Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
Aaliya Ebrahim

Aaliya Ebrahim

Cape Town

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.

Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.

Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.

Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.

Successful public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Overview

10
10
years of professional experience
2022
2022
years of post-secondary education

Work History

Social Media Manager

Soul Lifestyle
10.2024 - Current
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
  • Streamlined content creation processes, improving efficiency while maintaining quality standards.
  • Streamlined content creation process, allowing for more frequent and impactful posts.
  • Facilitated cross-departmental workshops to integrate social media best practices company-wide.
  • Conducted market research to tailor content to target audience preferences, significantly increasing reach.
  • Utilized analytics tools to track performance, adjusting strategies to maximize effectiveness.
  • Led team of social media specialists, fostering collaborative and creative work environment.
  • Developed comprehensive social media strategy to enhance online presence.
  • Enhanced brand reputation with targeted crisis management strategy on social media.
  • Increased follower engagement with interactive content and timely responses to comments.
  • Analyzed competitor social media activities to identify opportunities for brand differentiation.
  • Designed and executed social media training program for new hires, ensuring high-quality content production.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Researched latest market trends and analyzed data to develop public relations strategies and tactics.
  • Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
  • Monitored social media trends to keep brand's content relevant and engaging.
  • Developed and promoted corporate brand, images and identity to media and public.
  • Created and implemented systems and processes for monitoring media coverage.
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Drafted speeches for company executives and advised on media talking points.

Receptionist

AMPM Projects
05.2023 - 05.2024
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Responded to inquiries from callers seeking information.
  • Resolved customer problems and complaints.
  • Confirmed appointments, communicated with clients, and updated client records.
  • Answered phone promptly and directed incoming calls to correct offices.
  • Managed multiple tasks and met time-sensitive deadlines.
  • Corresponded with clients through email, telephone, or postal mail.
  • Provided administrative support to staff members by handling correspondence, filing documents, and managing office supplies inventory.
  • Supported HR activities by assisting with recruitment process, including scheduling interviews and organizing candidate information.
  • Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.
  • Handled incoming and outgoing package deliveries, working with vendors to complete special requests and track missing packages.
  • Organized and executed team-building activities for the office.
  • Tracked important information, spreadsheets, and ran reports, or generated graphs using data.
  • Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity.
  • Assisted with onboarding new clients and securing paperwork completion.
  • Answered central telephone system and directed calls accordingly.
  • Maintained clean and welcoming reception area, contributing to positive first impression for visitors.
  • Improved workflow by introducing more efficient document handling and organization practices.

Client Relations Officer and Sales Consultant

IBV International Vaults
11.2022 - 05.2023
  • CRO: Managing front desk reception, greeting and assisting clients, switchboard, handling of daily transactions/client enquiries/payments, data capturing, filing, office admin/general ad hoc duties.
  • Sales Consultant: Assisted clients with queries regarding IBV products, attained and tracked leads by capturing potential client’s information on the system and tracked the leads thereafter, gave client tours of the vault facility, assisted clients in the process of purchasing gold and silver, assisted clients applying for safety deposit lockers.
  • Streamlined communication channels with clients to ensure timely updates on account activities and service offerings.
  • Collaborated with cross-functional teams to develop customized solutions tailored to individual client needs.
  • Conducted comprehensive assessments of client accounts, identifying areas for improvement and growth opportunities.
  • Boosted company reputation by consistently providing exceptional customer service to various stakeholders.
  • Evaluated client feedback on a regular basis, implementing changes to existing processes and strategies as needed to maintain high levels of satisfaction.
  • Enhanced customer satisfaction by promptly addressing and resolving concerns in a professional manner.
  • Delivered informative presentations to prospective customers, effectively communicating the value of partnering with our company.
  • Spearheaded initiatives aimed at improving the overall quality of the customer experience through ongoing feedback analysis and process improvements.
  • Championed internal efforts focused on elevating employee understanding of client needs, promoting a culture centered around excellent customer service delivery.
  • Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
  • Built relationships with customers and community to promote long term business growth.
  • Set and achieved company defined sales goals.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Presented professional image consistent with company's brand values.
  • Kept detailed records of daily activities through online customer database.

