Golf
Aaron Crowie
Marketing Professional
Cape Town
Summary
Proven leader and well-rounded expert in partnership management and organisational development. Excels in working under pressure and adapting to new situations and challenges to enhance the organisational brand. Extensive experience in social media management, sponsorship coordination, content creation, and stakeholder engagement. Expertise lies in developing innovative strategies, fostering strong partnerships, and managing projects from inception to completion. Thrives in fast-paced, deadline-driven environments. Brings exceptional organisational and leadership skills to every task. Passion for communication and attention to detail ensure delivery of high-quality outcomes while effectively juggling multiple priorities.
Overview
13
13
years of professional experience
Work History
Sponsorship Manager
BoyleSports
08.2022 - Current
- Expanded network connections at industry conferences and events promoting the brand as an attractive partner for potential sponsors.
- Organised over 100 successful sponsored events by effectively coordinating logistics, promotional materials, and partner involvement.
- Supported cross-functional teams by providing sponsorship insights and expertise, ensuring consistent application of best practices across the organisational.
- Oversee sponsorship strategy and planning to support business growth and development.
- Collaborated with marketing team to create impactful sponsorship materials, attracting new partners and increasing visibility.
- Managed relationship with brand ambassador - Bernard Parker.
Sponsorship Coordinator
Hollywoodbets
03.2019 - 08.2022
- Managed event logistics, liaising with vendors and venue staff to ensure a successful event experience for sponsors and attendees alike.
- Built and maintained strong relationships with key stakeholders within sponsoring organisations, fostering trust and collaboration throughout partnership tenure.
- Designed post-event reports highlighting successes achieved through strategic partnerships with event sponsors.
- Coordinated cross-functional teams to ensure seamless execution of sponsorship deliverables and commitments.
- Negotiated favorable terms with sponsors, resulting in mutually beneficial agreements and long-term partnerships.
- Managed major partners, including LaLiga, Brentford FC (English Premier League), SAFA (South African Football Association), and COSAFA (Council of Southern Africa Football Associations).
- Stayed informed of industry trends and competitor activities, ensuring proactive adaptation to market changes and maintaining a competitive edge in attracting sponsorship support.
- Worked closely alongside finance department ensuring timely invoicing and payment from sponsors, maintaining positive cash flow for organisation.
- Conducted market research to identify new sponsorship opportunities, expanding the organisation's reach and revenue streams.
- Managed relationship with soccer brand ambassadors, including Jerry Sikhosana & Brian Baloyi.
Social Media Manager
Hollywoodbets
09.2016 - 02.2019
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Handled copywriting tasks across various teams, ensuring content alignment with the brand's voice and identity.
- Increased brand awareness by developing and implementing effective social media strategies.
- Collaborated with other departments to develop integrated branding and public relations strategies.
Soccer Publication Writer & Editor
Hollywoodbets
05.2012 - 08.2016
- Managed the Winning Media soccer publication, ensuring alignment with newsworthy stories and betting-relevant knowledge for customers.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Boosted reader engagement by developing interactive content pieces, including quizzes and polls, that encouraged audience participation.
- Wrote and edited high-quality content under deadline pressure with an exciting, captivating, and authentic approach.
Education
Generic Management NQF Level 5 -
Hollywoodbets Star Factory
Durban, South Africa 10.2021 - 08.2022
National Certificate in Sports Management
Health And Fitness Professionals Academy (HFPA)
Johannesburg, South Africa 03.2020 - 02.2021
High School Diploma -
Parkhill Secondary High School
Durban, South Africa 04.2001 -
Skills
Project Management
Negotiation
Social Media Marketing
Time Management
Community Outreach
Teamwork and Collaboration
Adaptability and Flexibility
Organisational Skills
Strategic Planning
Relationship Building
Reliability
Event Planning
Interests
Soccer
Cooking
Family & friends
Timeline
Sponsorship Manager
BoyleSports
08.2022 - Current
Generic Management NQF Level 5 -
Hollywoodbets Star Factory
10.2021 - 08.2022
National Certificate in Sports Management
Health And Fitness Professionals Academy (HFPA)
03.2020 - 02.2021
Sponsorship Coordinator
Hollywoodbets
03.2019 - 08.2022
Social Media Manager
Hollywoodbets
09.2016 - 02.2019
Soccer Publication Writer & Editor
Hollywoodbets
05.2012 - 08.2016
High School Diploma -
Parkhill Secondary High School
04.2001 -
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