Driven Area Sales Manager with 10+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
9
9
years of professional experience
Work History
Area Sales Manager
Dunn's Stores Pepkor
08.2025 - Current
Currently running 11 stores in the Eastern cape based at Mthatha Region with an annual turn over of +-180 Million
Staff managements with more than 90 staff
Ensure positive growth in the region with all stores hitting monthly and annual budgeted target
Control all stores, and ensure loss is kept below the benchmark
Manage the opening of stores in the region and getting new site for new stores to be open
Recruit good quality staff and management for the company, managed staff, and held performance discussions
Responsible for risk management making sure that policies and procedures are followed
Manage stock by ordering and tracking stock if it delivered in stores also checking the expiring dates
Make sure that daily banking is balancing and confirm with HO during visit and audits
Dealing with CCMA cases with attributions and reconciliation also preparing for cases
Train and develop staff in stores so that they can be future leaders
Do store visits and set store standards with the company audits
Driving sales, contributions, and KPI adherence and make sure stores archive with positive growth
Undertook daily, weekly, and monthly planning and make sure it being adhere to
Conduct disciplinary hearings and investigations internal in the company
Manage monthly schedules and make sure that it is adhere too and stores doesn't suffer.
Ensure good customer experience and create weekly and monthly competition on best customers experience
Do stocking's and ensure that stores are below the bench mark, Plan a calendar for stocktaking
Junior Area Manager
Signature Cosmetics
06.2024 - 07.2025
Managing 23 stores in the KZN area to ensure smooth operation with a Senior Area Manger and with 12 stores reporting to me directly
Trainee Regional Operation Manager
CLOTHING JUNCTION
04.2023 - 05.2024
Managing 50 stores in Johannesburg, Northwest Province, and Free State areas
Managing 26 stores in Johannesburg with 1 Area Manager and 2 Junior Area Managers reporting
Managing 12 stores in the Northwest Province with 1 Area Manager reporting
Managing 12 stores in the Free State with 1 Area Manager reporting
Area Manager
CLOTHING JUNCTION
07.2022 - 03.2023
Managed 12 stores in the Free State area to ensure smooth operation
Ensured growth in the region with all stores hitting the annual budgeted target
Controlled all stores, and ensured loss was kept below the benchmark
Managed the opening of stores in the region and getting new site for new stores to be open
Hired good quality staff and management for the company, managed staff, and held performance discussions
Responsible for risk management making sure that policies and procedures are followed
Managed stock by ordering and tracking stock if it delivered in stores.
Make sure that daily banking is balancing and confirm with HO during visit and audits
Dealt with CCMA cases with attributions and reconciliation also preparing for cases
Trained and developed staff 1 stores so that they can be future leaders
Conducted store visits and set store standards with the company audits
Drive sales, contributions, and KPI adherence and make sure stores archive sales with positive growth
Undertook daily, weekly, and monthly planning and make sure it being adhere to
Conducted disciplinary hearings and investigations internal in the company
Managed monthly schedules and make sure that it is adhere to
Ensured good customer experience and create weekly and monthly competition on best customers experience
Do stocking's and ensure that stores are below the bench mark, Plan a calendar for stocktaking
Trainee Junior Area Manager & Company Training Facilitator
POWER FASHION (DIVISION OF MR PRICE)
06.2017 - 06.2022
Designing team and individual courses
Maintain records of curriculum and materials
Gathering feedback on the quality of training from trainees, instructors, and managers
Identifying and assessing training needs within the organization
Developing training plans for future.
Check stores and conduct weekly audits and weekly reports.
Presents weekly sales report to line manager with action plans.
Do weekly and monthly planning for travelling schedule.
Compile all financial reports needed by the line manager and Head office.
Ensure smooth operation to the region.
Relive line managers for leave and make sure smooth operations.
Outsource new stores and provide feedback to property.
Assist Line managers with duties and stocktaking.
Checking and confirming that all promotions are implemented.
Driving sales and KPIs of the company and make sure stores achieve the percentage set.
Opening and closing stores
Receiving stock and make sure it all transferred into the system.
Check shortages and overs and prevent shrinkages.
Do store administration and make sure everything balances.
Do daily hanger counts and reports to HO.
Make sure that store has enough staff and manage them.
Do sport checks and make sure all banking is balancing.
Assist and train new staff in the store.
Assist with new store openings and make sure managers are doing the correct procedures.
Doing stocktaking and replenishing the sales floor
Making sure that store reach 100% of sales with growth.
Reporting sales and stock request from HOD
Assisting with IBTs
Reason for leaving: Aaron received a better job offer at Clothing Junction
Education
N4 - Human Resources Management
Oxbridge Academy
Train the Trainer and Advance store manager
Ubuhle Training Academy
01.2019
Store Managements
Power Fashion Training Institute
01.2017
Ncv Level 4 - Marketing
Gert Sibande Tvet College
01.2014
Computer Literacy
Gert Sibande Tvet College
01.2014
Grade 12 - undefined
Highveld Secondary School
01.2011
Skills
Employee Scheduling
Inventory Management
Recruitment
Coaching & Mentoring
Budget Development
Staff Training & Development
Leadership & Teamwork
Analytical & Critical Thinking
Sales team supervision
Sales tracking
Competitor analysis
Timeline
Area Sales Manager
Dunn's Stores Pepkor
08.2025 - Current
Junior Area Manager
Signature Cosmetics
06.2024 - 07.2025
Trainee Regional Operation Manager
CLOTHING JUNCTION
04.2023 - 05.2024
Area Manager
CLOTHING JUNCTION
07.2022 - 03.2023
Trainee Junior Area Manager & Company Training Facilitator