Itumeleng Letsapa
Marketing And Brand Strategist
Cape Town
Summary
Experienced professional with a strong background in brand strategy, market analysis, consumer behavior insights, and innovative campaign development. Skilled at driving impactful results through collaborative teamwork, adaptability, and strategic thinking. Recognized for effective communication, problem-solving abilities, and a results-driven approach.
Overview
16
16
years of professional experience
2033
2033
years of post-secondary education
Work History
Key Account Manager
Mamela Media
05.2023 - 08.2024
- Developed and executed marketing strategies utilizing Out-of-Home (OOH) offerings, including billboards, digital campaigns, and wall murals.
- Strengthened client relationships through regular communication, customized proposals, and effective problem-solving to ensure satisfaction and loyalty.
- Proactively researched and acquired new business opportunities, expanding the key account base and driving revenue growth.
- Analyzed market trends, sales data, and account metrics to identify growth opportunities and optimize performance.
- Negotiated contracts and upsold services to maximize revenue, securing long-term commitments with key clients.
- Conducted regular account reviews to assess performance, strategize improvements, and forecast sales targets.
- Represented the business at networking events, seminars, and conferences, enhancing brand visibility and fostering strategic partnerships.
- Streamlined internal communication processes to ensure alignment with client objectives and efficient project execution.
- Delivered detailed presentations to clients, showcasing value propositions and promoting product offerings effectively.
- Organized cross-functional teams to address complex client requests, ensuring timely and satisfactory project outcomes.
Freelance Marketing and Brand Strategist
Adjin Group Neigbourhood Gong magazine
02.2024 - 07.2024
- Played a key role in shaping the brand’s identity and outreach
- Developed targeted marketing strategies to enhance market presence and strengthen audience connections
- Collaborated with developers to design and launch a new website, blending aesthetic appeal with functional efficiency
- Delivered comprehensive solutions that boosted brand visibility and engagement
- Influenced positive changes within company culture by integrating core brand values into employee engagement initiatives.
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
- Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.
- Created comprehensive style guides outlining visual elements, messaging guidelines, and best practices for consistent application across all touchpoints.
- Streamlined internal processes for improved efficiency, leading to more effective branding initiatives.
- Managed cross-functional teams to ensure timely completion of projects, contributing to overall brand consistency and effectiveness.
- Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
Brand Manager
Rain
08.2021 - 04.2023
- Conceptualized and managed multi-platform marketing and sales projects across TV, radio, digital, and out-of-home channels.
- Planned, executed, and evaluated integrated marketing campaigns to drive brand awareness and engagement, ensuring consistency across all channels.
- Conducted thorough market research and analysis to identify opportunities, inform strategy development, and optimize brand positioning.
- Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.
- Oversaw brand identity management, ensuring consistency across all touchpoints and leveraging customer feedback for enhanced satisfaction.
- Collaborated with station groups, advertising, and editorial teams to manage campaigns, create impactful sales decks, and align strategies.
- Directed product development, launches, and customer journey programs, including onboarding and IVR/comms design.
- Managed video production processes, from pre-production to final approvals, and led post-project analysis and recaps.
- Created training documents, communication templates, and press release materials for brand initiatives.
- Monitored and evaluated marketing efforts to maintain brand consistency and support engagement.
- Built and maintained relationships with key spokespersons, scheduled interviews, and provided training and briefs as needed.
- Devised creative strategies to improve customer awareness of company offerings and fostered brand advocacy among stakeholders.
- Managed budgets for brand initiatives and campaigns, ensuring efficient allocation and cost-effectiveness.
- Presented regular updates to senior leadership, demonstrating progress and securing support for ongoing marketing efforts.
- Collaborated with cross-functional teams to successfully launch products and coordinate marketing efforts, ensuring quality and timeliness.
