Goaletsa Onalenna Manyeneng
Public Relations Specialist
Bryanston,GP
Summary
An experienced and a professionally registered marketer with proven experience in brand activations, social media monitoring, research & insights, brand building, brand management and writing content to interact with consumers through all digital channels. Has also influenced the adoption of various digital marketing tools and systems such as, Influencer Marketing framework & strategy and Public Relations. Strengths lie in interpersonal and leadership abilities including my ability to communicate and work well in cross-functional teams in towards reaching the business outlined goals.
Overview
19
19
years of professional experience
10
10
years of post-secondary education
5
5
Certifications
Work History
Public Relation Specialist
Nestlé
Bryanston, Gauteng
02.2022 - Current
- Working cross functionally and collaboratively formulate PR Plans and strategies via different online and traditional media channels and execute against them across the ESAR countries (South Africa, Mozambique, Kenya, Mauritius, Ethiopia, Zimbabwe)
- Write Scripts and other PR copy across the ESAR Countries (SA, Kenya, Mozambique, Mauritius, Ethiopia, Zimbabwe) and ensure that all communication is cohesive with brand image
- Build and maintain key internal (corporate and brand across ESAR) and external (agencies and supplier) relationships and implement agreed ways of working to ensure delivery of all corporate and brand plans
- Manage influencer marketing scope and working with appointed agency ensure planning, execution and measurement
- Manage and organise budgeting system and reporting of ROI results to stakeholders (weekly, monthly, quarterly)
- Maintain all records in a safe manner and easy accessibility for future enquiries- drives compliance in ways of working
- Collaborated with cross-functional teams and the Head of Sponsorship, PR and Events to achive/ensure positioning, messaging, goals, deliverables, and tactics are met during campaigns
- Managed event site logistics, coordinating with vendors and installation of key program elements
- Developed measurement framework, as well as track ad report on KPIs for each event; insights and learnings across the company
- Created and managed influencer, press and tastemaker database, including new talent
- Fostered and executed partnerships that will bolster brand growth
- Managed influencer activations from outreach to negotiation to agreement execution
- Monitored social media coverage and create reports that shows campaign results and conversion to sales and/or other KPIs
- Responded to daily requests and large volume send outs for media and influencers and event product requests
- Campaign structured monitoring of influencer social placements
- Reported monthly and weekly on press and influencer tracking
- Pitched creative event ideas and executed in-market influencer and press events
- Built brand awareness that ultimately results in lifting market sales
- Received and processed stock into inventory management system.
- Developed team communications and information for meetings.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Monitored company inventory to keep stock levels and databases updated.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
Assistant Corporate Events and PR Coordinator
Nestle
Bryanston, Gauteng
01.2019 - 01.2022
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Oversaw daily operations to ensure high levels of productivity.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Communicated with media weekly to build relationships and optimize press coverage.
- Monitored marketing content for quality, accuracy and impact.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Delivered program information to public by authoring press releases, conducting media campaigns and maintaining program-related websites.
- Forged strong media relationships to further public relations goals.
- Managed service projects from start to finish by finding partners, making detailed plans and executive projects.
- Reported on press coverage recaps to determine areas for improvement.
- Worked with marketing department on branding strategies.
- Developed campaigns to increase public awareness of company and engage customers.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Identified customer needs through market research and analysis.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
- Developed innovative marketing and PR strategies.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Managed administrative logistics of events planning, event booking and event promotions.
- Recommended workflow and budget improvements, resulting in 25% savings per event.
- Strategized long-term business needs while driving attendee feedback for process improvements.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Brand Marketing Intern
Nestle
Bryanston, Gauteng
02.2018 - 02.2019
- Collaborated with team members to help expand marketing channels.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Helped with planning and hosting of marketing events.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Planned and executed internal and external marketing events.
- Wrote interesting copy with eye for current trends and viral potential.
- Prepared reports detailing project updates, performance information and ongoing trends.
- Contributed to mock-ups, email campaigns and social media content.
- Maintained complete database of files, contacts and project materials.
- Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
- Worked with vendors to complete projects according to schedule and specifications.
- Performed market analysis and researched latest trends.
- Developed ads targeting specific users for key promotions.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Identified areas for improvement and collaboration to increase knowledge and rectify problems.
- Shadowed professionals in different situations to increase marketing knowledge.
Call Centre Consultant
FNB
Randburg, Gauteng
01.2017 - 01.2018
- Resolved concerns with products or services to help with retention and drive sales.
- Researched issues through identification of similar past problems and recommended most appropriate solution.
- Sought out training opportunities to enhance customer relationship management abilities and further boost satisfaction scores.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Adhered to company policies and scripts to consistently achieve call-time and quality standards.
- Addressed escalated customer service issues sent from sales and service teams to save customer relationships.
- Documented and detailed calls and complaints using call center's CRM database.
- Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
- Described product highlights and benefits to help guide purchasing decisions.
- Contributed to company achieving and holding industry-leading customer service ratings.
- Reached out to customers after completed sales to suggest additional service or product purchases and inquire about needs or concerns.
- Promptly responded to inquiries and requests from prospective customers.
- Cross-trained and backed up other customer service managers.
- Responded proactively and positively to rapid change.
- Increased efficiency and team productivity by promoting operational best practices.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
- Increased efficiency and performance by monitoring team member productivity and providing feedback.
- Recommended products to customers, thoroughly explaining details.
- Promoted available products and services to customers during service, account management and order calls.
Business Unit Intern
South African Tourism
Bryanston, Gauteng
01.2016 - 01.2017
- Created proposals and organized pursuit documentation to support marketing staff.
