Mariska Thom

Marketing Experience:

• Contributed to website development and client acquisition initiatives.
• Produced engaging content, such as videos and posts.

Client Liason/ Debt Collection:

• Ensured prompt allocation of collected arrears alongside management team.
• Communicated updates to Trustees and the Body Corporate as needed.
• Provided community stakeholders with updated legal reports on WeConnectU for clearer communication.
• Prepared handover notices and coordinated payment plans.

Achievements:

• Achieved 200% increase in new clients over a 5-month period due to strategic marketing efforts.
• Collected over R500k in outstanding levies

Marketing Experience:

• Collaborated with the principal attorney on multiple marketing projects.
• Implemented marketing initiatives through effective visual content.
• Created engaging print materials for marketing.

Client Liaison Experience:

• Provided information on service requirements to both existing and potential clients.

Achievements:

• Boosted antenuptial contract instructions from fewer than 300 to over 1,000.
• Arranged an attorney's feature on a prominent Cape Town radio show.
• Streamlined various service submissions by implementing electronic forms.

Marketing Experience:

• Coordinating marketing and communication for over 12 events annually with 50-300 participants.
• Coordinated project planning and implementation for events scheduled up to 24 months ahead.
• Enhanced gallery reach via digital marketing strategies.

Client liaison and sales experience:

• Demonstrated strong collaboration as a one-on-one sales representative.
• Managed and conducted more than twelve gallery tours per year for educational purposes.

Achievements:

• Implemented a new gallery program of artist talks and studio visits for potential and new clients.
• Created educational content through informative digital catalogues and brochures for artist events and exhibitions.
• Attracted new audiences by expanding online presence, increasing attendance from 50 people on average to over 150.

Company Overview: Marketing Manager of a Barrister Chambers in London, UK

Marketing Experience:

• Collaborated with senior and junior staff on all marketing and communications tasks.
• Strategically positioned the brand to embrace change and new technologies.

Achievements:

• Successfully compiled and submitted annual applications to Legal 500 and Chambers and Partners, securing the recognition of over 10 individual team members as leading experts in their respective fields.
• Improved Chambers' customer care by implementing a quarterly mailing program, delivering detailed brochures that enhanced client engagement and satisfaction.
• Developed and launched personal profile pages for over 35 barristers and key legal practice areas, significantly enhancing their online visibility and professional branding.

Company Overview: Barrister Chambers/ Law Firm

Marketing Experience:

• Collaborated with Marketing Committee and Senior Clerk on various marketing initiatives.
• Coordinated and executed client events and seminars.
• Prepared post-event statistics highlighting number of attendees.

Administration Experience:

• Responsible for registering seminars for accreditation from the Professional Accreditation Authority for Legal Practices.
• Coordinated registration of attendees to seminars and layout and printing of handout materials.

Achievements:

• Managed updates to Chambers' digital platforms leading to 30% increase in click-through rates.
• Collaborated with IT Department on implementing online technologies to streamline event registration processes.

Company Overview: Gallery Manager & PA to Director

Marketing and Event Planning Experience:

• Curator and PA to the Director, involving liaison with artists and third parties in all aspects of planning and implementing exhibitions, locally and abroad.
• Working closely with the Director in managing the gallery and ensuring effective diary planning.
• Designing and writing monthly newsletters to a subscriber list of over 4,000, maintaining the visibility of the art gallery and its exhibitions among clients and art enthusiasts.
• Maintaining ongoing promotion and advertising of the gallery and its artists to enhance visibility and build a reputation among the art community and buyers.

Sales Experience:

• Negotiated the sale of artworks on a regular basis to corporate and private clients, as well as the public.
• Engaged with clients on exhibition opening events to encourage dialogue and foster interest in the artist and their work.
• Responsible for invoicing and cataloguing sold artworks, updating financial and stockroom records, and databases accordingly.

Achievements:

• Initiated the use of digital cataloging tools, which improved financial and stockroom records.
• Compiled numerous digital catalogues to promote artworks to corporate and private clients, significantly increasing interest and visibility.

After finishing matric, I decided to take a gap year. The opportunity allowed me to work and travel in Europe over a two-year time period. I held various odd jobs to fund my travels, including positions such as bar lady at the Springbok Bar, receptionist at Pearson Television, and au pair work.