Hostess

Greenhouse Restaurant
07.2022 - 10.2022
  • Welcome customers and make sure they feel cared for and valued, provide menus, take names for reservations and answer the phone.
  • Greeted customers warmly upon arrival and provided friendly and warm presence throughout dining experience.
  • Reduced wait times for guests by effectively coordinating with other team members during peak hours.
  • Took reservations and to-go orders by phone, answered customer questions, and informed of accurate wait times.
  • Supported servers, food runners, and bussers with keeping dining area ready for every guest.
  • Trained new hostesses on customer service best practices and restaurant policies to maintain high standards of service.
  • Organized, stocked and cleaned establishment's front lobby during shifts to maintain welcoming appearance.
  • Promoted business loyalty by fostering positive customer relationships.
  • Answered phone calls to take orders, give information and document reservations.
  • Rearranged tables and chairs for large parties and retrieved high chairs for children.
  • Helped facilitate cooperation between service and kitchen staff to professionally meet guest needs and resolve problems.
  • Maintained balanced cash drawer with correct money values and accurate documentation.
  • Input orders accurately into POS terminal, split bills and accepted payments.
  • Collected credit card, cash and gift certificate payments and dispensed change for cash transactions.

Sales Associate

Fenla
01.2020 - 12.2021
  • Welcomed customers, maintaining floor appearances, directing customers to goods and operating cash registers.
  • Built relationships with customers to encourage repeat business.
  • Solved customer challenges by offering relevant products and services.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Assessed customer needs and utilized suggestive selling techniques to drive sales.
  • Engaged with customers to build rapport and loyalty.
  • Answered customer questions about sizing, accessories, and merchandise care.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Rotated stock and restocked shelves to maintain product availability and store appearance.
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Engaged with customers through social media platforms to promote store events and new arrivals, expanding store reach.
  • Developed comprehensive product knowledge, enabling effective upselling and cross-selling.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Developed strong rapport with customers and created positive impression of business.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Wrapped, boxed and weighed bakery department products.

Assistant Manager

Delightful Doughnuts
02.2016 - 07.2018
  • Making donuts, serving customers, sales and cashing up.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Collaborated with the management team to develop strategic plans for business growth and improvement.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Generated repeat business through exceptional customer service.
  • Managed senior-level personnel working in marketing and sales capacities.

Education

Film Student

AFDA

Matric Bachelor's Certificate - undefined

Marlboro Gardens Secondary

Skills

  • Ability to communicate confidently
  • Ability to give and adhere to instructions
  • Critical thinker
  • Ability to prioritize and organize workload
  • Strong negotiation and influencing skills
  • Ability to manage and complete multiple tasks at once
  • Proficient computer skills
  • Capable public speaker
  • Experience in working independently and as a team member
  • Ability to synthesize and analyze information
  • Resilient
  • Social media management

    Content creation

    Photo and video editing

    Social media strategy

    Brand awareness

    Teamwork and collaboration

    Community engagement

    Problem-solving

    Positive attitude

    Conversion strategy

    Critical thinking

    Verbal and written communication

    Excellent multitasking

    Influencer marketing

    Public relations

    Team building

    Social listening

    Community management

    Twitter, tiktok, pinterest, clubhouse

    Managing complaints

    Visual design

    Brand development and awareness

    Online marketing and advertising

    Sales

    Problem-solving abilities

    Trending stories

    Team collaboration

    Time management

    Analytical skills

    Multitasking Abilities

References

Uniel, Manager of IBV International Vaults 083 324 8840

Zuber, Owner of delightful Donuts 073 311 7860

Faheem Patel, Manger of AMPM Projects 076 437 8647

Naeema Karodia, Owner of Fenla 082 333 6648

Yazeed Rajah, Owner of Soul Lifetsyle, 076 888 8817


Timeline

Social Media Manager

Soul Lifestyle
10.2024 - Current

Receptionist

AMPM Projects
05.2023 - 05.2024

Client Relations Officer and Sales Consultant

IBV International Vaults
11.2022 - 05.2023

Hostess

Greenhouse Restaurant
07.2022 - 10.2022

Sales Associate

Fenla
01.2020 - 12.2021

Assistant Manager

Delightful Doughnuts
02.2016 - 07.2018

Matric Bachelor's Certificate - undefined

Marlboro Gardens Secondary

Film Student

AFDA
Aaliya Ebrahim