legal) to ensure that correct processes are followed, that appropriate contracts are in place and that commercial clients and partners receive the necessary support from all areas.
- Ensured understanding of all regulations governing a Section 3A Public Entity and kept up to date with any legislative requirements with respect to aviation, marine and other specialized meteorological products and services on an on-going basis.
- Engaged with key users of SAWS products and services as well as potential clients to critically understand their requirements.
- Drafted a comprehensive industry related marketing plan.
- Developed market intelligent report to understand market needs and competitor analysis.
- Actioned innovative commercial projects that encompassed sustainable solutions for the commercialisation of various products and services.
- Established and maintained sound commercial policy and pricing models and reviewed processes and practices that encompassed sustainable solutions for the commercialisation.
- Managed business development revenue
- Participated in tender and RFQ submissions
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Generated new business with marketing initiatives and strategic plans.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Represented company and promoted products at conferences and industry events.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Kept meticulous client notes and updated account information in company databases.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
- Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
- Increased brand visibility with creation and execution of comprehensive digital marketing strategy.
- Streamlined contract renewal processes to enhance customer retention rates.
- Coordinated with product development teams to ensure offerings met market demands and client expectations.
- Conducted market analysis to identify trends and adjust business strategies accordingly.
- Negotiated favorable terms in partnership agreements, ensuring long-term profitability and stability.
- Spearheaded development of new product line, leading to significant expansion of market footprint.
- Implemented CRM tools to better track sales opportunities and customer interactions.
- Participated in trade shows and conferences to network and generate leads.
- Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
- Fostered culture of innovation, encouraging team members to propose new ideas for products and services.
- Prepared sales presentations for clients showing success and credibility of products.
WASP Business Consultant
Vodacom (Pty) Ltd
11.2008 - 02.2015
- Identified client’s needs by offering WASP communications solutions.
- Minimised competitor activities by consistently building and maintaining relationships with clients.
- Increased sales revenues by introducing value added services.
- Ensured that to keep abreast of technological changes and advances in specialist areas.
- Generated new WASP sales leads.
- Completed deal sheets to ensure profitability of deals.
- Tailor made presentations to Board member of companies on new products and services offerings.
- Compiled tender documents for submission.
- Achieved extremely challenging monthly targets.
- Drafted products and services marketing plans and the go to market strategy plans.
Online Marketing Specialist
Vodacom
Midrand, Johannesburg
06.2012 - 12.2013
- Compiled comprehensive online marketing plans for Vodacom‘s digital properties based on briefed marketing requirements from the Marketing team.
- Managed external creative and media agencies to ensure digital marketing campaigns are implemented including (but not limited to) SEO, SEM, Email Marketing, Apps, Social Media, and Mobile Marketing.
- Worked with partner agencies to compile reports to monitor and track product performance on a daily/weekly/monthly basis ensure ROI of digital campaigns through thorough conversion analysis and service optimisation.
- Worked with business units (CBU/EBU) to gather online requirements and facilitate implementation of these requirements across the online division.
- Conducted competitive benchmarking and ensured Vodacom is innovative and ahead of the competition with regards to online campaigns.
- Monitored local and global trends and provided recommendations to the product teams.
- Worked with Vodafone global partners to share best practice.
- Achieved Vodacom’s online targets per portfolio
- Ensured relevant user journeys are user friendly and drive the achievement of customer satisfaction and net promoter score targets, working closely with the User Experience team.
Customer Relations Consultant
Vodacom
Cape Town
05.2008 - 10.2008
- Provided consultation to Corporate Clients.
- Proactively recommended VAS to customer in order to generate income.
- Achieved churn targets.
- Achieved upgrade targets by pro-actively recommending possible upgrades to clients
- Provided support to Corporate Clients in terms of problem issues.
- Negotiated agreements and detailed proposals with regards to special deals, tariff migrations, VAS, discounts, SLA's etc.
- Compiled reports on tariff optimisation, upgrades, churn, trends, assets, and problem resolutions.
- Maintained customer relationships by continuously following up and ensuring that agreements are honoured.
- Maintained key account database to ensure that only relevant and current database information is reflected.
Vodacom Business Consultant
Vodacom
12.2006 - 04.2008
- Identify client’s needs and offered a communications solutions.
- Prepared mobile solutions proposals for prospect companies.
- Minimised competitor's activity by consistently building and maintaining relationships with clients.
- Increased sales revenue by introducing value added services.
- Ensured to keep abreast of technological changes and advances in specialist areas.
- Generated new sales leads and successfully converted them to sales.
- Completed deal sheets and ensured profitability of deals.
- Maintained appointments schedules with existing clients -
- Made presentations to Board members of companies on new products or proposals
- Achieved extremely challenging monthly targets
Education
Matric Certificate - English, Mathematics, History, Afrikaans, Geography, Biology
Hyde Park High School
Master of Philosophy - Marketing
Institute of Marketing Management
Johannesburg, South Africa03-2023
BPhil Honors Degree - Marketing
Institute of Marketing Management
Johannesburg, South Africa02-2014
Diploma - Marketing
IMM
Marketing Management Certificate - undefined
Damelin
Advanced Project Management - undefined
Damelin
Skills
Power Point
Communication skill
Negotiating skills
Business writing
Presentation skill
Conflict management
Customer acquisition
Customer relationship management (CRM)
Marketing campaign development
Brand promotion
Strategic planning
Market analysis
Product development
Academic Details
Hyde Park High School, 12/98, Matric Certificate, English, Mathematics, History, Afrikaans, Geography, Biology, IMM, 05/23, Master of Philosophy in Marketing, IMM, 12/14, BPhil Honors Degree in Marketing, IMM, 12/10, Diploma in Marketing, Damelin, 12/05, Marketing Management Certificate, Damelin, 12/03, Advanced Project Management, Sales & Marketing, 04/15, Advanced Microsoft Excel, 04/15, Legal Liability, 10/23/15, Project Management, GIBS, 03/18/16, Business Writing, Kwelanga, 12/10, Power Point Presentation, Kwelanga, 12/10, Business Continuity Management, 12/18, Toastmasters, Toastmasters International, 12/17
Knowledge And Skills
Digital Marketing, Sales And Marketing, Presentation, Project Management, Power Point, Communication skill, Negotiating skills, Business writing, Presentation skill, Conflict management
Drivers License Number
41220006MOS4
Language Proficiency
Excellent, Excellent, Excellent
Physical Address
13 Nautilus Street, Randburg, Gauteng, 2146
Cell Phone
0829970426
Alternative Email
Absolomm23@gmail.com
Next Of Kin
- Betty Mfumadi, 0839299920
- Patricia Mfumadi, 0735720158
Personal Information
- ID Number: 7907125406081
- Ethnicity: Black
- Gender: Male
- Nationality: South African
Timeline
Marketing Manager
South African Weather Service
06.2023 - Current
Business Development Manager
South African Weather Services
03.2015 - 06.2023
Online Marketing Specialist
Vodacom
06.2012 - 12.2013
WASP Business Consultant
Vodacom (Pty) Ltd
11.2008 - 02.2015
Customer Relations Consultant
Vodacom
05.2008 - 10.2008
Vodacom Business Consultant
Vodacom
12.2006 - 04.2008
Diploma - Marketing
IMM
Marketing Management Certificate - undefined
Damelin
Advanced Project Management - undefined
Damelin
Matric Certificate - English, Mathematics, History, Afrikaans, Geography, Biology
Hyde Park High School
Master of Philosophy - Marketing
Institute of Marketing Management
BPhil Honors Degree - Marketing
Institute of Marketing Management
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