VIP customer service Team Manager
Rain
09.2019 - 07.2021
- Effectively managed the services department at Rain, embodying Rain's leadership values to ensure team readiness and alignment with strategic goals
- Focused on efficient task distribution, policy compliance, and fostering collaboration
- Oversaw team briefs, feedback, and performance tracking while managing agent timesheets and reports
- Enhanced customer experience through proactive monitoring and addressed VIP customer queries to ensure satisfaction
- Drove team performance in line with contractual obligations and company objectives
Business Development Manager
SURESWIPE
06.2018 - 08.2019
- Developed and executed strategic sales plans for franchise POS systems, conducting in-depth market research and competitor analysis to identify growth opportunities
- Built and maintained strong client relationships, leading cross-functional teams to ensure seamless product delivery and compliance
- Managed the entire sales cycle, from lead generation to contract negotiation and closure, while tracking KPIs
- Regularly presented insights and sales strategies, aligning with industry trends and customer feedback to drive revenue growth
Private banker
FNB PRIVATE CLIENTS
04.2015 - 02.2018
- Built and maintained strong client relationships with a focus on business finance and investments
- Drove new business through personal loans and RCP sales, meeting Net Income Return targets and increasing average balances for asset and liability portfolios
- Delivered proactive solutions to exceed customer expectations, while managing and growing portfolios through networking and lead generation
- Maintained in-depth product knowledge and maximized cross-selling, particularly in structured lending
- Managed data effectively, prepared credit proposals, and monitored compliance risks within the Business Account Portfolio
- Provided accurate sales reports and focused on personal development to enhance competencies
Internal and External Sales consultant
FNB PREMIER
09.2013 - 04.2015
- As a Sales Professional, I applied diverse methods such as door-to-door sales, cold calling, and presentations to drive successful sales outcomes
- My role included forecasting sales, devising innovative sales strategies, and assessing their efficacy
- Building enduring relationships based on understanding customer skills and needs was a key focus
- Achieving personal and team sales targets, researching accounts, and attending relevant events ensured continuous growth and market awareness
- I contributed to portfolio consolidation, maintained high-quality control standards, and prioritized customer service
- Regular reporting and feedback to management based on financial statistical data enriched my sales effectiveness
Financial advisor
OLD MUTUAL
01.2011 - 07.2013
- As a Financial Advisor, I specialized in client engagement and tailored financial planning
- My role involved conducting detailed financial reviews, cold calling for business growth, and staying informed on market trends
- I provided strategic guidance through risk analysis and customized financial strategies, ensuring compliance with regulatory standards
- I also collaborated with industry professionals and suppliers, promoted financial products, and delivered comprehensive financial reports to address clients' evolving needs
Team leader
NEDBANK CREDIT CARD
03.2008 - 10.2011
- As a Collections Agent and later as a Team Leader:
- Collections Agent: Managed debt collection processes by organizing delinquency lists, contacting customers, and setting up repayment plans
- Ensured accurate customer information, initiated repossession proceedings when needed, and reported resolved debts to credit bureaus
- Maintained compliance with federal and state debt collection laws
- Team Leader: Supervised a call center team, guiding agents on payment plan assistance and ensuring compliance with objectives and policies
- Addressed operational issues, monitored performance, and provided coaching to improve service quality
- Analyzed data to support goal setting and collaborated with management to enhance customer satisfaction
Education
Higher National Diploma - Project Management
Varsity College
Grade 12 - Senior certificate
Randfontein High School
BBA - Bachelor of Business Administration
Milpark Business School
Johannesburg, South Africa 04.2001 - 05.2024
Skills
Key account management
Accomplishments
- Developed Rain Call Centre and Ambassador Onboarding and Training Document. Conducted training nationally.
- Headed various campaigns and promos- Unbox, Black Friday etc.
- Developed and Headed Activations Project at Rain.
- Developed Customer Journey and Voice Prompts Script and Recording for Rain One SIM.
- Built CI for rain retail stores.
- Ran the Rugby Sevens Launch and Cricket SA20 Sponsorship at Rain.
- Created the Rain Customer Notifications Deck.
Additionalinformation - Linkedin
linkedin.com/in/itumeleng-letsapa-67265227
Brand Engagement
- Refreshh
- Jokels tea
- Reboost
- Laarger
- Jive
- Boxer stores
- Pedro's
- Bathu
- Freewheel Cycology
- Galitos
- Burger King
- Mama money
- Lucozade
- Mkhuru
- Pick n Pay Clothing
Timeline
Freelance Marketing and Brand Strategist
Adjin Group Neigbourhood Gong magazine
02.2024 - 07.2024
Key Account Manager
Mamela Media
05.2023 - 08.2024
Brand Manager
Rain
08.2021 - 04.2023
VIP customer service Team Manager
Rain
09.2019 - 07.2021
Business Development Manager
SURESWIPE
06.2018 - 08.2019
Private banker
FNB PRIVATE CLIENTS
04.2015 - 02.2018
Internal and External Sales consultant
FNB PREMIER
09.2013 - 04.2015
Financial advisor
OLD MUTUAL
01.2011 - 07.2013
Team leader
NEDBANK CREDIT CARD
03.2008 - 10.2011
BBA - Bachelor of Business Administration
Milpark Business School
04.2001 - 05.2024
Grade 12 - Senior certificate
Randfontein High School
Higher National Diploma - Project Management
Varsity College
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