- Collaborated with team members to help expand marketing channels.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Stayed updated with latest marketing concepts and techniques.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Planned and executed internal and external marketing events.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Responded to email and social media messages according to prescribed policies.
- Worked with vendors to complete projects according to schedule and specifications.
- Maintained complete database of files, contacts and project materials.
- Performed market analysis and researched latest trends.
- Shadowed professionals in different situations to increase marketing knowledge.
- Identified areas for improvement and collaboration to increase knowledge and rectify problems.
- Helped with planning and hosting of marketing events.
Customer Sales and Service Banker
First National Bank
Bryanston, Gauteng
01.2015 - 01.2016
- Processed customer requests for statements, ordering additional checks and updating customer personal information in database.
- Worked with clients to address and respond to client and partnership management issues.
- Developed summaries to assess each client's participation level and determine targets for follow-up plans.
- Increased daily sales by 60% by upselling Business and Personal banking products and financial services to customers.
- Continually boosted branch production and revenue by consistently meeting all monthly and quarterly sales goals.
- Approached prospective clients through cold calling and emails to meet sales targets.
- Contacted customers as soon as issues arose to immediately find resolution before problem escalated.
- Informed customers of procedures for applying for services such as ATM cards, direct deposit of checks and certificates of deposit.
- Keyed customer contact information and payment data into system carefully observing corporate confidentiality procedures.
- Interviewed customers to obtain information needed for opening new accounts or renting safe-deposit boxes.
- Backed up teller team by handling needs of new and existing customers at main counter.
- Answered customer questions and explained available services such as deposit accounts, bonds and securities.
- Presented new and additional products and services to existing customers.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Developed and maintained courteous and effective working relationships.
- Maintained excellent attendance record, consistently arriving to work on time.
Freelance Community Manager
Raffa Café: Repairs and Services
midrand, Gauteng
01.2013 - 12.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Devised strategies and roadmaps to support product vision and value to business.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Curated and segmented editorial content to increase engagement and channel growth.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Planned and instituted social media marketing plan for clients in various industries.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Provided digital marketing solutions to Motor Vehicle, Cycling and Brewing businesses.
Freelance Community Manager
Driving in Heels
Midrand, Gauteng
01.2018 - 12.2019
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Devised strategies and roadmaps to support product vision and value to business.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Curated and segmented editorial content to increase engagement and channel growth.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Planned and instituted social media marketing plan for clients in various industries.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Provided digital marketing solutions to Motor Vehicle, Cycling and Brewing businesses.
Freelance Digital Marketing Consultant
Stimela Brewing Co
Midrand, Gauteng
01.2017 - 11.2017
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
Student Instructor Assistant
North West University
Bryanston, Gauteng
01.2013 - 01.2014
- Supported student learning objectives through personalized and small group assistance.
- Reported back to instructor to receive day-to-day tasks and responsibilities.
- Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
- Delivered clerical support by handling range of routine and special requirements.
- Searched at library and in scholarly databases to locate necessary information for research projects.
- Helped with administrative support by managing incoming calls, coordinating files and sorting mail.
- Took daily attendance, notifying classroom teacher immediately of student absences.
- Enforced rules and instructions to maintain discipline.
- Demonstrated specific skills and activities for students to improve understanding and take excess workload off teachers.
- Helped teacher prepare instructional material and displays.
- Prepared reports and maintained administrative records.
- Stepped into non-classroom environments such as libraries to help staff manage demand.
Education
Bachelor of Commerce - Marketing Management
North West University
Mafikeng 02.2011 - 05.2015
Sol Plaatjie Secondary School
01.2005 - 12.2010
Skills
Public Relations
Managing public relations
Customer relations specialist
Public and Media Relations
Public relations understanding
Public Relations Campaigns
Supplier relationships
Client relations expert
Effective public speaker
Critical Thinking
Problem-Solving
Analytical and Critical Thinking
Decision Making
Good Telephone Etiquette
Dependable and Responsible
Multitasking Abilities
Self-Motivated
MS Office
Branding
Strategic event planning
Marketing
Analytics and SEO
Time management
Strategic planning
Trade shows and events
Campaign management
Digital marketing
Project Management
Database Management
Market Analysis
Scheduling
Business administration
Vendor and contract negotiations
Client meetings
Budget development
New Business Development
Vendor relationship management
Menu planning
File management
Sponsorship development
Transportation and logistics planning
Events logistics management
Certification
[Associate Marketer of South Africa], [MASA] -
Timeline
Public Relation Specialist
Nestlé
02.2022 - Current
Marketing Attribution and Marketing mix
02-2022
Introduction to SQL
01-2022
Marketing Analytics Foundation
11-2021
[Associate Marketer of South Africa], [MASA] -
08-2021
WOSA Certificate
01-2019
Assistant Corporate Events and PR Coordinator
Nestle
01.2019 - 01.2022
Brand Marketing Intern
Nestle
02.2018 - 02.2019
Freelance Community Manager
Driving in Heels
01.2018 - 12.2019
Freelance Digital Marketing Consultant
Stimela Brewing Co
01.2017 - 11.2017
Call Centre Consultant
FNB
01.2017 - 01.2018
Business Unit Intern
South African Tourism
01.2016 - 01.2017
Customer Sales and Service Banker
First National Bank
01.2015 - 01.2016
Freelance Community Manager
Raffa Café: Repairs and Services
01.2013 - 12.2020
Student Instructor Assistant
North West University
01.2013 - 01.2014
Bachelor of Commerce - Marketing Management
North West University
02.2011 - 05.2015
Sol Plaatjie Secondary School
01.2005 - 12.2010